This presentation looks at some of the practical opportunities presented by the tourism industry, business development and growth in order to support industtrial heritage development whilst also considering the impact of climate change

1. East Peak Innovation Partnership
Industrial Heritage and
Climate Change Conference
Saturday 1st October 2011
Grenoside Community Centre
Presentation by David Friesner, Area Director
(South Yorkshire), Welcome to Yorkshire

2. Introduction

Context

Tourism and Sustainability

What is it?

Some Guiding Principles

Practical 'How Tos'

3. Tourism - Place Making

“A thriving and sustainable visitor economy has
far reaching impacts on the economic and
social wellbeing of local people and their
environment; it is integral to creating a sense of
place.” (Partners for England. Place Making – A Charter for
Destination Management 2008)

4. England's Visitor Economy

The success of tourism makes it a key
contributor to England’s economic and social
wellbeing. The visitor economy is now worth
£97bn a year and employs in excess of two
million people. It supports thousands of
businesses, both directly and indirectly, and
has an interdependent relationship with a range
of sectors including farming, transport, retailing,
sport, museums, galleries and the arts
(Penelope, Viscountess Cobham, Chairman,
VisitEngland)

5. Tourism and Sustainability

”Being sustainable is not about doing business
differently, it's about doing business even
better. Adding appeal and cutting costs is at the
centre of successful, sustainable businesses –
while their actions can also enhance
Yorkshire's special environment and
communities, so it's a win-win”

6. Guiding Principles

Efficiency – doing things RIGHT

Effectiveness – doing the RIGHT thing

'Responsible' tourism development

Looking for win/win scenarios

Coordinated, holistic approach

Clustering with critical mass, stay longer, spend
more, come back

”Reduce – Reuse – Recycle” day in day out...!

Tourism V.I.C.E model

7. V.I.C.E Model

VISITOR

INDUSTRY

COMMUNITY

ENVIRONMENT

8. Business Investment

Investment in the locality; maintains 'sense of
place'

Brings buildings back into use / conservation

Farm / rural diversification

Local people, local jobs

Serviced by local suppliers; maintains local
services; walking/cycling trails; accessibility

Retains local skills, often land based

9. Food & Drink

Visitors visit, eat, drink and buy things...

Source local food & drink suppliers/producers

Present comprehensive menu descriptions
linking producer; provide their details

Feature on your website...

Enhanced food offers eg hampers/seasonal

Assign a 'Food Champion'

Remember the composting!

10. Technology

'Efficient', readily available information – when
you want it/where you want it. Saves paper,
too!

Enables you to grow your market and visitor
numbers

Works for you 24/7, 365

Accessible

Economies of scale – work with others eg
member entries on yorkshire.com

11. Jobs and Skills

Local jobs for local people

Encourages volunteers and people into
employment; create a 'volunteer mentor'

Variety and range of jobs

'Satisfying environment'

Seasonality and flexibility of working

Skills and career development

Maintains traditional skillsets, crafts, artisans...

12. Heritage – The Visitor Offer

Inspire, capture the imagination

'Tell the story'. Also, PR?

Make it 'learning with fun'

Visitors love hands on and to have a go

Personalise

Link – shape the future from the past in the
present

Events – do you know their value and worth?

13. Useful Links

www.yorkshire.com

www.yorkshire.com/industry

www.yorkshire.com/join-us-membership-scheme

www.yorkshire.com/industry/industry-toolkit/sustainable-yorkshire

14. Contact

David Friesner, Area Director (South
Yorkshire), Welcome to Yorkshire

e: david@yorkshire.com

m: 07771785669