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my secret sauce for building
online communities



   Arne van Oosterom
   October 2010
have a
brilliant
idea!!
that’s all
the end.
not...
ideas are
overrated
trust and
passion
are underrated
think and
actsmall
think and
actsmaller
be flexible and
scalable
kill your babies
your ideas are no
good... get over it
have fun
don’t be so serious
be passionate,
inspirational,
courageous...
a leader
keep
moving...
if you stop
everything
stops
do the work...
no one else will
no one
cares about
your ideas the
way you do
make other people
famous
don’t fake it... really
want this
be a team... as
much as possible
connect to the
physical world...
connect to the
physical world...
build a stage for
people... give them
a voice
or give them
tools to build
a stage for
them selves
let people hang
around and do
nothing... cherish
this
the quiet majority
energises the
active few
don’t
show me
the money
look for indirect
business opportunities
ROI what ROI?
no one knows
exactly what
advertisement will do
don’t expect
this from social
media
it’s new
marketing
try, experiment,
listen and learn by
doing
discover what you are
trying to do... and be
brutally honest
discover what people
are trying to do
help them
if you can’t do it alone
collaborate
it’s all a matter of finding
the right balance...
continuously
3C’s ADAPTABILITY MODEL
FOR CONTINUES LEARNING... and balance



                              CONTEXT




  COLLABORATIONS                        CONNECTIONS
now start making
your own secret
sauce
my secret sauce  for building online communities

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my secret sauce for building online communities