A presentation at the Gold Coast Innovation Hub, Lunch and Learn, Thursday 27 February, 2020

1. Personal Branding
Des Walsh
GC Innovation Hub 27.02.20

3. “Be yourself.
Everyone else is taken.”
Oscar Wilde

4. < 15% of people had defined their personal brand
< 5% were living it consistently and well
BUT
* 70% of professionals believed they’d defined their personal brand
* 50% believed they were actually living it
Source: Glenn Llopis, Forbes article, 8 Apr 2013

5. But why “personal” branding?

6. Definition?
Good luck with that.
But try this:
Who you are, and what you stand for

7. Be Distinctive
Be Remarkable
Be Trusted
Be Recommended
By Being You

8. OPERATING PRINCIPLES
Authentic
Relevant
Omnipresent
Engaged
Consistent

9. PERSONAL BRAND AUDIT
What do you stand for?
What do you not stand for?
Who is your ideal client?
What is his or her attention on?
What problems do you solve for him or her?
How do you do that?

10. LAST BUT NOT LEAST
What’s your Why?

11. I mentor visionary, game changing entrepreneurs to
create scalable, sustainable, online business, with
integrity.
Des Walsh
des@deswalsh.com
0413 089 355