Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
19. 5jam 27menit
Pengguna internet dengan Desktop/Notebook
14%
Penetrasi Ponsel Internet dari Jumlah Penduduk
2jam 30menit
Rata-rata Waktu Pengguna Mobile Internet Per Hari
Source: Global Web Index; US Cencus Bureau; WeAreSocial
Internet Indicators
20. Source: APJII, Profil Internet Indonesia, December 2012
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew
internet when they were an
adult.They often feel the need to
always learn to adapt with the
new technologies.
DIGITAL NATIVE
This younger generation born
and living in the internet era.They
tend to make trends in
cyberspace.
YEARS OLD
DEMOGRAPHICS BY AGE
21. Source: APJII, Profil Internet Indonesia, December 2012
DEMOGRAPHICS BY AGE
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
YEARS OLD
DIGITAL USERS IS DOMINATED
BYYOUNGER GENERATION
12-34 YEARS OLD
(58.4%)
26. LYING IN BED69%
INDONESIAN PEOPLE MORE LIKELYTO USE
THEIR MOBILE PHONES WHENTHEY WERE
ALONE
WAITING FOR SOMETHING35%
WHILE WATCHING TV29%
WHILE COMMUTING14%
WHILE IN A
MEETING
OR CLASS
6% WHILE IN THE
BATHROOM6%
SPENDING TIME
WITH FAMILY17% 5%
SOCIAL
EVENT
5%
SHOPPING
IT’S CANNIBALIZING PRINT MEDIA
Source: InMobi, Mobile Media Consumption-Indonesia
Smartphone User Behavior
27. Source: APJII, Profil Internet Indonesia, December 2012
HOME PUBLIC PLACES OFFICE
SCHOOL/UNIV. ON THE GO MALL
CAFE INTERNET CAFE RESTAURANT
92%
50%
83%
24% 14% 24% 16% 16% 26%
13% 13% 06% 11% 03%
16% 09% 14% 10%
05%
20%
08% 02% 05% 02%
SMART
PHONE
NOTEBOOK
TABLET
0% 0%0%
Location by device type
28. Pengguna prabayar Total
Ponsel Berlangganan
Pasca Bayar Pengguna
Jumlah Ponsel Berlangganan
Koneksi 3G Total Ponsel
Berlangganan
281,963,665
Active Mobile Subscription
22%
1%
99%
0% 20% 40% 60% 80% 100% 120%
Source: GSMA Intelligence; WeAreSocial
Mobile Subscription
29. Pengguna Smartphone
Mencari Informasi Lokal
Pengguna Smartphone untuk
mencari Produk / Jasa dari
Telepon mereka
Pengguna Smartphone yang
membeli dari Telepon mereka
95.867.646
Smartphone Users
57%
95%
94%
34%
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Penetrasi pengguna
Smartphone dari total
Handphone Berlangganan
Smartphone User Behavior