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Mobile Content is
Social
Michael Sharon
Facebook
fb.me/michaelsharon
Touch
Tom Watson
Facebook
fb.me/twatson
Speed
Mobile Content Is Social
Justin Shaffer
Hot Potato
hotpotato.com/shafferj
Cheating
Mobile Content is
Social
Is it?
Photo by Sara Flemming
http://www.flickr.com/photos/
31041220@N06/4224587709/
http://www.flickr.com/photos/cocoarmani/
2059353149/
Report 90% of
waking hours spent
staring at glowing
rectangles
               - The Onion
"From the moment they wake up
 in the morning, to the moment
they lose consciousness at night,
 Americans are in near-constant
    visual contact with bright,
       pulsating rectangles"

                            - The Onion
What does it mean
  to be social?
Let’s be frank.
You want people to
  see your stuff.
Make it happen fast
What’s the best way
 to facilitate this?
Friends
Notifications
  Sharing
Serendipity
 Discovery
  Control
   Intent
 Feedback
Friends
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Notifications
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Sharing
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Serendipity
Mobile Content Is Social
Mobile Content Is Social
Discovery
Mobile Content Is Social
Mobile Content Is Social
Control
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Intent
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Feedback
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Questions?
Thanks!

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Mobile Content Is Social

Hinweis der Redaktion

  1. What is the biggest contributor to making content more social?
  2. Touch screens! Aka iPad
  3. What is the biggest contributor to making content more social?
  4. Hardware - Apple story -> Slow Software - Amazing devices, direct access to photo library, quicker to cloud Perception - Release to refresh, perception
  5. Release to refresh
  6. What is the biggest contributor to making content more social?
  7. Availability of APIs, development techniques for making this possible, Caching
  8. Phonebook, connect, friends page tweaks on m.facebook.com, games
  9. Impact of friend page changes.
  10. Phonebook integrations
  11. Syncing between devices, getting your friends into the address book
  12. Phonecall picture showing up
  13. Facebook Connect integrations, and other games!
  14. Active notifications, Talk about Blackberry
  15. Passive notifications
  16. Photos (and tagging, Facebook), videos (Hot Potato), viral feedback loop, constant creation device
  17. Photos
  18. Videos
  19. Location and interests, nearby friends, Timing
  20. Location - Gowalla and Foursquare
  21. News feed, See just what my friends are doing from Hot Potato
  22. Configurable friends list, see what you want from who
  23. Feeling comfortable about who you’re sharing this stuff with, SMS undo, Examples (Hot Potato, Gowalla, Foursquare)
  24. Posting what to where to whom
  25. Quora example, think about what you want users to be doing Gmail, - floating thing (users want to be able to respond at certain stages, provide them with the means of doing that, wherever they are)
  26. Encouraging positive feedback
  27. Encouraging positive feedback
  28. Encouraging positive feedback
  29. Positive vibe, you want to share more, when you do it Like, Leader boards, game mechanics
  30. Game mechanics, Foursquare badges