5. Let’s play this out shall we?
We (brands, agencies, publishers)
are all pretty smart.
6. Created a million different versions of banner ads and
called them digital experiences
Built really clever ad servers
What we have built together …
Taken ads we originally made for TV & print and put them online
Birthed this thing called “native”
… CTR, ER, Viewability, NHT, Time Spent, Social Shares, etc
Created lots of KPI’s
11. Why is it that every time we figure out how to build a
relationship with someone, we are compelled to trade
that one solid relationship for 100 more that don’t really
matter?
We’re so insincere!
12. Fooling ourselves
Despite all of our brilliance, we’ve left someone behind
…and they’ve been sending us smoke signals
27. Back to basics
in context
from a voice the consumer trusts
high quality original content
across hundreds of quality lifestyle sites
scaled through paid social
using the publishing process to distribute…