Some LinkedIn basics. First weekly webinar for the first 30 Day Linking Blitz #30dlb . For more information go to http://deswalsh.com/30-day-linking-blitz/

1. 30 Day Linking Blitz
Week 1 Webinar
LinkedIn Engagement: Reviewing the Basics
Des Walsh
Business Coach, Social Media Strategist, LinkedIn Specialist
LinkedIn profile: http://linkedin.com/in/deswalsh
Social web links: http://xeeme.com/deswalsh
Copyright © Des Walsh & The Webarts Company Pty Ltd 2012

2. Disclaimer
This presentation is for information only, should
not be taken as representing the official views of
LinkedIn and should not be construed as
constituting business or financial advice.
Logos are copyright of the respective companies.

3. 7 Point Success Plan
1. 100% profile: - personal & company
2. Build your network strategically
3. Get testimonials & endorsements
4. Groups
5. Answers, Polls, Today, Signal
6. Status update - daily
7. Profile update - frequent

4. Professional Profile

5. 100% Profile Complete
7 Profile Basics
1. Professional Headline
2. Professional photo
3. Summary
4. Specialties
5. Customise web links
6. Twitter link
7. Customise profile link

6. Networks

7. Build your network
My rules (make your own to suit you)

it's not about friends, it's business

build a network, not a collection

you don't have to invite everyone

you don't have to accept every invitation

be personal (no boilerplate invitations)

8. Inviting to connect
Remind
Flatter
Intrigue
A quality connection deserves better
than a boring boilerplate invitation

9. Options with Invitations to Connect

10. Testimonials (“Recommendations”)

easier to get when you give first

ask (nicely) for the kind of recommendation you
want

wait till they know you before you ask!

11. Endorsements

12. Company Page

14. Answers

15. Groups

16. Updates

17. LinkedIn Today

18. Coming Attractions!
Future webinars – possible topics

Advanced Networking on LinkedIn
- including exciting concepts such as Dunbar's Number and
Granovetter's Law of Weak Ties

How Building Your Own Group on LinkedIn Can
Accelerate Your Success

Lessons of #30dlb – What's Worked, What Hasn't (or
hasn't yet) - crowdsourced from the Group

19. Admin Stuff
Image credit
Refresh Logo Concept, Patrick Haney, Flickr, CC BY-ND 2.0
http://www.flickr.com/photos/splat/105050162/in/faves-coachdes/
Webinar recording
Video version to be uploaded to YouTube
Audio version also to be available
Watch on the forum for access details
See/download this slide deck at my Slideshare page
http://slideshare.net/des

20. Des Walsh
Business Coach, Social Media Strategist, LinkedIn Specialist
Web: http://deswalsh.com
LinkedIn: http://linkedin.com/in/deswalsh
Twitter: http://twitter.com/deswalsh
LinkedIn Coaching and Consulting
http://deswalsh.com/linkedin