Contemporary trends

Contemporary
Design
Trends
© dianavcarriço

FROM Modern
Design to
Contemporary
Design

Hi Tech

Hybrid
SuperFlat
Classic
Reloaded
Minimal
Rationality

Design

Emotion
Emotional
NoFrills Design

Surprise
Effect

Sustainable
Design
Art4Sale

Low Tech © dianavcarriço

LET’S SEE WHAT
I’M tALKING
ABOUT.

ABOUT THE TREND:
Surprise Creating the wow factor is the main
Effect purpose of this trend by appealling
and giving a surprise effect when
staring at the objects..
Emotion

by DROOG DESIGN PEGGY wardrom

Surprise
Effect

Emotion

PUMA CITY transportable retail ANTENNA DESIGN NY REVERSIBLE DESTINY FROM TOKIO

ABOUT THE TREND:
Emotional TRYING TO BRING UP EMOTIONS AND
Design FEELINGS AND EVEN SOMETIMES WAKING
UP THE CHILD SIDE OF A PERSON IS THE
MAIN GOAL OF THIS KIND OF DESIGN.
Emotion

STEFANO GIOVANNONI

Emotional
Design

Emotion

Philip Starck

Denis Santachiara

Emotional
Design

Emotion

CAPPELLINI
GUFRAM

Emotional
Design

Emotion

Philippe Nigro

Emotional
Design

Emotion

KARIM RASHID

Emotional
Design
The ﬂying carpet
Barcellona
Emiliana design studio
Emotion Catalan design

Due to its topography,
the ﬂying carpet turns
into a comfortable and amusing
three.
Dimensional space to sit,
strecht and relax,
either in domestic or public
areas.
Any of its corners can be lifted
by movable wedges covered in
natural grey felt.
The carpet is available in three
colours,
two sizes and two different
wedge heights.

ABOUT THE TREND:
Classic recreating classics, mostly inspired
Reloaded in the 80’s, 70’s and 50’s with new
contemporary features.

Emotion

Philip Starck Ferruccio Laviani

Classic
Reloaded

Emotion

ZANOTTA

IKEA Deluxe Pandora Design

Classic
Reloaded

Emotion

MOROSO

DALI DECALS wallstickers BLIK wallstickers

Art4Sale

Emotion
ABOUT THE TREND:

TOTAL PROTOTYPE/ LIMITED MASS PRODUCTION
EXPERIMENTATION UNIQUE EDITIONS/
PIECES SMALL EDITIONS

Target: SPECIFIC Target: Mass Market

DESIGN Art4Sale ART

Art4Sale

Emotion

GAETANO PESCE

ABOUT THE TREND:
Sustainable Between feelings of emotion and
Design rationality... comes sustainable
design, a trend that has gain more
and more importance all over the
Emotion years, concerning about the future
Rationality of our planet.

DAVID GRAAS
FOSSILE STORAGE UNIT | Oulhani Garzon Sionis, Roche Bobois

Sustainable
Design

Emotion
Rationality

RECYCLE
Design

Emotion
Rationality
DESIGN FACTORY BRAINPORT EINDHOVEN

DROOG DESIGN
CAPPELLINI

RECYCLE
Design

Emotion
Rationality

DESIGN FACTORY BRAINPORT EINDHOVEN

ABOUT THE TREND:
Minimal The term "minimalist" is often applied
Design colloquially to designate anything which is
spare or stripped to its essentials. Hightly
inﬂuenced by japonese accuracy, aesthetical
Rationality purity and japonese architecture.

TOKUJIN YOSHIOKA

Minimal
Design

Rationality

TOKUJIN YOSHIOKA

Minimal
Design

Rationality

TOKUJIN YOSHIOKA
SWAROVSKI FLAGSHIP STORE GINZA

Minimal
Design

Rationality

JASPER MORRISON

Minimal
Design

Rationality

SAM HECHT

Minimal
Design

Rationality

JONATHAN IVE ( APPLE )

Minimal
Design

Rationality

NAOTO FUKASAWA

Minimal
Design

Rationality

IT looks like a big glass cube of almost ten meters on each side, totally
transparent. The visual impact is, unsettling, a hologram: the structure appears to
split himself as you look at it, and inside it seems to be nothing if not the well-
known trademark of Apple, which dominates as outstanding. The fading that is
perceived from the outside is contrasted with the solid concrete of the interior,
where the products are experienced and used. The cube actually performs the
function of entry, while the real store - 2300 square meters - is developed entirely
underground, where it is accessed by a spiral staircase in steel and glass. Here you
will ﬁnd a desk with more than 13 meters, a Genius Bar, an i-Pod Bar and The Studio,
the recreation center of the store, where customers can receive direct and
personal support for their projects by Apple-trained technicians. The store offers
customers more than 100 Macs and 200 i-Pod to try before you buy, as well as the
largest assortment of accessories in the world. The staff, 300 Mac Specialists, is
presented in high numbers than any other store. Apple is open 24 hours on 24, 365
days a year.
APPLE STORE NY

ABOUT THE TREND:
NoFrills Can be confused to minimalism, however is a
bit different. Mainly because of its
characteristcs: DEMOCRATIC Design ; SHAPE vs
FUNCTION; LOW PRICES; ACESSIBLE and
Rationality sustainable.

IKEA

NoFrills

Rationality

MUJI

ABOUT MUJI:
NoFrills A SILENT BRAND, MUJI Is known for the lack of
labelling in its products, promoting a
silent astethical sense, with ecology in mind,
and products that appeal to be seducing,
Rationality democratic, convinient and cromatic talking
- outstanding.

NoFrills

Rationality
“Solid, genuine,
antifashion and
hardworking design”;
“Our work has always
rotated around the
appreciation of things
that are simple, hard-
wearing, and as rough
and fundamental as we
can get away with.
For too long relevance
and function have been
placed second to
fashion, while the basic
necessities of any
product, its
serviseability and
longevity, have suffered”

The time for “Utility” is
here.

Tom Dixon Tom Dixon

ABOUT THE TREND:
Trend-based aesthetic expressiveness in two dimensions.
SuperFlat Ultra-thin objects, surfaces that evoke the ﬂuidity of
the digital world. The lack of depth exalts the primacy
of gesture, line, the silhouette. It is the graphic that
Rationality you object or decoration with the help of ancient
techniques (stencils, drawings, wallpaper) and new
technologies (laser).

DAVID GRAAS NEL

SuperFlat

Rationality

TORD BOONTJE domestic.fr TORD BOONTJE

SuperFlat

Rationality

IBRIDE KIDS COLLECTION

SuperFlat

Rationality

DIEGO ROSSI FOR GSPOT

Hybrid

Rationality
Emotion

ABOUT THE TREND:
If Fusion is the place where cultures blend,
Hybrid is the place of alchemical
manipulation of materials and forms. And
'the world in which new materials amaze,
where the plastic masquerading as steel,
where the natural blend with the artiﬁcial,
where the shapes take on different
appearances of their substance (chair /
vacuum cleaner, hammock fur, cables /
jewelry ). Hybrid reveals the scientiﬁc and
technological advance that allows you to
manipulate more and more creative heritage
"genetic" of things to merge or turn. BACK TO PAST 70’S-80’S

Hybrid

Rationality
Emotion

NORMAN FOSTER

Hybrid

Rationality
Emotion

DIOR CHANEL FENDI Versace

Enivrance
in Paris
Hybrid "The food industry needs new shapes, new textures, new styles" said
Edouard Malbois, who heads Enivrance, the ﬁrst food and drink
bureau de style in the world. "Our job is Imaginary Foods, a new
discipline situated between the real world and the world of
Rationality fantasy." Spices, Enivrance suggested, would be ideal crushed into
paper-thin leaves and sold as books with each page torn
Emotion individually.

Molecular cooking
The cutting edge of research on
Hybrid cooking. It is, in effect, set a
kitchen on the principles of the
scientific study of matter and
based on respect of the
Rationality molecular structure of food and
its possible transformation,
Emotion without additives and chemicals.
Through molecular cooking is in
progress. a review of traditional
cooking methods to create new
flavors and dishes from
improving dietary point of view.
For example? "You can maintain the
taste and digestibility of typical
'raw egg, making it" cook ", you
can" fry "fish in a mixture of
melted sugar, rather than the' oil,
and find that it will halve the
cooking time. Or again: you can
get an instant ice-cream, low
calorie, low sugar content and
therefore also suitable for
diabetics, freezing with liquid
nitrogen, rather than with ice.

FERRAN ADRIÀ
Ferran Adrià, the world
Hybrid
famous Catalan chef, has
won the adulation of food
critics and cooks by
Rationality whipping up startling
combinations of texture,
Emotion temperature and taste: bite-
size cuttleﬁsh ravioli that
explode in a burst of
coconut and ginger, soft-
boiled quail egg with a
crispy caramel crust, a
polenta of frozen
powdered Parmesan cheese,
almond ice cream on a
swirl of garlic oil and
balsamic vinegar: a true
tale of amazing alchemical
miracles and trascendental
gastronomy.

FERRAN ADRIÀ + LAVAZZA =
Hybrid E’SPESSO
This collaboration has
produced E'spesso the
Rationality ﬁrst coffee that you eat
Emotion and DON’T drinK along
with other coffee
products based on
highly innovative new
concepts that have been
led to the cafeteria.
testing products such
as Coffeesphere, a real
egg coffee, made with
the technique of
Sferiﬁcaciòn, developed
by the brilliant AdriÀ.

Hybrid

Rationality
Emotion

FERRAN ADRIÀ

Trends
They work like a spira.l... at
a certain point they are
positioned at the same
moment but in different
levels and so, with
different characteristics
and features that were
inﬂuenced by certain
behaviours and macro /
micro environments.

TRENDS OH...
SWEET
TRENDS

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Contemporary trends

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