Hot Topic: How to Drive Innovation - Digiday Agency Summit, March 2015
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Sophie Kleber from Huge's presentation from Digiday Agency Summit in New Orleans on March 3, 2015.
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Hot Topic: How to Drive Innovation - Digiday Agency Summit, March 2015
- 1. March 3, 2015 Digiday Agency Summit 45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
- 2. How to drive Innovation. March 3, 2015 Sophie Kleber - @bibilassi
- 3. Innovation can only be driven by genius.
- 4. Innovation requires creative chaos.
- 5. Key stats 98%Of all “innovation” projects in large companies fail.
- 9. MP3Development MP 3 Technology Time 1979 Psychoacoustic masking codec 1994 MP3 goes public Fraunhofer Institute 1993 MPEG 1 1989 Karlheinz Brandenburg University Erlangen
- 10. MP3Development MP 3 Technology Time 1993 Seahan Info MP3 Player 1994 Winplay 1987 Tom’s Diner Application
- 11. MP3Development MP 3 Technology Time 1993 Seahan Info MP3 Player 1994 Winplay 1987 Tom’s Diner Application 1999 Napster
- 15. Solve for the job to be done.
- 17. Solve for age old desires.
- 18. Wow. Designfor
- 22. Eliminate the need for interaction.
- 23. Fail early and fail big. Fosteracultureof
- 24. Fail early and fail big. Practice. Fosteracultureof
- 25. ”It took 3 years for the iPod to become an overnight success.” Bill Buxton
- 26. A disciplined process of exploration and synthesis.
- 27. The element of time.
- 29. 3 steps 1. Start with the problem. 2. Design for “of course”. 3. Embrace practice.
- 30. Thank you. Sophie Kleber Executive Director of Product and Innovation at Huge @Bibilassi
Editor's Notes
- Note: This slide sets the topic for the meeting.
- http://www.siliconrepublic.com/innovation/item/31604-darrell-mann-98pc-of-innov
- Find the right problem
- 15 minutes of fame A picture says more than a thousand words Marshall Mc Luhen:
- Design for adoption! No instruction manual.
- February 2006 Jeff Han at TED
- Practice takes discipline, skills and focus.
- It took 3 years for the iPod to become an overnight success. “The first iPod was released in 2001. Within a year, Apple had revised it to improve ergonomics in a second version. But it wasn’t until the fourth version in 2004 that sales started to take off.” - Apple’s “Overnight” Success!, originally discussed in Bill Buxtons’s brilliant book Sketching User Experiences. http://uxmyths.com/post/4956005041/myth-32-success-happens-overnight
- EJW: I fixed the text box.