This document discusses the importance and benefits of prototyping. It provides definitions of prototyping as representations of concepts, hypotheses, and small bets. Prototyping is used to create options, gain user insight, enable trial and error, enable systemic change and intervention, enable validation, and function as proofs of concept. Low and high-fidelity prototyping techniques are examined, including storyboarding, service scenarios, wireframes, MVPs, and more. The document stresses the importance of failing fast through prototyping to accelerate learning.
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design Thinking 101 - Prototyping
2. Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program
3. “If you’re not prepared to be
wrong, you’ll never come up
with anything original”
- Sir Ken Robinson
4. “They slow us down to speed us up. By taking
the time to prototype our ideas, we avoid costly
mistakes such as becoming too complex too
early and sticking with a weak idea for too
long.”
Tim Brown, CEO & President of IDEO
27. EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create
choice
make
choice
create
choice
make
choice
WHEN DO YOU USE IT?
DOUBLE DIAMOND
28. PROBLEM SPACE SOLUTION SPACE
diverge converge diverge converge
DOUBLE DIAMOND
WHEN DO YOU USE IT?
29. PROBLEM SPACE SOLUTION SPACE
diverge converge diverge converge
DOUBLE DIAMOND
LEARNING ORGANISATION
46. PROBLEM SOLUTION FIT
A problem worth solving…
”when you have evidence that customers
care about certain jobs, pains, and gains.
At this stage you've proved the existence
of a problem and have designed a value
proposition that addresses your
customers' jobs, pains and gains.”
49. PRIORITISE WHAT TO TEST
Popular Models are e.g.:
ICE > Impact + Con
fi
dence + Ease
PIE > Potential + Importance + Ease
… score is based on opinions
50. Idea Priority Map
Plot the developed ideas based on customer impact and feasibility
High
Customer
Impact
Low
Customer
Impact
Feasible in Short Term Feasible in Long Term
52. PRODUCT MARKET FIT
“… the degree to which a product satis
fi
es a strong
market demand. Product/market
fi
t has been identi
fi
ed as
a
fi
rst step to building a successful venture in which the
company meets early adopters, gathers feedback and
gauges interest in its product(s).”
54. The proof of the pudding is in the eating
… do people interact with it?
… do people come back to it?
… do people promote it?
… do people pay for it?
PRODUCT MARKET FIT
78. FUTURE JOURNEY MAP
LOW-FIDELITY PROTOTYPE
Customer Journey Mapping for Hiring and Onboarding Service
MIA
She is a Senior Brand
Manager based in
Luxembourg.
OBJECTIVES
She is extremely focused
on delivering results.
She is sociable and likes
to stay ahead of new
trends’
QUOTE
“THE BEST MOMENT
FOR ME IS DEFINITELY
WHEN I GOT
APPOINTED TO
WORK FOR THE NO. 1
GLOBAL BRAND! I FEEL
PROUD EVERY DAY
TO WORK FOR THIS
BRAND”
CAREER WEBSITE CAREER WEBSITE
HR Services to Support and Delight
Service Scenario 03
CAREER WEBSITE
Service Scenario 04
ON-BOARDING
PLANNING
ONBOARDING PLAN
EXPERIENCE
STAGES
TOUCHPOINTS
NEW HIRE
An aspirational Customer
Journey of a Newly Hired
Associate.
phone
Social media
& contacts
Network
events
CONSIDERING/SEARCH NEGOTIATING DECIDING OFFER FEELING WELCOME
ACTIONS
The Candidate finds information
on the KO website.
The Candidate completes interviews.
The Candidate
easily submits job
application.
Initial
communication
confirms mutual
interest.
The Candidate gets ready for the
interview.
The Candidate
provides
references for
final process.
The Candidate
receives the final
offer letter.
The Candidate
resigned from the
current job.
The Candidate
receives personalized
feedback via email &
phone.
The Candidate receives
tips for the scheduled
interview.
The offer package
is delivered and
negotiated.
The offer is signed and
returned.
The Welcome
Package is received by
Candidate.
Candidate receives
call from manager.
Candidate is
introduced to
Buddy.
“I AM VERY EXCITED
ABOUT POSSIBLE JOB
OPPORTUNITIES AT KO.”
“THE PROMPT FEEDBACK MADES ME
FEEL VERY CONFIDENT.”
“I FEEL VERY CONFIDENT BECAUSE
THE JOB DESCRIPTIONS WERE
INSPIRING AND CLEAR.”
“I APPRECIATED THE ACCURACY AND
QUALITY OF PACKAGES.”
“I’M EXCITED
AND ANXIOUS ABOUT
JOB INTERVIEWS BUT HAVING
RECEIVED DETAILS FROM THE
T.A.P., I’M FEELING CONFIDENT
& PREPARED FOR MY
INTERVIEWS.”
“I AM DELIGHTED TO START MY
NEW JOB AND I’M THRILLED WHEN I
RECEIVE MY WELCOME PACK.”
“I’M DELIGHTED
TO TALK TO MY NEW
MANAGER & MEET MY ON
BOARDING BUDDY.”
“I LIKE THE PROMPT AND
PESONAL CONTACT, IT
MOTIVATED ME A LOT!”
“I HAPPILY ACCEPTED
THIS FANTASTIC OFFER.”
BACK
OFFICE
NARRATIVE
I think it’s time for a new
challenge, in a place where I
can contribute & be creative.
There’s no growth potential
here, it’s time to go online and
see what’s out there.
Mia gets an email from the T.A.P. to say she has
been selected for interview and has scheduled
a time. Mia is delighted when she receives more
information about the role, the type of interview
& a link to the KO website to help her prepare.
Mia receives an email from the T.A.P.
to say the interview went well and they
would like to schedule another.
Mia gets an email from the
T.A..P. to tell her she has been
successful & KO would like to
offer her the job.
T.A.P. tells her she will send her
the offer letter.
Mia receives the offer letter &
discusses some final negotiations.
She is excited to be starting with
KO & returns the signed offer
letter.
Mia is thrilled when she
receives a welcome pack
from KO in the post. Along
with some KO goodies she
also receives details about
the Co. & an org chart to
help her see where her role
fits in the Co.
Mia gets a welcome call from her Manager to
chat about the new role & tells her she will be
supported by a Buddy while on boarding.
Mia tells her friend that she saw
this cool job on KO website and
she tells her how easy it was for
her to apply for the job on the
KO website using her Linked In
profile.
Mia looks for further information about
the role on the KO website and she
finds the video testimonial about the
role provides her with a real sense of
what the new role entails.
T.A.P. T.A.P. Buddy
The Talent receives the
application and make it
available for the Talent
Acquisition Partners
The recruitment staff keeps
the communication with
Candidate active and useful
T.A.P. recives the
information about
candidate and
gets ready for
Candidate first
Interview
T.A.P. stays in contact with the
Candidate for feedback and to
schedule further interviews if
required.
planning
T.A.P. prepares the
draft offer package T.A.P. sends the
official offer letter
T.A.P. contacts
S.P.C. to activate
On-Boarding
process
S.P.C. receives
notification about the
successful Candidate
and sends out Welcome
Pack
S.P.C. involves Manager & On
Boarding Buddy in On Boarding
Plan
Offer Manager
Manag
Ca
phone T.A.P. S.P.C. S.P.C.
T.A.P. Welcome
Package
email email email
KO website KO website KO website KO website KO website KO website KO website C.M.T.
98. Room-Storming
Body-Storming
Experience / Behaviour
Abstract/ Low-Fi Realistic
Service Scenarios
Future Journey Maps
Frameboards
Paper
prototyping
Wire Frame
Prototyping
Functional
Prototype
Video
Prototype
Wizard-of-Oz
Prototype
Interaction
Prototype
(in Context)
Interaction
Prototype
(in UX /lab)
Co-Creation
Research
Measuring
99. Learning Framework
EMPATHISE
What is the problem?
IDEATE
How do we solve it?
PROTOTYPE
How do we create it?
TEST
Does it work?
DISCOVER
What is new and important?
SOLUTION SPACE
PROBLEM SPACE
REFRAME
What de we focus on?