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activities of Human Centered Design




                                        activities
                                                    of
                                                     f
             Human Centered D i
             H     C t d Design



                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




1                                              Identify your users and their characteristics
                                               “Know thy user, and you are not thy user”
                                               – Arnie Lundd




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




2
                                                 Identify your usability requirements

                                                 Ask yourself:
                                                 What will be measured ?
                                                 How it will be measured ?
                                                 What level of the measure is required ?




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




3
Record and analyzing your users’ tasks
“In the future everyone will be famous for 15
 In
minutes” – Andy Warhol




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




4
Understanding your users’ mental models
“All our id
         ideas and concepts are only i t
                 d       t        l internal pictures”
                                           l i t     ”
- Ludwig Boltzmann




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




4   This raises a number of issues for design:
    •What mental model might you expect the user to have?
                            g y        p
    •What mental model should they have?
    •How should you convey an appropriate mental model to the
    user (which may have implications for training)?
    •How should you design the interface to reflect the mental
    model?
    •How do you represent the mental model?




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




4
And Finally …
The model must be discussed with representative end
users to ensure that it really does correspond to their
understanding




                                       www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




5   Identify appropriate styles and guidelines
     d    f                  l     d    d l
    Before you start to create the user interface, you should create project specific
    g
    guidelines for the task. You may have to tailor the user interface g
                                     y                                  guidelines, to
    cover the areas that are relevant for the type of user interface you will develop.

    When knowledge is captured in the form of a guideline, it s known as a
                                                               it’s
    prescriptive theory. Prescriptive theories suggest actions to take that will lead to
    desired results. Guidelines aren’t rules to be enforced. They don’t eliminate
    creativity and innovation from the design process Instead guidelines are a vital
                                                process.
    part of our decision strategy during the design process




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




6                                           Design the interface
                                            “A picture is worth a thousand words. An
                                               p
                                            interface is worth a thousand pictures.” – Ben
                                            Shneiderman




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




7                                                     Prototype the interaction and interface
                                                      “God created a number of possibilities in case
                                                      some of his prototypes failed ... that is the
                                                      meaning of evolution.” – Graham Greene




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




8                                           Evaluate and reiterate:
                                            Determine the goals.
                                                            g
                                            Explore the questions.
                                            Choose the evaluation approach and methods.
                                            Identify the practical issues.
                                            Decide how to deal with the ethical issues.
                                            Evaluate, analyze, interpret and present the data.




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




           But not necessarily in
           that sequence!
           It s
           It’s an iterative
           process…
           process

                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




           8 activities of Human Centered Design

           1. Identify the users and their characteristics - Know thy user and thy
              user isn`t you.
           2. Id if the usability requirements ( )Wh will be measured
              Identify h       bili      i        (1)What ill b             d
              (2)How it will be measured (3)What level of the measure is
              required
           3. Recording and analyzing users’ tasks. Every one has 15mins of
              fame.
           4
           4. Understanding users’ mental models "All our ideas and concepts
                             g                                                p
              are only internal pictures".
           5. Identify appropriate styles and guidelines
           6.
           6 Design the interface
           7. Prototype the interaction and interface
           8. Evaluate and reiterate.




                                      www.di8it.com | info@di8it.com | @di8it
activities of Human Centered Design




             Who we are?
             We are a unique digital agency specialising in user experience research
             and human centred design.
             We have expertise in web, digital TV and mobile devices supporting you from
             initial concepts through prototype to polished design. Our aim is to help you
             create enjoyable products, engaging services and grow compelling experiences
                                products
             - making life for your customers just a little bit better.



              Get in touch
              info@di8it.com
              www.di8it.com
              +44 (0)7 887 80 75 00
              +34 626 94 22 03
              Twitter: www.twitter.com/di8it




                                          www.di8it.com | info@di8it.com | @di8it
8 activities of human centered design (HCD)

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8 activities of human centered design (HCD)

  • 1. activities of Human Centered Design activities of f Human Centered D i H C t d Design www.di8it.com | info@di8it.com | @di8it
  • 2. activities of Human Centered Design 1 Identify your users and their characteristics “Know thy user, and you are not thy user” – Arnie Lundd www.di8it.com | info@di8it.com | @di8it
  • 3. activities of Human Centered Design 2 Identify your usability requirements Ask yourself: What will be measured ? How it will be measured ? What level of the measure is required ? www.di8it.com | info@di8it.com | @di8it
  • 4. activities of Human Centered Design 3 Record and analyzing your users’ tasks “In the future everyone will be famous for 15 In minutes” – Andy Warhol www.di8it.com | info@di8it.com | @di8it
  • 5. activities of Human Centered Design 4 Understanding your users’ mental models “All our id ideas and concepts are only i t d t l internal pictures” l i t ” - Ludwig Boltzmann www.di8it.com | info@di8it.com | @di8it
  • 6. activities of Human Centered Design 4 This raises a number of issues for design: •What mental model might you expect the user to have? g y p •What mental model should they have? •How should you convey an appropriate mental model to the user (which may have implications for training)? •How should you design the interface to reflect the mental model? •How do you represent the mental model? www.di8it.com | info@di8it.com | @di8it
  • 7. activities of Human Centered Design 4 And Finally … The model must be discussed with representative end users to ensure that it really does correspond to their understanding www.di8it.com | info@di8it.com | @di8it
  • 8. activities of Human Centered Design 5 Identify appropriate styles and guidelines d f l d d l Before you start to create the user interface, you should create project specific g guidelines for the task. You may have to tailor the user interface g y guidelines, to cover the areas that are relevant for the type of user interface you will develop. When knowledge is captured in the form of a guideline, it s known as a it’s prescriptive theory. Prescriptive theories suggest actions to take that will lead to desired results. Guidelines aren’t rules to be enforced. They don’t eliminate creativity and innovation from the design process Instead guidelines are a vital process. part of our decision strategy during the design process www.di8it.com | info@di8it.com | @di8it
  • 9. activities of Human Centered Design 6 Design the interface “A picture is worth a thousand words. An p interface is worth a thousand pictures.” – Ben Shneiderman www.di8it.com | info@di8it.com | @di8it
  • 10. activities of Human Centered Design 7 Prototype the interaction and interface “God created a number of possibilities in case some of his prototypes failed ... that is the meaning of evolution.” – Graham Greene www.di8it.com | info@di8it.com | @di8it
  • 11. activities of Human Centered Design 8 Evaluate and reiterate: Determine the goals. g Explore the questions. Choose the evaluation approach and methods. Identify the practical issues. Decide how to deal with the ethical issues. Evaluate, analyze, interpret and present the data. www.di8it.com | info@di8it.com | @di8it
  • 12. activities of Human Centered Design But not necessarily in that sequence! It s It’s an iterative process… process www.di8it.com | info@di8it.com | @di8it
  • 13. activities of Human Centered Design 8 activities of Human Centered Design 1. Identify the users and their characteristics - Know thy user and thy user isn`t you. 2. Id if the usability requirements ( )Wh will be measured Identify h bili i (1)What ill b d (2)How it will be measured (3)What level of the measure is required 3. Recording and analyzing users’ tasks. Every one has 15mins of fame. 4 4. Understanding users’ mental models "All our ideas and concepts g p are only internal pictures". 5. Identify appropriate styles and guidelines 6. 6 Design the interface 7. Prototype the interaction and interface 8. Evaluate and reiterate. www.di8it.com | info@di8it.com | @di8it
  • 14. activities of Human Centered Design Who we are? We are a unique digital agency specialising in user experience research and human centred design. We have expertise in web, digital TV and mobile devices supporting you from initial concepts through prototype to polished design. Our aim is to help you create enjoyable products, engaging services and grow compelling experiences products - making life for your customers just a little bit better. Get in touch info@di8it.com www.di8it.com +44 (0)7 887 80 75 00 +34 626 94 22 03 Twitter: www.twitter.com/di8it www.di8it.com | info@di8it.com | @di8it