A creative digital strategy talk which looked at the core areas of digital marketing outside of Web Design. The presentation also covered good and bad examples but more importantly focused on what we believe to be the key ingredient. Understanding your target Market.

1. DIGITAL MARKETING IN 30MINS?? Gordon Campbell MD/Head of Creative The Design Zoo thedesignzoo.co.uk twitter/designzoo inspire.thedesignzoo.co.uk Midtown Centre Belfast 15-9-10

2. ABOUT US

3. TODAY’S CHAT WE WILL REVIEW THE DIGITAL LANDSCAPE VIEW EXAMPLES OF HOW DIGITAL MEDIA CAN IMPACT YOUR BUSINESS – G  D AND BAD ;) NOT FORGET THAT DIGITAL IS JUST ANOTHER MEANS TO GET A MESSAGE ACROSS TO OUR TARGET MARKET LEARN TO UNDERSTAND OUR TARGET MARKET & REMOVE THE FEAR OF DIGITAL MARKETING BE INSPIRED

5. THE EVER CHANGING DIGTIAL LANDSCAPE 2 of 4 CORE AREAS OF DIGITAL

6. THE EVER CHANGING DIGTIAL LANDSCAPE 3 of 4 DON’T BE AFRAID

8. UNDERSTAND YOUR MARKET 1 of 5 THIS IS EXTREMELY CRUCIAL

9. UNDERSTAND YOUR MARKET 2 of 5 THEY KNEW THEIR MARKET SONY MUSIC – KASIBAN LAUNCH (1.2million views)

10. UNDERSTAND YOUR MARKET 3 of 5 THEY KNEW THEIR MARKET TESCO – MOBILE APPLICATION TRANSCATIONAL APP USEFUL

11. UNDERSTAND YOUR MARKET 4 of 5 REMOVE THE FEAR EXAMPLE BACKGROUND RESEARCH Client Artist Target Market Affluent person (Show Off) who loves contemporary art Age 25-35 What do they own Laptop, Smartphone, Really Swanky Car What do they do in their spare time? Eat Out, Fashion Conscious, Watch Catch Up TV On Their Laptop, Play Games On Their Smartphone, Work Long Hours, Love Gadgets, Keeps up to date with their friends on Facebook.

12. UNDERSTAND YOUR MARKET 5 of 5 BRAINSTORM QUICK FIRE 5MIN CONCEPTS Mobile Thoughts Bluetooth Marketing or QR Codes at gallery, pushing messages about other work Micro-Site Campaign Thought People compete to re-create one of your masterpieces to win a signed painting. The do this online and have the ability to share their creation. If they win their digital masterpiece would sit beside the original in the offline gallery space. Viral Thoughts Invent a fictional painting technique and spread the word

13. THUMBS UP 1 of 3 G  D & BAD ;) EXAMPLES THE VIRAL EFFECT - HITEC

14. THUMBS UP 2 of 3 G  D & BAD ;) EXAMPLES BOOST SALES USING DIGITAL TECH

15. THUMBS UP 3 of 3 G  D & BAD ;) EXAMPLES TV, YOUTUBE, MICROSITE, FACEBOOK - NIKE

16. THUMBS DOWN G  D & BAD ;) EXAMPLES FACEBOOK – DR PEPPER

17. A SOLID STRATEGY CHECKLIST IN CONCLUSION SET GOALS AND A FLEXIBLE BUDGET UNDERSTAND YOUR MARKET DEVELOP A KILLER CONCEPT CREATE EXCITING CONTENT MONITOR THE ACTIVITY AND BE REACTIVE EVALUATE THE CAMPAIGN START AGAIN MAKE SURE ITS AN INTEGRATED CAMPAIGN, IF POSSIBLE

18. THANK YOU FOR YOUR TIME QUESTIONS? I HOPE WE’VE COVERED EVERYTHING IN 30 MINS BUT AS ALWAYS THE FLOOR IS OPEN USEFUL LINKS Great Digital Resource IABUK iabuk.net Viral Charts nma.co.uk/resources/viral-brand-chart Reputation viralheat.com Google Insights google.com/insights/search/# What’s Innovative inspire.thedesignzoo.co.uk GET IN TOUCH (0)28 90 998 592 [email_address] thedesignzoo.co.uk twitter/designzoo IF YOU WOULD LIKE TO CHAT WITH US AT SOME POINT