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trend digital 2015 di Indonesia
Digital  Trends  2015  
25-Maret-2015
15.00-17.00
Oleh Denni Irawan
(denni.irawan@dewanstudio.com)
Must  Know  
1.  Trends
2.  User
3.  Behavior
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
Keywords ? Website ? Content ?
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
trend digital 2015 di Indonesia
Katanya...
255,461,124
Total Populasi
83,600,000
Pengguna Internet
69,000,000
Pengguna Facebook
51 % Perkotaan
49% Pedesaan
33% Penetrasi Internet
27% Penetrasi Facebook
281,963,665
Pelangganan ponsel aktif
112% Penetrasi
Ponsel Berlangganan
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
(6th world rank)	

(3rd world rank)
5jam 27menit
Pengguna internet dengan Desktop/Notebook
14%
Penetrasi Ponsel Internet dari Jumlah Penduduk
2jam 30menit
Rata-rata Waktu Pengguna Mobile Internet Per Hari
Source: Global Web Index; US Cencus Bureau; WeAreSocial
Internet Indicators
Source: APJII, Profil Internet Indonesia, December 2012
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew
internet when they were an
adult.They often feel the need to
always learn to adapt with the
new technologies.	

DIGITAL NATIVE
This younger generation born
and living in the internet era.They
tend to make trends in
cyberspace.	

YEARS OLD
DEMOGRAPHICS BY AGE
Source: APJII, Profil Internet Indonesia, December 2012
DEMOGRAPHICS BY AGE	

60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
YEARS OLD
DIGITAL USERS IS DOMINATED
BYYOUNGER GENERATION	

12-34 YEARS OLD
(58.4%)
Youth Behavior
& Habits
Galau nih,
cari yg
lucu ah!
Kepo
ahhh…
Status
gw….
Join ah di
komunitas
Gw bingits
ga seh ?
Mudah =
Maless
BEHAVIORS
HABITS
Smartphone User Behavior
LYING IN BED69%
INDONESIAN PEOPLE MORE LIKELYTO USE
THEIR MOBILE PHONES WHENTHEY WERE
ALONE	

WAITING FOR SOMETHING35%
WHILE WATCHING TV29%
WHILE COMMUTING14%
WHILE IN A
MEETING
OR CLASS
6% WHILE IN THE
BATHROOM6%
SPENDING TIME
WITH FAMILY17% 5%
SOCIAL
EVENT
5%
SHOPPING
IT’S CANNIBALIZING PRINT MEDIA	

Source: InMobi, Mobile Media Consumption-Indonesia
Smartphone User Behavior
Source: APJII, Profil Internet Indonesia, December 2012
HOME PUBLIC PLACES OFFICE
SCHOOL/UNIV. ON THE GO MALL
CAFE INTERNET CAFE RESTAURANT
92%
50%
83%
24% 14% 24% 16% 16% 26%
13% 13% 06% 11% 03%
16% 09% 14% 10%
05%
20%
08% 02% 05% 02%
SMART	

PHONE	

NOTEBOOK	

TABLET	

0% 0%0%
Location by device type
Pengguna prabayar Total
Ponsel Berlangganan
Pasca Bayar Pengguna
Jumlah Ponsel Berlangganan
Koneksi 3G Total Ponsel
Berlangganan
281,963,665
Active Mobile Subscription
22%
1%
99%
0% 20% 40% 60% 80% 100% 120%
Source: GSMA Intelligence; WeAreSocial
Mobile Subscription
Pengguna Smartphone
Mencari Informasi Lokal
Pengguna Smartphone untuk
mencari Produk / Jasa dari
Telepon mereka
Pengguna Smartphone yang
membeli dari Telepon mereka
95.867.646
Smartphone Users
57%
95%
94%
34%
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Penetrasi pengguna
Smartphone dari total
Handphone Berlangganan
Smartphone User Behavior
TERIMAKASIH
Siapa Pengguna anda ?
Bagaimana mencapainya ?
Besok kita lanjut ya ke toolsnya…
30

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trend digital 2015 di Indonesia

  • 2. Digital  Trends  2015   25-Maret-2015 15.00-17.00 Oleh Denni Irawan (denni.irawan@dewanstudio.com)
  • 3. Must  Know   1.  Trends 2.  User 3.  Behavior
  • 7. Keywords ? Website ? Content ?
  • 18. Katanya... 255,461,124 Total Populasi 83,600,000 Pengguna Internet 69,000,000 Pengguna Facebook 51 % Perkotaan 49% Pedesaan 33% Penetrasi Internet 27% Penetrasi Facebook 281,963,665 Pelangganan ponsel aktif 112% Penetrasi Ponsel Berlangganan Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial (6th world rank) (3rd world rank)
  • 19. 5jam 27menit Pengguna internet dengan Desktop/Notebook 14% Penetrasi Ponsel Internet dari Jumlah Penduduk 2jam 30menit Rata-rata Waktu Pengguna Mobile Internet Per Hari Source: Global Web Index; US Cencus Bureau; WeAreSocial Internet Indicators
  • 20. Source: APJII, Profil Internet Indonesia, December 2012 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% DIGITAL IMMIGRANT This older generation knew internet when they were an adult.They often feel the need to always learn to adapt with the new technologies. DIGITAL NATIVE This younger generation born and living in the internet era.They tend to make trends in cyberspace. YEARS OLD DEMOGRAPHICS BY AGE
  • 21. Source: APJII, Profil Internet Indonesia, December 2012 DEMOGRAPHICS BY AGE 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% YEARS OLD DIGITAL USERS IS DOMINATED BYYOUNGER GENERATION 12-34 YEARS OLD (58.4%)
  • 23. Galau nih, cari yg lucu ah! Kepo ahhh… Status gw…. Join ah di komunitas Gw bingits ga seh ? Mudah = Maless BEHAVIORS
  • 26. LYING IN BED69% INDONESIAN PEOPLE MORE LIKELYTO USE THEIR MOBILE PHONES WHENTHEY WERE ALONE WAITING FOR SOMETHING35% WHILE WATCHING TV29% WHILE COMMUTING14% WHILE IN A MEETING OR CLASS 6% WHILE IN THE BATHROOM6% SPENDING TIME WITH FAMILY17% 5% SOCIAL EVENT 5% SHOPPING IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia Smartphone User Behavior
  • 27. Source: APJII, Profil Internet Indonesia, December 2012 HOME PUBLIC PLACES OFFICE SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT 92% 50% 83% 24% 14% 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% SMART PHONE NOTEBOOK TABLET 0% 0%0% Location by device type
  • 28. Pengguna prabayar Total Ponsel Berlangganan Pasca Bayar Pengguna Jumlah Ponsel Berlangganan Koneksi 3G Total Ponsel Berlangganan 281,963,665 Active Mobile Subscription 22% 1% 99% 0% 20% 40% 60% 80% 100% 120% Source: GSMA Intelligence; WeAreSocial Mobile Subscription
  • 29. Pengguna Smartphone Mencari Informasi Lokal Pengguna Smartphone untuk mencari Produk / Jasa dari Telepon mereka Pengguna Smartphone yang membeli dari Telepon mereka 95.867.646 Smartphone Users 57% 95% 94% 34% Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online” Penetrasi pengguna Smartphone dari total Handphone Berlangganan Smartphone User Behavior
  • 30. TERIMAKASIH Siapa Pengguna anda ? Bagaimana mencapainya ? Besok kita lanjut ya ke toolsnya… 30