The art of promotions in FB for B2B sale has become a nightmare for the organisations. Here are some sneak peaks of the importance of B2B marketing through social media like Facebook that elaborates the importance of B2B social marketing and some useful tips.

1. B2B Promotions
in FB
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2. Scenario
• In the world of outbound marketing, it
wasn't easy for word-of-mouth buzz to
spread quickly about your business.
• ALL business transactions are ALWAYS "P2P -
Person to Person.
• B2B brands are seen as boring, drab and
conservative and not worth asking out for a
date.
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3. Sentiment
“LinkedIn is for
business,
Facebook is for
friends and
family.”
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4. SCOPE
• Business leaders and CEO’s ‘are’ on Facebook
• It provides an environment that can spread your ideas to people who
‘like’ your company Facebook page by just posting an update such as
news, photos, videos and your latest blog post to your Facebook page
• It collects and captures feedback about your products and services
• Provides another communication channel ( 2 or more is always better
than one)
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5. The Start
• Welcome Page design is the entry to your company FB page likes. A
strategic design of welcome page that conveys what , who, why, How we
are ?
• The Profile Picture and the cover photo are the smiles and greets to
welcome a person to our page
• Regular intervals of change in the profile pic and cover photo will deserve
more likes and engage users
Take:
• Strategic design of FB page
• Set a frequency for change in the pro pic and cover image
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6. Content
• Not just text and Links
• Videos, Slides, Presentations with the
stamp
• Analysis, case studies, Researches and
searches
• Industry wise problems and How to
Mechanisms
• Click to connect, chat or mail
• Every time Google refreshes, we should
have a talk, analysis shared, How to
implement/exhale sessions, Live examples
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7. Tips and tactics
• Video Channel with “How To” Tutorials
• News Updates in Your Industry
• Provide an Incentive for Growing your Facebook “Likes”
• Capturing Email Subscriptions for Lead Generation
• Targeting Decision Makers
• Market Research and Surveys
• Promote your Thought Leaders - People buy from people and
showcasing your experts is a great way to build trust and position
your company as a thought leader in its industry.
• Make your Company Human – 24/7
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8. Why B2B in FB is better than Linkedin
• Facebook has created a development platform that makes it easier to create custom web
pages. It’s really hard to do the same thing, with the same ease, with the same nicely
designed results on LinkedIn.
• All those business people are already on Facebook. They may not have joined with business
in mind, but they are there. The majority of the 800+ million are involved in business.
• You can find them. Just like on LinkedIn, you can customize your search to find the people
you want to reach.
• You can find their friends too. Facebook is much more effective than LinkedIn at exponential
reach through friends of friends, and it is likely that your business audience is connected with
their professional peers on Facebook.
• You can protect them, if you need to. You can create closed, invitation only communities and
protect the information about individuals within that community. We’ve done that for very
security-sensitive executive users (CIOs and CTOs)
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10. Welcome Page
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11. Rewarding Brand Advocates
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12. specials and free stuff
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13. Personified Approach
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14. A picture is worth 1,000 words
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15. Doing Product Marketing and Promoting Testimonials:
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16. Sharing Videos
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17. Showcasing Experts
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18. Support
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19. The Best B2B FB page
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27. B2B Top Pages
Page Likes
CISCO 295,530
Dell for Business 129,653
Idea paint 14181
Get Satisfaction Page/App 14K+ / 40K/month
GE 413,280
Sales Force 97k+
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28. Takes
Smart
Winner -
Rs.100
Coupon ?
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29. Thank You 
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