Conversational Collaboration: How Messaging, App Integration, and Chatbots are Changing Social Collaboration | Social Connections 10 Toronto | by Dion Hinchcliffe
New advances in the collaboration industry are having an affect on the prior leading models, enterprise social networks and online community. Real-time messaging, such as Slack, app integration, and intelligent chatbots are pushing the envelope and shows that a one-solution enterprise collaboration strategy is not likely a viable solutions in most organizations. I examined the trends and what this meant at Social Connections 10 in Toronto this week.
Ähnlich wie Conversational Collaboration: How Messaging, App Integration, and Chatbots are Changing Social Collaboration | Social Connections 10 Toronto | by Dion Hinchcliffe
Ähnlich wie Conversational Collaboration: How Messaging, App Integration, and Chatbots are Changing Social Collaboration | Social Connections 10 Toronto | by Dion Hinchcliffe (20)
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
Conversational Collaboration: How Messaging, App Integration, and Chatbots are Changing Social Collaboration | Social Connections 10 Toronto | by Dion Hinchcliffe
11. ‹#›@dhinchcliffe
Our information landscape became measured in thousands of petabytes
• Social ecosystems are
largely responsible.
• The good news:
Information is no longer
submerged.
• However, it is increasingly
became an onslaught.
• Enter big data…
Visible
Knowledge
Us
1 PB = 1,000,000,000,000,000,000,000 bytes = 1021 bytes = 1 trillion gigabytes = 1 million exabytes
14. ‹#›@dhinchcliffe
Now We Could Work Openly and Understand Our Collective Knowledge
Open Collaboration Insight
Social Tools + Knowledge Flow
Big Data
Admittedly, It Was Very Immature, But a Big Improvement
16. ‹#›@dhinchcliffe
The Current State: Social Business
• The use of open sharing and participation at the
core of how we work with our stakeholders and
manage our organizations
• And explicitly taking advantage of the rules (power
laws) that make digital networks uniquely powerful
• Aimed at business objectives
• Usually through social tools
• Creates or leaves behind more value at each step
in the process
• Works best with new technology
• And new thinking
• But leading companies are now
reaping major benefits today
• Expected to be a $23 billion industry by 2019,
growing at an impressive 26% annually.
Source: Technavio
Local Social Business Strategy
social business committee/
center of excellence
Local Social Business Strategy
Local Social Business Strategy
coordination,
cross-pollination,
best practice capture,
support,
governance
Social Business Strategy
global
agile & iterative
organization
17. ‹#›@dhinchcliffe
New Data on Where
Social Business Value Lies
• On average half of social business
stakeholders say social tools have
better enabled digital activities
• But some areas are particularly high
value
• Order to cash
• Demand planning
• R&D
• These are not areas that most focus
on with social business.
Source: How social tools can reshape the organization, McKinsey, May 2016
22. ‹#›@dhinchcliffe
What Our Collaboration Landscape Looks Like Now
22
• Complex
• Fragmented
• Diverse
• Heterogenous
• Unintegrated
• Mixed modes
and styles
• Different
audiences
• Governance
constraints
• Separation from
SoE and SoR
24. ‹#›@dhinchcliffe
Some Are Seeking a Larger Scale, More Nuanced Collaboration Model
point-to-point
team, department,
project
enterprise-wide
all stakholders,
internal and
external
Hub
B
Hub
A
A Multilayered Collaboration Strategy
supporting
layer
App
A
App
D
App
G
App
F App
H
App
E
App
C
App
B
App
I
search
compliance
analytics
records retention
backup security
community management governance
a mass collaboration
platform, such as ESN
or online community
that integrates well
a team-scale
collaboration
platform that
integrates
well
Customers
Partners
31. (cc) Some Rights Reserved. 2016, 7Summits Inc. by @dhinchcliffe
Personal Digital Agents Key Events
• Siri
• Cortana
• Alexa
Why to Prioritize
• Frictionless Voice UIs
• Work shifts from DIY
to do-it-for-you
• More productivity
• High leverage use
cases
digital tech
32. (cc) Some Rights Reserved. 2016, 7Summits Inc. by @dhinchcliffe
Virtual Reality Interfaces Key Events
• Oculus Rift
• Google Cardboard
• Apps
• Low cost
Why to Prioritize
• Path to mind/machine
interfaces
• Enable unique
applications not otherwise
possible
• New modes of
communication and
collaboration
digital tech
33. (cc) Some Rights Reserved. 2016, 7Summits Inc. by @dhinchcliffe
Mind/Machine Interfaces (Coming) Key Events
• Technology working in
the lab
• Cost point dropping to
mass market level in
36 months
Why to Prioritize
• Immersive new UX
• More productivity
• Powerful new types of
applications
• Path to 4th Platform
digital tech
34. (cc) 2016 7Summits LLC. Creative Commons. Some Rights Reserved.
7Summits LLC
The Concern: Digital Communities Are The Construct to Create Highest Value
• Central planning,
command and control
do have value
• But we’ve discovered
that self-organizing
groups of people are
the single most
powerful human
construct
- Open Source
- Global communication
Facebook, WhatsApp,
etc.
- Blockchain
34
Tenet #1: Anyone can participate.
Tenet #2: Create shared value by default.
(So far)
35. ‹#›@dhinchcliffe
Key Digital Insight: More Connectedness = More Shared Value
team-based
department
scale
enterprise
scale
ecosystem
scale
crowd
scale
• Anyone can participate
• Formal social capital (connectedness) is
accumulated for later leverage
• Contributions are visible and shared by
everyone (network effects by default)
• Collaborative scenarios are able to and
encouraged to scale
• Enabling diverse participation is a core
design value
• Emergent outcomes possible and much more
likely
High Connectedness, Scale, Diversity
Low Connectedness, Scale, Diversity
• Upfront assumptions on who can participate
• Social capital usually not possible or
encouraged
• Contributions mostly shared by initial
participants
• Not optimized for scale
• Diversity not a central design parameter
more social,
more open,
more strategic,
more shared value,
more emergent
#social media
#community
#forums
#ESN
#CMS/DMS/ECM
#intranets
#portals
#messaging
#uc
#email
37. (cc) 2016 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits LLC
Building Blocks: Comparing the Types of Collaboration and Engagement
37
E-mail
IM/Chat/UC
Wikis
Blogs
ESN
Community
Scale
1000s
10s
10000s
100000s
100000s
1000000s
Open, Visible,
Shared with All
No
Maybe
Yes
Yes
Yes
Yes
Only w/ Who Is
Invited
Yes
Likely
No
No
No
No
Needs New
Digital Skills*
No
No
Maybe
Maybe
Yes
Yes
Works Best w/
Community
Managers
No
No
Sometimes.
Sometimes.
Yes
Yes
* = Working Out Loud,
PKM, etc.
Interrupts
Work
Yes
Yes
No
No
No
No
38. ‹#›@dhinchcliffe
The Internet of Things: Everything Is About to Be Connected
Top Issues:
Standards
Security
Data Volume
And Something We Can Collaborate With
48. (cc) 2016 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits LLC
48
Do You Need An Apps
and Bot Strategy for
Your Collaboration
Toolkit?
• Open standards for
social app integration
exist (OpenSocial), use
them
• Investigate the apps
support for your
collaboration platform
• Only then, integrate
them yourself
• Aim at high value use
cases (budgeting,
supply chain, order to
cash, etc.)
Apps
• Bots are coming to
your platform
• But newer platforms
are likely to have
better bot support
• Benefits are tactical
for internal facing,
but strategic for
externally facing
(customer care)
• Have bot contests,
bot days, and other
experiments to teach
the value
Bots