NCVPS Small Business

1. Classification of Products/ Services

2. Goods used by consumers for personal, family, or household purposes. Examples: shampoo, notebook paper, picture frame, etc. Consumer Products

3. Activities purchased by a consumer for personal or family purposes. Examples: haircut, carwash Consumer Services

5. Shopping goods - Products that usually require a great deal of time and effort for the purchase decision. Consumers search and compare similar products prior to purchase. Clothing items and hardware or appliances are often considered shopping goods . Classifications of Consumer Products/Services

6. Specialty goods - Sought by a consumer who desires a specific brand or product. The consumer will not accept a substitute. The consumer may have saved money for long period of time before purchasing or may have to borrow money to purchase. Examples: Rolex watch, house, boat. Classifications of Consumer Products/Services

7. Pure services : Activities performed that do not include a tangible product. Non-good services - Personal/professional service for a fee. Example: tax preparation. Owned-good services - Activities that alter, improve, or repair products already owned. Example: dry cleaning, appliance repair service. Rented-good services - Provide a product to use for a brief period for a fee. Example: carpet cleaners, movie rental. Classifications of Consumer Products/Services

8. Product related services - Activities offered with or to compliment a product. Examples: warranties, alterations. Classifications of Consumer Products/Services

9. Industrial goods - Goods purchased by a business to produce other goods or to resell to consumers. Examples: assembly line machinery, rubber Industrial products/services

10. Industrial services - Activities used by a business to insure proper operation, or contracted by a business to perform a task. Examples: Copier or cleaning services for a business Industrial products/services

11. Installation and accessory equipment - Part of the production process used to make products. Examples: assembly line machinery, industrial sewing machines Raw materials, components, fabricated parts - Consumed to produce a product or become part of the final product. Examples: wood for paper, wheat for bread Classifications of Industrial Products/Services

12. Industrial supplies - Support or facilitate the use of industrial goods of the operation of the business. Examples: computers, cash registers, Maintenance and repair - Cleaning, repairing, painting, or decorating that is performed for or by a business. Example : janitorial services Classifications of Consumer Products/Services

13. Business advisory - Management consulting, legal, engineering, or accounting performed for or by a business. Classifications of Consumer Products/Services

18. Elements of the product mix Product consistency The relationship of a business’s product line offerings in terms of use, price range, target market, and methods of distribution and production.