Designers from our Munich office have been to IFA 2014, the world's leading trade show for consumer electronics and home appliances. Please find here their report about the latest trends, highlights and business opportunities in the field of home appliances and consumer electronics.

1. IFA Global Trade Show
Trends & Highlights
IFA 2014
September 2014

2. Index:
IFA 2014
Trends & Highlights
IFA Global Trade Show
1 Introduction: IFA (Internationale Funkausstellung) in Berlin
2 Home Appliances
3 Consumer Electronics
4 User Experience
5 CMF Highlights
6 Business Opportunities
September 2014

3. IFA
INTRODUCTION Trends & Highlights
1,500 EXHIBITORS &
MORE THAN 240.000 VISITORS
FROM 100 + COUNTRIES
IFA Global Trade Show 3
2014
September 2014
IFA in Berlin, the world´s biggest global trade show
for consumer electronics and home appliances,
presented the latest products and innovations in the
heart of Europe‘s most important regional market.
Only IFA offers such a comprehensive overview of the
international market and showcases important brand
product launches. IFA is the main meeting place for key
retailers, buyers, and experts from the industry and the
media. This year, the show celebrated 90 years since
its first edition. Since then it has become an annunal
event. Household Appliances are only being exhibit-ed
since 2008.

4. IFA
INTRODUCTION Trends & Highlights
IFA Global Trade Show 4
2014
September 2014
IFA covers seven categories, including home and enter-tainment,
electronics, media, audio entertainment, home
appliances, technology and communication.
During the visit this year, Designit has mainly focussed
on the research of household appliances and consumer
electronics in general.

5. 2014 IFA Global Trade Show
IFA 2014 Trends & Highlights
5
Home Appliances

6. September 2014 IFA Global Trade Show 6
Siemens // iQ series
Augmented Reality App
Siemens // iQ series
Frigde sensors

7. IFA
Trends & Highlights
IFA Global Trade Show 7
2014
September 2014
Sensors have been omnipresent at the IFA this year.
Especially at Siemens, Bosch or Panasonic.
Intelligent sensors which are for example integrated
in the washing machine, help to simplify the daily
routines, protect the clothes and helps to save energy.
INTELLIGENT CONTROLLING
CONVENIENCE
CAREFREE
SMART SENSORS
Panasonic // Genius Sensor
Induction hob
Panasonic // Sensor
Washing Machine
Panasonic // Auto Care
Washing Machine

8. IFA
Trends & Highlights
IFA Global Trade Show 8
2014
September 2014
One way of providing better and more convenient user
experience is connectivity. It gives users more inde-pendence
by providing mobile control facilities.
At the same time, apps provide users with accurate
guides, planning aids and many more. The “connectiv-ity”
trend has be very prominent during the last years,
but nowadays the devices are finally converted
into real series.
Brands are collaborating on Apps that tie all their ap-pliances
into one easy system, with products such as
LG HomeChat or Bosch and Siemens’ Home-
Connect increasing consumer interest in the connect-ed
home. Practical items such as smart sockets and
learning Thermostats are also being used to introduce
the idea in an accessible way.
MUTUAL COMMUNICATION
CENTRAL HUB
CONTROLLING VIA APPS
CONNECTIVITY

9. IFA
Trends & Highlights
IFA Global Trade Show 9
2014
September 2014
In the future, increasing machine sales and coffee cap-sule
sales are expected. The growth of this sub-cate-gory
shows no signs of decline, because consumers
are drawn to its speed and convenience.
Constant improvements to coffee quality might win
over some of the real “coffee aficionados”.
SENSOR INTEGRATION
SMART & CONVENIENT
MORE THAN JUST COFFEE
COFFEE CULTURE
Siemens // Senso Flow System
Full-Automated Coffee Machines

10. IFA
Trends & Highlights
IFA Global Trade Show 10
2014
September 2014
THE POWER OF STAGING
CAPSULES VS. BEANS
NEW EDITIONS
In addition to electrical appliances manufacturers who
just have coffee machines in the program, there are those
for whom coffee is also big business, such as Nespres-so.
It is all about the experience, e.g. the splendid
selection of capsules are presented like precious pra-lines.
On the other hand, brands like Jura have promoted
the fact that they are not using capsules, instead they
offer freshly grounded coffee. In the end the consum-ers
can decide which type serves their needs best.
Moreover e.g. Melitta presented a true innovation:
the Caffeo VARA CSP. In addition to the standard
bean container of the fully automatic machine, it has a
single portion chamber, which is filled for a single
cup with coffee beans that you like best.
COFFEE CULTURE
Nespresso // Kitchen Aid
Espresso Machine
Melitta // Vara CSP
Full-Automated Coffee Machine

11. IFA
Trends & Highlights
IFA Global Trade Show 11
2014
September 2014
A contrary trend towards the sleek & glossy glass
surfaces of kitchen appliances can be detected:
combining an rather traditional appearance with
innovative technology.
CITATION WITH A MODERN TWIST
SOLID & TRUSTWORTHY LOOK
BIG CONTROL KNOBS
REMINISCENCE
Beko // Cast Series by
Patrizia Urquiola, Gas Hob
Beko // Cast Series by
Patrizia Urquiola, Gas Hob
Gorenje // Homemade
Household Appliances
Bosch // Maximum
Mixer Series

12. IFA
Trends & Highlights
IFA Global Trade Show 12
2014
September 2014
SMALL APPLIANCES
ADAPTING TO THE NEEDS OF
SINGLE HOUSEHOLDS
DOWNSIZING
WMF/ / Coup Series
Kettle, Egg Boiler....
The kitchen is still the center of the house, thus the de-sign
of the devices is becoming increasingly important.
But in parallel there are, especially in large cities, more
and more single households, therefore some manu-facturers
aim for downsizing and launch space-saving
unit series, too.

13. IFA
Trends & Highlights
IFA Global Trade Show 13
2014
September 2014
Samsung:
Enter the “WaterWall Washing System”, announced by
Samsung at the CES this January and now at the IFA,
too. Unlike conventional dishwashers, the WaterWall™
line uses a powerful sweeping wall of water to leave
dishes remarkably clean.
Grundig:
With the market introduction of large domestic appli-ances
in 2013 the company has successfully com-pleted
its transmission from consumer electronics to
a home electronics manufacturer.
One highlight was the concept of the projected interface,
which allows you to control the hob. Besides, with the oven
with Divide & Cook, you can cook two different
dishes at the same time, saving both time and energy.
A separation panel allows the cavity oven to be divided into
three different sizes.
From January 2015, the Grundig GEZST 47000 B oven with Divide & Cook is available
IMPROVED DISHWASHING
PROJECTION
TWO-IN-ONE OVEN
NEW TECHNOLOGIES
Grundig // Concept
Projected Interface
Samsung // Waterwalll
Technology for Dishwasher
Samsung // Waterwalll
Technology for Dishwasher
Grundig // Oven
Divide & Cook
The projector by Grundig is placed on
top of the hood and thus projects on
the countertop in prder to enbale the
user to control both devices: the hood
and the hob.

14. IFA
Trends & Highlights
IFA Global Trade Show 14
2014
September 2014
REDUCED DESIGN LANGUAGE
ROTARY KNOB
INTEGRATED DISPLAY
Siemens and Bosch both showed a totally new built-in
product line, mainly a redesigned platform where the
design and the user interface are new.
Siemens calls it IQ700 and at Bosch it is labeled
Serie 8. Where Siemens went for the typical reduced de-sign
language, Bosch framed a large rotary ring within a
larger rectangular shape, containing buttons as well as TFT
touch screens, even behind the ring.
Bosch Assist Function:
Simply choose the dish you´d like to make and your
Series 8 will automatically select the ideal heating
mode.
INTEGRATIVE UI
Siemens // iQ700
Household Appliances Series
Bosch // 8 Series
Household Appliances
Bosch // 8 Series
Household Appliances
Siemens // iQ700
Household Appliances Series

15. IFA
Trends & Highlights
IFA Global Trade Show 15
2014
September 2014
Samsung has presented the new Powerbot VR9000
vacuum cleaner, which has “superior suction power”
that’s as much as 60 times better at sucking up dust &
dirt than “conventional cleaners”or regular vaccum
robots.
Samsung outfitted its Powerbot VR9000 with something
called “Cyclone Force.” This tech creates a centrifugal
force that separates particles into various chambers.
Moreover its “FullView” system relies on a variety of sen-sors
to avoid potential road blocks, and large “Easy-
Pass” wheels help it maneuver over transitional spaces.
TRUE PERFORMANCE
FULL VIEW SENSORS
RECHARGABLE BATTERY
CORDLESS HOOVER POWER
Samsung // Zero Cord
Vacuum Cleaner
Samsung // PowerBot
Vacuum Cleaner
Samsung // PowerBot
Vacuum Cleaner

16. IFA
Trends & Highlights
IFA Global Trade Show 16
2014
September 2014
Summary: Home Appliances
1 Omnipresent Sensor Power
Hidden sensors that help to improve your daily routine are visualized and promoted
2 Connectivity Rules
Interconnected home: It’s not about smart devices, it’s about smart rooms
3 Coffee Convenience
Capsules versus regular beans
4 Integrative Interfaces
Simple operation of complex technology
5 New Technologies
Such as cordless hoovers, waterfall dishwasher and divide & cook

17. 2014 IFA Global Trade Show
IFA 2014 Trends & Highlights
17
Consumer Electronics

18. IFA
Trends & Highlights
IFA Global Trade Show 18
2014
September 2014
INTRIGUING RESOLUTION
YET, NOT ENOUGH CONTENT
ENHANCED VIEWING ANGLE
Developed to offer a more cocooning viewing experi-ence,
curved 4K screens were on show at every ma-jor
TV brand’s stand this year.
Nevertheless, the Ultra-HD-TV channels won´t be
launched before 2016, pronounces Northern Sky
Research, as a start only via satellite. Until 2025, it
is planned that 820 UHD channels shall be on offer
worldwide, which will broadcast 4K-resolution.
4K / UHD & CURVED TV

19. IFA
Trends & Highlights
IFA Global Trade Show 19
2014
September 2014
BIGGER IS BETTER?
CURVED BECOMES A COMMODITIY
EXPERIENCE DRIVEN
As usual, all the big brands showcased new curved
TVs which have similar features, but they all aim for
improved picture quality, as already seen last year.
Nevertheless the color quality and the resolution is im-pressive.
For example: Loewe announced a new curved TV
called MASTERPIECE for their reference line.
A sculptural object for the living room.
That being said, curved has almost become a com-modity:
even Medion (Aldi brand) presented a curved
TV).
4K / UHD & CURVED TV
Loewe // Masterpiece
TV
Samsung //
Curved TV
Samsung //
Curved TV 78 inch
Samsung //
UHD Curved TV

20. IFA
Trends & Highlights
IFA Global Trade Show 20
2014
September 2014
IMPROVED QUALITY
VARIOUS APPLICATIONS
ONGOING DEVELOPMENT
The Japanese B2B brand Eizo has been offering for
about two years 4K displays in their program, including
the radiology - screen RX850 and the 36.4 - inch model
DuraVision FDH360, particularly for the GIS ( geographic
information systems ), air traffic control and microscopy.
But as exciting UHD - TV may be, there are other 4K
capable devices , which not only invite to fun and games.
For example, there is the Toughpad 4K, developed for the
Panasonic 3D advertising images , revealing the various
application areas such as architecture, automotive and de-sign.
4K / UHD MONITOR
Samsung // Curved UHD Monitors Samsung // UHD Monitor Eizo // 4K Monitor
NEC// 4K Monitor
Panasonic // Toughpad 4K UT MB5 Automotive

21. IFA
Trends & Highlights
IFA Global Trade Show 21
2014
September 2014
ADJUSTABLE
IMPRESSIVE SIZE
NOVEL FEATURE
Going a step further, Samsung and LG exhibited bend-able
screens that can flex from flat to curved in
a matter of seconds. Both TVs that have been ena-bled
with motors that move the display panel from the
conventional flat position into one that’s curved toward
the viewer.
BENDABLE TV

22. IFA
Trends & Highlights
IFA Global Trade Show 22
2014
September 2014
TRADITIONAL VS. SPORTY LOOK
SHAPE & CMF AS...
DIFFERENTIATOR
Manufacturers are designing wearable technology in
the familiar style of traditional watches, with crafted
leather straps, analogue faces and high-quality ma-terials.
LG´s G Watch R: aims for a higher, more so-phisticated
level of style that its predecessor didn’t quite
achieve,with leather and steel construction.
Moto 360: Yet the most beautiful smart watch.
Samsung Gear S: biggest and widest smart watch,
curved screen, with built-in wifi and 3G.
Sony Smart Watch 3: its fifth-generation smartwatch,
rather looks like a sporty version instead.
SMARTWATCHES
LG // G Watch R Samsung // Gear S Smartwatch
LG // G Watch R Motorola // Moto 360 Smartwatch Sony // Smartwatch 3

23. IFA
Trends & Highlights
IFA Global Trade Show 23
2014
September 2014
CURVED EDGE
HIGHER RESOLUTION
LTE-ADVANCED
Samsung’s new 5.6 inch smartphone, the Galaxy Edge,
features a curved screen that wraps around the
edges of the device, which acts as a toolbar for notifi-cations
and works as an alarm clock during the night.
Quad HD screens:
While screen sizes have reached a point where making
them bigger doesn’t make sense, the resolution still has
room for improvement.
LG started the trend with the launch of the G3, which
has an impressive 5.5-inch screen with 2560 by 1440
pixel resolution, or quad HD. Samsung followed suit with
the Note 4’s 5.7-inch quad HD screen
LTE-Advanced:
For it to work, mobile operators have to upgrade their
networks, but that’s slowly becoming a reality.
COMMUNICATION
Samsung // Galaxy Edge
Huawei’s Ascend Mate7 The Xperia Z3 is the new flagship smartphone for Sony. One of its main features is that it can stream PlayStation 4 video games when connected
to an existing PS4 controller.

24. IFA
Trends & Highlights
IFA Global Trade Show 24
2014
September 2014
POWERED BY GALAXY NOTE 4
360 DEGREE VIDEO & GAMING
ENHANCED EXPERIENCE
Samsung launched the Samsung Gear VR, which
is a virtual-reality headset developed with Oculus that
works with Samsung’s also new Galaxy Note 4 smart-phone.
The phone docks inside the headset to provide sound,
visuals and processing power for a range of impres-sively
immersive experiences. Demos at the show
included music concerts, games and the Marvel’s
Avengers experience.
The headset is the first virtual-reality device to be avail-able
to consumers. Available in December 2014.
VIRTUAL REALITY

25. IFA
Trends & Highlights
IFA Global Trade Show 25
2014
September 2014
SAMSUNG TEAMS UP WITH BMW
CONTROL VIA SMARTWATCH
SMART HOME EXTENDED
Car manufacturers showcased advances in sound
technology and connectivity.
Exhibiting with Samsung, BMW demonstrated its
BMWi app, which connects its electric models to a
smartwatch to plan routes, update owners on power-remaining,
and enable them to pre-heat or pre-cool the
car. The app also provides directions to where the car is
parked.
Moreover, with the App from Qivicon, it is even possible
to control your Smart Home-directly from the car.
CAR TECHNOLOGY

26. IFA
Trends & Highlights
IFA Global Trade Show 26
2014
September 2014
BACK TO THE ROOTS
VERSUS
IMMERSIVE CONNECTIVITY
Panasonic reintroduces Technics with a high-end
audio story: a comeback with a pair of speaker-and-amp
combinations that’ll appeal to audiophiles everywhere.
At the top end is a “Reference Series” R1.
Spotify’s Connect feature for simple multi-room
setup is being implemented by more and more audio
manufacturers such as Philips.
AUDIO

27. IFA
Trends & Highlights
IFA Global Trade Show 27
2014
September 2014
Summary: Consumer Electronics
1 Ultra High Definition
There is still not enough content to available
2 From Curved to Bendable TVs
Do the users really benefit from this?
3 Wearables become wearable
Traditional looks reinterpreted
4 Advanced Communication
Bigger screens and more power
5 Extended Smart Home
Controlled in the car

28. 2014 IFA Global Trade Show
IFA 2014 Trends & Highlights
28
User Experience

29. IFA
Trends & Highlights
IFA Global Trade Show 29
2014
September 2014
Due to the fact that Samsung had a massive booth,
excluded in a seperate building (CityCube), they had
a lot of space to exibit their new screens and applica-tions
which aim to enhance the retail experience.
BIGGER IS BETTER
INTERACTIVE SOLUTIONS
FLEXIBILITY
Interactive Retail
Samsung // Square displays

30. IFA
Trends & Highlights
IFA Global Trade Show 30
2014
September 2014
USER EXPERIENCE IS KING
SCENARIO DRIVEN
MAKING IT TANGIBLE
“Manufactures focused on building the experience around
the technology this year, working to make ideas such as
virtual reality and the connected home irresistible to con-sumers.”
Sarah Housley, Editor, Hombuildlife
Example: Sony projector presented in user scenario
role plays.
Products are no longer the hero of the show. It’s more
about context, system integration and the experience
with CE products in people’s daily life.
Perceived Value
Sony // User experience presentation

31. IFA
Trends & Highlights
IFA Global Trade Show 31
2014
September 2014
PERCEPTION
LEVEL OF COMPLEXITIY
REAL LIFE
Being it Samsung, Sony or smaller players like Loewe,
manufacturers and brands struggle a lot to commu-nicate
the value of the experience behind the physical
product.
Samsung and Sony tried to put their products in con-text:
Home environments (fully furnished living spaces)
were presented at the respective booths to showcase
use case scenarios in conjunction with their products.
Making it Tangible

32. 2014 IFA Global Trade Show
IFA 2014 Trends & Highlights
32
CMF Highlights
Color - Material - Finish

33. IFA
Trends & Highlights
IFA Global Trade Show 33
2014
September 2014
TACTILITY
WARMTH
VALUE PERCEPTION
Warm-toned copper, brass and gold added a touch of
luxury to more directional products, including speak-ers,
headphones and home phones. Copper detail-ing
was contrasted with brushed or scratchy textures,
sumptuous leather and smooth white rubber.
WARM METALS
Philips // Hairdryer
Harman Kardon // Esquire Mini Speaker
Philips // Hair Remover Samsung // Zero Cord Hoover
Philips // Cordless phone

34. IFA
Trends & Highlights
IFA Global Trade Show 34
2014
September 2014
PRETENTIOUS KITSCH
BLING IS THE NEW BLACK?
POWERED BY SWAROVSKI
PROVOCATIVE GLAMOUR
Encrusted gemstones and crystal create a luxurious
feel at the high end of the market.
Swarovski crystals adorned both Samsung’s new
range of premium smartphones and smartwatches,
and LG’s special-edition 4K TV.
For examples LG presented a normal 55-inch OLED
TV, but it had a dusting of 460 crystals on the base.
Additionally, there’s a version where the base is made
of sculpted crystal. Like, the see-through kind.
Crystals and gemstones embellished high-end
wearables and appliances.
LG // OLED TV
Samsung // Galaxy S5 Samsung // Gear S

35. IFA
Trends & Highlights
IFA Global Trade Show 35
2014
September 2014
SUBTLE FINISH
NATURAL REPLICA
TRUSTWORTHY LOOK
Wooden casings and veneers remain important for
home electronics such as free-standing speakers, and
are an emerging trend for laptop casings and connected
home systems. Toshibas’ speaker balances a modern
shape with a more traditional warm wood frame. With-ings’
new home monitor and air-purifying system has a
whitened wood body.
NATURAL TONES: LEATHER & WOOD
Withings // Babycam and Air Purifier Toshiba // Speaker
Asus // Zen Smartwatch
Philips // Phone

36. IFA
Trends & Highlights
IFA Global Trade Show 36
2014
September 2014
HAPPY COLORS
BASIC APPEARANCE
MATTE VS. GLOSSY FINISH
Bold red is the main fashion colour, followed closely
by zesty lemon and lime. Orange is
used as a detail colour to add energy.
The classic colour combination was renewed with
clear, high-definition contrasts and crisp colour-blocking,
with
brands using black to outline shape or enhance
texture.
COLORS AS USUAL

37. IFA
Trends & Highlights
IFA Global Trade Show 37
2014
September 2014
MAGIC
ENTERTAINING
DECORATIVE
ILLUMINATED ACTION
Haier showed fridges with rippling user interfaces that
lit up. Whereas Samsung presented the Galaxy Note
cover which magically reveals illuminated notifications.
On the other hand Samsung featured e.g. the inside
of their dishwasher with blue LEDs.
Haier // Refrigerator Concepts Samsung // Dishwasher
Samsung // Galaxy Note Cover

38. 2014 IFA Global Trade Show
IFA 2014 Trends & Highlights
38
Business Opportunities

39. September 2014 IFA Global Trade Show 39
IFA
Trends & Impressions Business Opportunities 2014
1 Internet of Things
My smart home is my castle. Connected products and services will revolutionize
how we live at home (e.g. energy savers, safety & security)
2 Augmented Reality
You see is what you need. Augmented Lifestyle will create new solutions
(e.g. data glasses for logistics, building industry, healthcare)
3 Industry 4.0
Back to the future. Machine-Machine-Communication (M2M) will make
factories smarter. (e.g. intelligent logistics, fleed management)
4 Wearables
More than just gadgets. Medical wearables will become our daily companions
(e.g. pulse monitoring, heart rate measurement, intelligent hearing aids)
5 User Experience is key

40. September 2014
Danke
Thanks
Gracias
Gràcies
Tak
Takk
Tack
Obrigado
הדות
谢谢
For further questions please contact:
Bianca Hanauer
Product Designer
Direct +49. 89 4161 720 18
Mobile +49. 157 7636 9192
E-mail: bianca.hanauer@designit.com
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