7 deadly game insights: Webinar slides July 2015

•

1 gefällt mir•440 views

Discover 7 deadly game & player insights to make games profitable & keep players happy. Mark Robinson, CEO of game analytics platform deltaDNA, reveals unique insights generated from the 1000s of games on the platform.

Daten & Analysen

©deltaDNA Ltd.
Today’s speaker
Mark Robinson
CEO & co-founder
deltaDNA
@delta_DNA
/company/deltaDNA
/deltaDNA

©deltaDNA Ltd. 3
Threshold of game engagement

©deltaDNA Ltd.
Key player behaviors
4
NOT ALL PLAYERS
ARE THE SAME

©deltaDNA Ltd.
Behind the insights
deltaDNA is powered by HP
Vertica
5x-1000x faster
10x-30x more data stored
Infinitely scalable
Open architecture

©deltaDNA Ltd.
…what you need to know
7 Deadly Game Insights

©deltaDNA Ltd.
Players who pay later, pay more
Premium daily rewards
Slow content/DLC locking
Good game mechanics are:

©deltaDNA Ltd.
Just converting players to spenders is not enough
Need to plan past the first
transaction
- build for an IAP ‘loop’

©deltaDNA Ltd.
Social conversion is hard, but later is better
Push social as a way to secure progress /
move
between platforms
Reward for connecting, delay invite push till
later

©deltaDNA Ltd.
Night-time players come back
Concentrate live events
and time-based rewards for
the evenings

©deltaDNA Ltd.
Night-time players pay
Aggressive offers in
the evenings
18% increase

©deltaDNA Ltd.
The day of the week impacts retention
Plan User Acquisition for
when engaged players are
most likely to play

©deltaDNA Ltd.
PC users convert best to payers
Cross-platform is the
future, in Unity or others
it is easy to release
across multiple platforms
Even for obvious mobile
games we see strong
conversion numbers on
PC

©deltaDNA Ltd.
Treat your players like people not ATMs
You have novices and experts in your game.
Treat them differently
Make decisions from data – reduce guesswork
Know your players and you will create successful
games
7 deadly insights: Summary

©deltaDNA Ltd.
www.deltadna.com
Thank You
Mark.Robinson@deltaDNA.com

Empfohlen

Double Game Revenue & Engagement:10 Killer InsightsdeltaDNA

Mark Robinson 'Why Players Are Leaving Your Game' Delta DNAPocket Gamer Biz

GDC 2017 - What the best games know that the rest don’tLauren Cormack

UK GIAF Summer 2015 - From data science to data impact Lauren Cormack

10 post launch CRM strategies you need to know to maximize revenuesdeltaDNA

GDC - Top soft launch strategies for awesome metricsLauren Cormack

iGaming webinar - Real time player management lessons from social casinoLauren Cormack

Game Connection Paris 2016 - Making games pay: data secrets for game monetiza...Lauren Cormack

Empfohlen

Double Game Revenue & Engagement:10 Killer InsightsdeltaDNA

Mark Robinson 'Why Players Are Leaving Your Game' Delta DNAPocket Gamer Biz

GDC 2017 - What the best games know that the rest don’tLauren Cormack

UK GIAF Summer 2015 - From data science to data impact Lauren Cormack

10 post launch CRM strategies you need to know to maximize revenuesdeltaDNA

GDC - Top soft launch strategies for awesome metricsLauren Cormack

iGaming webinar - Real time player management lessons from social casinoLauren Cormack

Game Connection Paris 2016 - Making games pay: data secrets for game monetiza...Lauren Cormack

Achieving better engagement and LTVs by combining gamification and real-time ...deltaDNA

What the best games know that the rest don't - Isaac Roseboom, deltaDNALauren Cormack

GIAF USA Fall 2015 - Lean analytics Lauren Cormack

GIAF USA Spring 2015 - Demystifying dataLauren Cormack

Understanding and improving games through machine learning - Natasha LatyshevaLauren Cormack

GIAF USA: Summer 2015deltaDNA

GIAF London Fall 2017 - Important trends in ad strategies and how to benefit ...deltaDNA

Important trends in ad strategies and how to benefit from themdeltaDNA

Deltadna achieving better engagement and LTV by combining gamification and ...deltaDNA

GIAF UK: Spring 2015 deltaDNA

How to Make your Gaming App a SuccessdeltaDNA

UK GIAF: Winter 2015deltaDNA

UK GIAF: Summer 2015deltaDNA

GIAF USA Winter 2015deltaDNA

CURRICULUM VITAE MR MOTHIBEDIoratile mothibedi

Whitepaper-ManagingBackplaneSplitModeAnish K

Webinar Series - Customer Facing Devices: Putting the Pieces TogetherMoki

How UX Affects SEOMisty Faucheux - Open Networker

Your devices are deployed slideshareMoki

CURRICULUM VITAEoratile mothibedi

PCIeSSDAnish K

10 λόγοι για να επισκεφτείτε την αλμωπία!arva1973

Weitere ähnliche Inhalte

Was ist angesagt?

Achieving better engagement and LTVs by combining gamification and real-time ...deltaDNA

What the best games know that the rest don't - Isaac Roseboom, deltaDNALauren Cormack

GIAF USA Fall 2015 - Lean analytics Lauren Cormack

GIAF USA Spring 2015 - Demystifying dataLauren Cormack

Understanding and improving games through machine learning - Natasha LatyshevaLauren Cormack

GIAF USA: Summer 2015deltaDNA

GIAF London Fall 2017 - Important trends in ad strategies and how to benefit ...deltaDNA

Important trends in ad strategies and how to benefit from themdeltaDNA

Deltadna achieving better engagement and LTV by combining gamification and ...deltaDNA

GIAF UK: Spring 2015 deltaDNA

Was ist angesagt? (10)

Achieving better engagement and LTVs by combining gamification and real-time ...

What the best games know that the rest don't - Isaac Roseboom, deltaDNA

GIAF USA Fall 2015 - Lean analytics

GIAF USA Spring 2015 - Demystifying data

Understanding and improving games through machine learning - Natasha Latysheva

GIAF USA: Summer 2015

GIAF London Fall 2017 - Important trends in ad strategies and how to benefit ...

Important trends in ad strategies and how to benefit from them

Deltadna achieving better engagement and LTV by combining gamification and ...

GIAF UK: Spring 2015

Andere mochten auch

How to Make your Gaming App a SuccessdeltaDNA

UK GIAF: Winter 2015deltaDNA

UK GIAF: Summer 2015deltaDNA

GIAF USA Winter 2015deltaDNA

CURRICULUM VITAE MR MOTHIBEDIoratile mothibedi

Whitepaper-ManagingBackplaneSplitModeAnish K

Webinar Series - Customer Facing Devices: Putting the Pieces TogetherMoki

How UX Affects SEOMisty Faucheux - Open Networker

Your devices are deployed slideshareMoki

CURRICULUM VITAEoratile mothibedi

PCIeSSDAnish K

10 λόγοι για να επισκεφτείτε την αλμωπία!arva1973

13UnivofMNRachel Farr

Cora Benzie – PORTFOLIOCora Benzie

oer power point presentationBeffie Williams

How to turn your tablet into a customer facing device moki slideshareMoki

Automationkarishma patidar

Presentation B-Com Event Technologies for associations and non-profit organiz...B-Com Event Technologies

Lessons Learned: The Impact of Fast Data for PersonalizationVoltDB

Andere mochten auch (19)

How to Make your Gaming App a Success

UK GIAF: Winter 2015

UK GIAF: Summer 2015

GIAF USA Winter 2015

CURRICULUM VITAE MR MOTHIBEDI

Whitepaper-ManagingBackplaneSplitMode

Webinar Series - Customer Facing Devices: Putting the Pieces Together

How UX Affects SEO

Your devices are deployed slideshare

CURRICULUM VITAE

PCIeSSD

10 λόγοι για να επισκεφτείτε την αλμωπία!

13UnivofMN

Cora Benzie – PORTFOLIO

oer power point presentation

How to turn your tablet into a customer facing device moki slideshare

Automation

Presentation B-Com Event Technologies for associations and non-profit organiz...

Lessons Learned: The Impact of Fast Data for Personalization

Ähnlich wie 7 deadly game insights: Webinar slides July 2015

Fast Online Access to Massive Offline Data - SECR 2016Felix GV

Быстрый онлайн-доступ к огромному количеству оффлайн-данных в LinkedInCEE-SEC(R)

Blockchain EssentialsCodeOps Technologies LLP

Why Hadoop is important to Syncsorthuguk

DataStax 6 and BeyondDavid Jones-Gilardi

OpenStack Days KrakowVeronika Smidova

Are your ready for in memory applications?G2MCommunications

How AI and ML are driving Memory Architecture changesDanny Sabour

The Future is Operations: Why Mobile Games Need BackendsJames Gwertzman

Orleans gdc2019Crystin Cox

How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)Willis Wee

Idle Clicker Games Presentation (Casual Connect USA 2017)David Piao Chiu

Unitrends-OutrageousLoyalty-CPATSIOS-linkedinCharles W. Patsios

Games CDNericlevis012

Hadoop Performance at LinkedInAllen Wittenauer

Ogdc 2013 the importance of in game eventSon Aris

OGDC2013_The importance of In-game event_Mr Tetsuya Moriogdc

Hosting AAA Multiplayer Experiences with MultiplayUnity Technologies

Persistent Memory Productization driven by AI & MLDanny Sabour

SECURE CLOUD STORAGE FOR REMOTE MOBILE DATA COLLECTION, Federico Mancini, UiBThe Research Council of Norway, IKTPLUSS

Ähnlich wie 7 deadly game insights: Webinar slides July 2015 (20)

Fast Online Access to Massive Offline Data - SECR 2016

Быстрый онлайн-доступ к огромному количеству оффлайн-данных в LinkedIn

Blockchain Essentials

Why Hadoop is important to Syncsort

DataStax 6 and Beyond

OpenStack Days Krakow

Are your ready for in memory applications?

How AI and ML are driving Memory Architecture changes

The Future is Operations: Why Mobile Games Need Backends

Orleans gdc2019

How a Japanese Mobile RPG Made it Big Outside Japan (DeNA)

Idle Clicker Games Presentation (Casual Connect USA 2017)

Unitrends-OutrageousLoyalty-CPATSIOS-linkedin

Games CDN

Hadoop Performance at LinkedIn

Ogdc 2013 the importance of in game event

OGDC2013_The importance of In-game event_Mr Tetsuya Mori

Hosting AAA Multiplayer Experiences with Multiplay

Persistent Memory Productization driven by AI & ML

SECURE CLOUD STORAGE FOR REMOTE MOBILE DATA COLLECTION, Federico Mancini, UiB

Mehr von deltaDNA

How to make profitable games in 2019deltaDNA

Analytics: going from crushing candy to delivering dinnersdeltaDNA

80% data 20% luck - How to make profitable games in 2019deltaDNA

How to make globally successful kids’ gamesdeltaDNA

Freeblade - A retrospectivedeltaDNA

Analytics - How and why you are making a mess of it and ruining your analysts...deltaDNA

UK GIAF Fall 2017 – Video Advertising Strategy For F2P Mobile GamingdeltaDNA

Video advertising strategy in F2P mobile gamingdeltaDNA

GIAF London Fall 2017 - Video advertising strategy for f2 p mobile gamingdeltaDNA

Mehr von deltaDNA (9)

How to make profitable games in 2019

Analytics: going from crushing candy to delivering dinners

80% data 20% luck - How to make profitable games in 2019

How to make globally successful kids’ games

Freeblade - A retrospective

Analytics - How and why you are making a mess of it and ruining your analysts...

UK GIAF Fall 2017 – Video Advertising Strategy For F2P Mobile Gaming

Video advertising strategy in F2P mobile gaming

GIAF London Fall 2017 - Video advertising strategy for f2 p mobile gaming

Kürzlich hochgeladen

why-transparency-and-traceability-are-essential-for-sustainable-supply-chains...Jack Cole

NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...Amil Baba Dawood bangali

Decoding Movie Sentiments: Analyzing Reviews with Data Analysis modelBoston Institute of Analytics

FAIR, FAIRsharing, FAIR Cookbook and ELIXIR - Sansone SA - Boston 2024Susanna-Assunta Sansone

English-8-Q4-W3-Synthesizing-Essential-Information-From-Various-Sources-1.pdfblazblazml

Decoding Patterns: Customer Churn Prediction Data Analysis ProjectBoston Institute of Analytics

Student Profile Sample report on improving academic performance by uniting gr...Seán Kennedy

Data Analysis Project: Stroke PredictionBoston Institute of Analytics

Bank Loan Approval Analysis: A Comprehensive Data Analysis ProjectBoston Institute of Analytics

Data Factory in Microsoft Fabric (MsBIP #82)Cathrine Wilhelmsen

Principles and Practices of Data VisualizationKianJazayeri1

Insurance Churn Prediction Data Analysis ProjectBoston Institute of Analytics

Real-Time AI Streaming - AI Max PrincetonTimothy Spann

Student profile product demonstration on grades, ability, well-being and mind...Seán Kennedy

Decoding the Heart: Student Presentation on Heart Attack Prediction with Data...Boston Institute of Analytics

What To Do For World Nature Conservation Day by Slidesgo.pptxSimranPal17

Networking Case Study prepared by teacher.pptxHimangsuNath

Digital Marketing Plan, how digital marketing worksdeepakthakur548787

modul pembelajaran robotic Workshop _ by Slidesgo.pptxaleedritatuxx

SMOTE and K-Fold Cross Validation-Presentation.pptxHaritikaChhatwal1

Kürzlich hochgeladen (20)

why-transparency-and-traceability-are-essential-for-sustainable-supply-chains...

NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...

Decoding Movie Sentiments: Analyzing Reviews with Data Analysis model

FAIR, FAIRsharing, FAIR Cookbook and ELIXIR - Sansone SA - Boston 2024

English-8-Q4-W3-Synthesizing-Essential-Information-From-Various-Sources-1.pdf

Decoding Patterns: Customer Churn Prediction Data Analysis Project

Student Profile Sample report on improving academic performance by uniting gr...

Data Analysis Project: Stroke Prediction

Bank Loan Approval Analysis: A Comprehensive Data Analysis Project

Data Factory in Microsoft Fabric (MsBIP #82)

Principles and Practices of Data Visualization

Insurance Churn Prediction Data Analysis Project

Real-Time AI Streaming - AI Max Princeton

Student profile product demonstration on grades, ability, well-being and mind...

Decoding the Heart: Student Presentation on Heart Attack Prediction with Data...

What To Do For World Nature Conservation Day by Slidesgo.pptx

Networking Case Study prepared by teacher.pptx

Digital Marketing Plan, how digital marketing works

modul pembelajaran robotic Workshop _ by Slidesgo.pptx

SMOTE and K-Fold Cross Validation-Presentation.pptx

7 deadly game insights: Webinar slides July 2015

6. ©deltaDNA Ltd. Behind the insights deltaDNA is powered by HP Vertica 5x-1000x faster 10x-30x more data stored Infinitely scalable Open architecture

9. ©deltaDNA Ltd. Players who pay later, pay more Premium daily rewards Slow content/DLC locking Good game mechanics are:

10. ©deltaDNA Ltd. Just converting players to spenders is not enough Need to plan past the first transaction - build for an IAP ‘loop’

11. ©deltaDNA Ltd. Social conversion is hard, but later is better Push social as a way to secure progress / move between platforms Reward for connecting, delay invite push till later

14. ©deltaDNA Ltd. The day of the week impacts retention Plan User Acquisition for when engaged players are most likely to play

15. ©deltaDNA Ltd. PC users convert best to payers Cross-platform is the future, in Unity or others it is easy to release across multiple platforms Even for obvious mobile games we see strong conversion numbers on PC

16. ©deltaDNA Ltd. Treat your players like people not ATMs You have novices and experts in your game. Treat them differently Make decisions from data – reduce guesswork Know your players and you will create successful games 7 deadly insights: Summary