The document discusses different types of content that can elicit emotions from people such as outrage, nostalgia, feeling smart, and overjoyed. It also discusses best practices for creating emotional and engaging content, including using visual elements, being relevant, high quality, unobtrusive, and transparent. The document promotes a fill-the-screen canvas bulletin that can engage readers and seamlessly integrate branded content with editorial.

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visual.

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visual.

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atomic.

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atomic.

6. things that make people feel outraged
things that make people feel nostalgic
things that make people feel smart
things that make people feel overjoyed
things that make people feel surprised
things that make people feel informed
things that make people feel warm inside
things that make people feel validated
things that make people feel insecure
things that make people feel part of a group
emotional.
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emotional.

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emotional.

9. best practices
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relevance

11. quality
=
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12. unobtrusive
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transparency

15. A FILL-THE-SCREEN
CANVAS
ENGAGE
sparks engagement, promotes
interaction, builds awareness

16. YOUR BYLINE
BULLETIN
seamlessly integrated with
Quartz editorial content