Jason Miles, author of “Instagram Power”, shares How to Develop a Visual Content Marketing strategy for brands to deepen engagement with their customers and reach new ones. View this ReadyPulse webinar to learn how to utilize each social network, and what you will gain from leveraging the power of user generated content in your marketing. Watch Presentation: http://vimeo.com/100519811 Download Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-How-To-Develop-a-Visual-Content-Marketing-Strategy-Transcript.docx

1. Pictures Worth 1,000
Words
Developing a visual content marketing strategy

2. CEO at Liberty Jane Clothing.
Bestselling author of Instagram
Power, Pinterest
Power, and Youtube
Marketing Power
About Me

3. www.pixiefaire.com
See Our Work On…

4. Our Stats…
41,000
Subscribers
13,000
Subscribers
35,000
Fans
10,500
Subscribers
5,600
Subscribers
52,223 orders in the last 90 days
12,765 customers in the last 90 days
Over 30,000 patterns downloaded in May

5. Photos on Facebook receive 53% more likes than the
average post
(Hubspot)

6. Pinterest is now the 4th
highest source of online
traffic after organic search, direct typing of a URL,
and Facebook.
(Shareaholic)

7. 26% of 18-29 year olds use Snapchat
(Pew)

8. Opportunities On Instagam

9. 200 Million Monthly Active Users
(Instagram blog)

10. 71% of Interbrand’s top 100 brands are on Instagram
(Simply Measured)

11. 1/3rd
have more than 10,000 Instagram followers,
19% have more than 100,000
(Simply Measured)

12. 83% of Instagram posts include at least one hashtag
(Simply Measured)

13. 28% of U.S. Internet users between 18-
29 use Instagram
(Pew)

14. On April 3rd 2012 Instagram for Android was
released and downloaded more than 1
million times in the first day
*That same month is it was purchased by Facebook for
roughly 1 Billion in Cash & Stock

15. Instagram Strategies

16. 1. Establish your corporate profile
2. Share quality images regularly
3. Choose a few tactics to test
4. Invite your existing fans & followers to follow
you on Instagram
5. Integrate it into your social sharing buttons &
invitations.
6. Add images to Instagram 1st – then share
them to your FB Fanpage.
7. ID, score & then engage with UGC
8. Integrate it into your site/sales process
Basic Blueprint…

17. Instagram has two
types of content…
1. Images
2. Videos

18. 1. App (Iphone & Android)
2. Web-version
Instagram has two
viewing methods…

19. #8 – Profile Name
#9 – Account
Description
#7 – Profile Picture
#10 – Account URL
#1 - Product Name
#2 – Brand/Logo
#3 – Product Image
#4 – On-Image Description
#5 – Comments &
Responses To Comments
#6 – The Post
Description & Hashtags
Ten Selling Elements
Of An Instagram Image

20. Attention
Interest
Desire
Action
How The AIDA Model Can
Be Adapted To Instagram

21. The AIDA Model
On Instagram
Attention
Interest
Desire
Action

22. The AIDA Model
On Instagram
Note The Engagement
Note The URLs

23. Classic…Serial Method Too

24. You don’t have the luxury of using a clickable URL
to drive traffic to product pages on the web.
Primary Challenges
On Instagram

25. Discount/Coupon codes
Hashtags
Simple CTA language
(non-clickable) URLS
800 numbers
Instead Consider

26. User Generated Content (UGC) is marketing gold!
Work to…
1. Identify it via hashtags or submission tools
2. Score it to find key influencers
3. Use it (with permission) on your website/social sites
4. Integrate it with your sales process
How To Leverage UGC
Our tool of choice is ReadyPulse

27. How We’re Leveraging
UGC
Step One: A UGC Slider On Our Homepage
(June 2014)

28. How We’re Leveraging
UGC
39,000 Views
6,910 Content Clicks

29. How We’re Leveraging
UGC
Step Two: Our Inspiration Page
(July 2014)

30. How We’re Leveraging
UGC
11,258 Views
6,918 Content Clicks

31. How We’re Leveraging
UGC
Step Three: Product Integration – Hover Over

32. How We’re Leveraging
UGC
Step Four: Product Integration – Buy Now Buttons

33. Our Next Steps…
A Brand Ambassador Program

34. Obvious Wins
The community engagement around these pages has been
very solid – people enjoy participating
Adding UCG is social proof and provides real
credibility at both the site and product levels
Our fans and followers feel honored & “rewarded”
when their content is used
The 3rd
party endorsement baked into the UGC adds a
testimonial flavor – I call it a “visual testimonial”

35. The Visual Testimonial

36. Things We’re Watching
What’s the long-term ecommerce value
we’ll derive from this functionality?
Is there any potential downside
we haven’t considered?

37. Examples
www.tartcollections.com

38. Examples
www.smithoptics.com

39. Examples
www.coolasuncare.com

40. Follow me on
Instagram & Twitter…
@mrjasonmiles
Q&A & Thanks!

41. Available in stores
Nationwide
Instagram Power

42. Thank you for watching ReadyPulse’s
webinar: How to Develop a Visual
Content Marketing Strategy!
readypulse.com
contact@readypulse.com
@readypulse
@mrjasonmiles