Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information

9. Non-Local Search Results PAID ORGANIC PAID

10. Local Query Search Results LOCAL ORGANIC PAID LOCAL

11. ORGANIC PAID LOCAL PAID

15. Google.com/places Google: Hotpot: Personalized recommendations engine integrated into Google Maps for Mobile, Google Places and web-based local search.

17. Google.com/places

18. Do you own your Place Page?

19. Creating Your Google Place: Google.com/places Address Web Info Descript. Category Service/ destination Show Address? Hours

22. Groupon

23. foursquare

26. Mobile Website Example

27. Measure Your Performance! Performance Funnel for Leads, visitors and Costs. Phone Calls and Leads from Web Forms in one location 30-day rolling view of website visits from Search Ads.

28. Organic Traffic Reporting Top Keywords and URL’s. Organic traffic stats at a glance! Traffic source Chart – easy to read and use.

29. Paid Search Reporting Select your Paid Traffic Source. 30-day view of Paid Traffic Clicks/Visits Paid Traffic Stats.

30. Track Your Leads Measurable Post Click ROI via Phone Call Tracking View Phone Call Leads and Email Leads from Web Forms Leads come from All Online and Offline Sources.

31. Connect With Your Leads In Social Networks Listen to each call with ease. Reverse White Pages look up on all phone call leads. See the source of each call (including Social Networks)