Presentation discusses how humans are native to experiences and how social media isn't new but recently amplifies them. Touches also on the creation of brand.
1. Social Media & Experiences
Darren Herman
Covering My Ass: All views and thoughts expressed in this document are mine personally and do not represent my employer. If you have any
questions with the material contained herein, please reach out to me at @dherman76 or thru darrenherman.com
2. Before we begin, I just want to state on the
record that I hate the term “social media” and
that all media was, is, and will continue to be
inherently social…
Social media is a term that many people overuse
to get consulting gigs, book deals, and
remnant ad budgets.
18. Neutral opinions of your brand are the worst.
Whatever experience you delivered was
indifferent to the consumer and thus, a waste
of time and money.
19. Negative opinions can be addressed and
generally provide enough feedback to help
correct an issue.
20. So now that we know people are talking about
our brands, how do we stand out?
Simple: provide an interesting experience.
24. You remember every one of these… why?
They were experiences….
Sometimes great – and sometimes bad.
But you remembered.
25. Experiences have always blurred the lines of
advertising, media, product development, and
customer service.
26. We now have a systematic problem that needs
to be solved:
The flaw has been exposed in which companies
must unite their silos in order to react [and
proact] with consumers.
32. creative, media, product development, business
intelligence, customer service, and any other
stakeholder of a brand need to work
together, not against each other.
One P&L, One ego.
33. Where do we go from here?
Listen
Create interesting experiences
Communicate