De verandering van het gebruik van social media is snel en radicaal. De mobiele revolutie is in een stroomversnelling gekomen. Vooral voor social media is het mobile first. Het biedt enorme kansen voor merken om de consument overal en altijd te bereiken. Wat dit betekent voor merken wordt toegelicht in deze prersentatie.

2. SOCIAL ADVERTISING & MOBILE
VAN BUREAUBLAD NAAR BROEKZAK

4. INCREASE IN TIME
SPENT
MORE INFLUENCE IN
CUSTOMER JOURNEY
EXPERIENCE DETERMINES
OUTCOME

5. 6.8 million unique monthly
mobile Facebook users in the
Netherlands
90%
2hrs
40mins
spent on
average

6. From search…
…to discovery

7. 65% of people access their mobile
whilst shopping
50% of people access their mobile
whilst watching TV

8. MOBILE FIRST MOBILE ONLY
THE CHANGING SOCIAL PLATFORM LANDSCAPE
>2010 2012 - 2014 2015<
MOBILE
SUPPORTED

9. From 1/8th of revenues being
mobile in 2012…
…to 80% in 2015!

10. Yet brands are slow to catch up…

11. Only 4 out of 10 brands have a
mobile strategy…
…and only 61% have a mobile
ready website

12. 49% of people would buy more on
mobile if it was easier
Yet only 24% are currently happy
with the mobile experience from
brands

14. THINK MOBILE FIRST, NOT MOBILE
SUPPORTED

15. THINK VIDEO & MOVING IMAGES
CINEMAGRAPHS STOP MOTION

16. THINK SILENT MOVIE
THUMB
STOPPING
CONTENT

17. THINK USER EXPERIENCE

18. THINK USER EXPERIENCE

19. THINK PLATFORM NATIVE
VERTICAL VIDEO NATIVE VIDEO

20. THINK PLATFORM NATIVE
SPONSORED FILTER CAROUSEL AD

21. THINK CROSS DEVICE TRACKING

22. 1.CONSUMER
2.PLATFORMS
3.BRANDS

24. Daan Jansonius
Advertising Director
Isobar | Social Embassy
Marc Koopmanschap
Sr Social Advertising Specialist
Isobar | Social Embassy

25. Sources
Slide 5 – Facebook, internal data (market snapshot NL Q1 2016)
Slide 7 – Facebook IQ – “From One Screen to Five”
Slide 9 - http://adage.com/article/digital/facebook-q4-2016-earnings/302378/
Slide 11 - http://www.marketingonline.nl/nieuws/merken-zijn-niet-klaar-voor-de-mobiele-consument
Slide 12 - http://www.emerce.nl/wire/674100