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LinkedIn User Agreement, Sn. 3 Your Rights
7. Quality or Quantity?
Quality matters
ïŹ
I never knew of any of the âsuper connectorsâ saying
they didn't care about quality!
ïŹ
Know what âqualityâ means for you (e.g. âhubâ
connector, ideal client, influencer)
Think Quality and Quantity
8. Quality or Quantity?
Numbers matter
For networking
ïŹ
the more good connections you have the more you can help
others with introductions â and be helped by them
For search
ïŹ
finding others
ïŹ
being found
9. Dunbar's Number
Academic Robin Dunbar's theoretical cognitive limit to the
number of people with whom one can maintain a stable
social relationship. The number? Somewhere around
150.*
But:
ïŹ
we are not early humans living in neolithic village
societies
ïŹ
the web and social media have changed what âstable
social relationshipâ means
10. Granovetter's Strength of Weak Ties
ïŹ
you can never have enough connections
ïŹ
it doesn't matter if you don't know them. *
11. Strong, weak & absent ties
âThe strength of a tie is a ... combination of the amount of
time, the emotional intensity, the intimacy (mutual
confiding) and the reciprocal services that characterize
the tieâ.
âIt is remarkable that people receive crucial information
from individuals whose very existence they have
forgotten.â
Mark Granovetter
12. Coming Attractions!
Future webinars â possible topics
ïŹ
How Building Your Own Group on LinkedIn Can
Accelerate Your Success
ïŹ
Lessons of #30dlb â What's Worked, What Hasn't (or
hasn't yet) - crowdsourced from the Group
13. Admin Stuff
Image credit
Illustration of Granovetterâs strength of weak ties concept: Image by Sadi Carnot, public
domain, via Wikimedia Commons
http://sociology.stanford.edu/people/mgranovetter/documents/granstrengthweakties.p
df
Notes:
Dunbar's number: This was based on observation non-human primate behaviour, then
supplemented by some complex calculations of how people related to one another in
neolithic villages. http://en.wikipedia.org/wiki/Dunbar's_number
Granovetter's Strength of Weak Ties
http://sociology.stanford.edu/people/mgranovetter/documents/granstrengthweakties.pdf
Webinar recording
Video version to be uploaded to YouTube. Audio version also to be available. Watch on the
forum for access details
See/download this slide deck at my Slideshare page http://slideshare.net/des