This document summarizes Des Walsh's presentation on how to effectively use LinkedIn for business purposes. It outlines a 6 point success plan for optimizing one's LinkedIn profile and company page, strategically growing one's professional network, using LinkedIn's contact features for customer relationship management, obtaining and providing recommendations, and participating in LinkedIn groups and updates. The presentation also describes Des Walsh's LinkedIn services and a 30 Day Linking Blitz initiative for amplifying one's LinkedIn presence.