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Football Money League
Deloitte Sports Business Group
January 2021
We estimate that those clubs in this year’s
Money League will have missed out on over
€2 billion of revenue across the 2019/20 and
2020/21 seasons. This is primarily driven by
matchday revenue, due to the absence of
fans, but also rebates to broadcasters and
some commercial impacts as well as the lost
potential to continue their previous growth
trajectory over the period.
Deloitte Football Money League 2021 | Top 20 clubs
1 FC Barcelona
The club continues to capitalise on the
strength of its global brand with a new
digital and commercial strategy which
included the launch of a new streaming
platform, Barça TV+, in June 2020
aimed at improving fan engagement as
well as commercial revenue.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
620 648
690
2 3 2
841
1
715
1
47%
€340.2m
(£298.4m)
18%
€126.4m
(£110.9m)
35%
€248.5m
(£217.8m)
1
1
3
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Revenue 2016-2020 (€m) Revenue profile 2020 (€m)
2020 Revenue
€715.1m
(£627.1m)
2019 Revenue
€840.8m
(£741.1m)
(15%)
Women’s football
Yes No
Average league
attendance*
72,400
On-pitch performance
League: 2nd
UCL: Q/F
Player transfer
income
€167m
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
Total social media followers 2020 (m)
Note: Figures in brackets show top 20 ranking per
social media account.
92.5 (2)
35 (2)
10.7 (1)
Total
248m
6.6 (1)
0 20 40 80 100 120
103.2 (2)
Deloitte Football Money League 2021 | Top 20 clubs
2 Real Madrid
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
620
675
751
52%
€359.6m
(£315.4m)
16%
€108.2m
(£94.9m)
32%
€224m
(£196.4m)
3 2 1
757
2
692
2
2
3
2
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
66,984
On-pitch performance
League: 1st
UCL: Round of 16
Player transfer
income
€152.6m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
Note: Figures in brackets show top 20 ranking per
social media account.
94.5 (1)
35.7 (1)
6.2 (2)
Total
251.5m
4.2 (2)
0 20 40 80 100 120
110.9 (1)
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
Impressively, commercial revenue increased
by €28.1m (8%) to €382.7m, influenced by
the extension of the club’s partnership with
adidas to 2028, and increased success in
merchandising operations.
2020 Revenue
€691.8m
(£606.7m)
2019 Revenue
€757.3m
(£667.5m)
(9%)
Deloitte Football Money League 2021 | Top 20 clubs
3 Bayern Munich
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
592 588
629
4 4 4
660
4
634
3
57%
€360.5m
(£316.2m)
11%
€70.3m
(£61.6m)
32%
€203.3m
(£178.3m)
8
6
1
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
75,000
On-pitch performance
League: 1st
UCL: Winner
Player transfer
income
€63.9m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€634.1m
(£556.1m)
2019 Revenue
€660.1m
(£581.8m)
(4%)
Note: Figures in brackets show top 20 ranking per
social media account.
51.4 (4)
24.8 (7)
5.2 (11)
Total
1.9 (10)
3.8 (4)
0 20 40 60 80
87.1m
100
The delayed end to the 2019/20 season
will result in a proportion of broadcast and
commercial revenue from Bayern’s success
in the Champions League being recognised
in the next edition of the Money League.
Deloitte Football Money League 2021 | Top 20 clubs
4 Manchester United
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
689 676 666
1 1 3
712
3
580
4
55%
€321.7m
(£282.1m)
17%
€98.8m
(£86.7m)
28%
€159.9m
(£140.2m)
4
10
4
Annual revenue DFML position Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
73,956
On-pitch performance
League: 3rd
UEL: Semi-
Final
Player transfer
income
€80.3m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€580.4m
(£509m)
2019 Revenue
€711.5m
(£627.1m)
(19%)
Note: Figures in brackets show top 20 ranking per
social media account.
The Red Devils remain the highest
commercial revenue generating
Premier League club, totalling
£282.1m, and the fourth highest in
the Money League.
73.4 (3)
38.5 (4)
24.1 (3)
Total
140.8m
3.6 (4)
1.2 (12)
0 20 40 60 80 100
Deloitte Football Money League 2021 | Top 20 clubs
5 Liverpool
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
500 404 424
514
9 9 7
605
7
559
5
43%
€243.4m
(£213.5m)
15%
€82.7m
(£72.5m)
42%
€232.5m
(£203.9m)
7
2
7
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
52,871
On-pitch performance
League: 1st
UCL: Round of 16
Player transfer
income
n/a
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€558.6m
(£489.9m)
2019 Revenue
€604.7m
(£533m)
(8%)
Note: Figures in brackets show top 20 ranking per
social media account.
37.1 (10)
29.4 (6)
16.2 (5)
Total
5.4 (3)
3.6 (5)
0 20 40 60 80
91.7m
100
On the pitch, the club decisively ended its
30-year wait for a league title, combined
with success in the UEFA Super Cup
and FIFA Club World Cup and continued
participation in the Champions League.
Deloitte Football Money League 2021 | Top 20 clubs
6 Manchester City
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
525 528
568
5 5 5
611
6
549
6
52%
€284.6m
(£249.6m)
9%
€47.6m
(£41.7m)
39%
€217m
(£190.3m)
12
4
6
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
54,269
On-pitch performance
League: 2nd
UCL: Q/F
Player transfer
income
n/a
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€549.2m
(£481.6m)
2019 Revenue
€610.6m
(£538.2m)
(11%)
Note: Figures in brackets show top 20 ranking per
social media account.
39.9 (8)
22.0 (9)
8.9 (7)
Total
2.9 (6)
2.2 (6)
0 20 40 60 80
75.9m
100
Commercial revenue growth was largely
attributable to the club’s new deal with
technical kit provider Puma, the long-term
agreement providing a step-change in
revenue from the previous deal with Nike,
as well as the commencement
of the agreement with training
kit partner, Marathonbet.
Deloitte Football Money League 2021 | Top 20 clubs
7 Paris Saint-Germain
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
0 2016 2017 2018 2019 2020
Annual revenue DFML position
500
250
521
486
542
55%
€298.6m
(£261.9m)
17%
€92.4m
(£81m)
28%
€149.6m
(£131.2m)
6 7 6
636
5
541
7
5
12
5
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
47,517
On-pitch performance
League: 1st
UCL: Runner-
up
Player transfer
income
n/a
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€540.6m
(£474.1m)
2019 Revenue
€635.9m
(£560.5m)
(15%)
Note: Figures in brackets show top 20 ranking per
social media account.
42.0 (7)
32.5 (5)
8.5 (9)
Total
2.7 (7)
3.9 (3)
0 20 40 60 80
89.6m
100
From a commercial perspective, PSG will
be looking to continue capitalising on the
strength of its growing global brand, with
the start of a successful collaboration
with Nike Jordan supplemented by a
ten-year extension to its ecommerce,
manufacturing and licensing
deal with Fanatics.
Deloitte Football Money League 2021 | Top 20 clubs
8 Chelsea
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
428
506
447
43%
€199.4m
(£174.9m)
13%
€62.1m
(£54.5m)
44%
€208.2m
(£182.5m)
8 8 8
513
470
9 8
9
5
8
Annual revenue
0 2016 2017 2018 2019 2020
DFML position Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
40,564
On-pitch performance
League: 4th
UCL: Round of 16
Player transfer
income
€217m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€469.7m
(£411.9m)
2019 Revenue
€513.1m
(£452.2m)
(9%)
Note: Figures in brackets show top 20 ranking per
social media account.
48.6 (5)
24.8 (8)
15.8 (6)
Total
2.5 (8)
1.5 (9)
0 20 40 60 80
93.2m
100
The Blues have secured telco Three as
shirt front sponsor on a three-year deal to
2022/23, reportedly on similar financial
terms to the previous partner, Yokohama
Tyres, with the club set to benefit from the
company’s technological expertise, not
least from the roll out of
5G networks.
Deloitte Football Money League 2021 | Top 20 clubs
9 Tottenham Hotspur
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
280
360
428
41%
€183m
(£160.5m)
24%
€107.7m
(£94.5m)
35%
€155m
(£135.9m)
12 11 10
521
8
446
9
3
11
10
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
61,146
On-pitch performance
League: 6th
UCL: Round of 16
Player transfer
income
€51.9m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€445.7m
(£390.9m)
2019 Revenue
€521.1m
(£459.3m)
(15%)
Note: Figures in brackets show top 20 ranking per
social media account.
19.6 (12)
9.6 (13)
5.4 (10)
Total
1.6 (11)
1.4 (10)
0 20 40 60 80
37.6m
100
Despite the impact of the pandemic,
matchday and commercial revenue grew
to £94.5m (up 16%) and £160.5m (up 20%)
respectively, demonstrating the revenue
generating potential that Tottenham has
unlocked through its new stadium.
Deloitte Football Money League 2021 | Top 20 clubs
10 Juventus
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
339
406 395
10 10 11
460
10
398
10
47%
€188.9m
(£165.7m)
11%
€42.3m
(£37.1m)
42%
€166.7m
(£146.2m)
14
9
9
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
39,777
On-pitch performance
League: 1st
UCL: Round of 16
Player transfer
income
€240.6m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€397.9m
(£349m)
2019 Revenue
€459.7m
(£405.2m)
(13%)
Note: Figures in brackets show top 20 ranking per
social media account.
43.5 (6)
45.6 (3)
8.7 (8)
Total
102.9m
3.1 (5)
2.0 (7)
0 20 40 60 80 100
Juve is focused on growing its brand both
domestically and internationally with
the continued exploration of innovative
opportunities, including fashion brand
collaborations, the J-Hotel and entering a
first-of-its-kind arrangement with
Amazon to broadcast Juventus TV
on its Amazon Prime
streaming platform.
Deloitte Football Money League 2021 | Top 20 clubs
11 Arsenal
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
0 2016 2017 2018 2019 2020
500
250
439 445
388
1,000
7 6 9 11 11
750
469 488
42%
€162.3m
(£142.3m)
23%
€89.7m
(£78.7m)
35%
€136m
(£119.3m)
6
13
12
Annual revenue DFML position Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
60,282
On-pitch performance
League: 8th
UEL: Round of 32
Player transfer
income
€76.5m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€388m
(£340.3m)
2019 Revenue
€445.2m
(£392.4m)
(13%)
Note: Figures in brackets show top 20 ranking per
social media account.
37.9 (9)
18.8 (10)
16.8 (4)
Total
2.2 (9)
0.7 (14)
0 20 40 60 80
76.4m
100
On the pitch, the Gunners won the FA
Cup for a record 14th time and will hope
winning silverware will be the first step
in improving on-pitch performance,
including a return to the Champions
League for the first time since the
2016/17 season.
Deloitte Football Money League 2021 | Top 20 clubs
12 Borussia Dortmund
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
250
0 2016 2017 2018 2019 2020
284
333 317
11 12 12
372 366
500
12 12
41%
€149.6m
(£131.2m)
13%
€46.3m
(£40.6m)
46%
€169.8m
(£148.9m)
13
8
13
Annual revenue DFML position Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
81,154
On-pitch performance
League: 2nd
UCL: Round of 16
Player transfer
income
€124.6m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€365.7m
(£320.7m)
2019 Revenue
€371.7m
(£327.6m)
(2%)
Note: Figures in brackets show top 20 ranking per
social media account.
Future revenue growth is likely to rely
on on-pitch performances – notably
in the Champions League – and
BVB’s
continued commercial drive, particularly
with a focus towards the Chinese and
other Asian markets.
15.1 (13)
12.1 (11)
3.7 (13)
Total
33m
100
0.7 (13)
1.4 (10)
0 20 40 60 80
Deloitte Football Money League 2021 | Top 20 clubs
13 Atlético de Madrid
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
229
273 304
13 13 13
368
13
332
13
25%
€82.9m
(£72.7m)
15%
€50.4m
(£44.2m)
60%
€198.5m
(£174.1m)
11
7
17
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
57,098
On-pitch performance
League: 3rd
UCL: Q/F
Player transfer
income
€231.8m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€331.8m
(£291m)
2019 Revenue
€367.6m
(£324m)
(10%)
Note: Figures in brackets show top 20 ranking
per social media account.
With the financial benefits of on-pitch
success, Atletico will be looking to
maintain its strong start to the 2020/21
season, preserving its position atop of
La Liga, whilst progressing to the latter
stages of the Champions League.
13.7 (14)
10.8 (12)
4.8 (12)
Total
0.3 (16)
2.0 (7)
0 20 40 60 80
31.6m
100
Deloitte Football Money League 2021 | Top 20 clubs
14 FC Internazionale Milano
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
179
262 281
19 15 14 14 14
365
292
34%
€98.6m
(£86.4m)
19%
€56.9m
(£49.9m)
47%
€136m
(£119.3m)
10
13
14
Annual revenue DFML position Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
65,800
On-pitch performance
League: 2nd
UEL: Runner-
up
Player transfer
income
€88.1m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€291.5m
(£255.6m)
2019 Revenue
€364.6m
(£321.3m)
(20%)
Note: Figures in brackets show top 20 ranking per
social media account.
Consistent with a growing trend across
European football, Inter chose to buy back the
merchandising rights for the majority of its
products (excluding the first team kit) from
Nike to allow the club to directly manage
its retail and licensing activities, with
the aim of delivering significant
growth in commercial revenue
in future years.
27.4 (11)
6.2 (14)
2.3 (15)
Total
0.7 (12)
0.8 (13)
0 20 40 60 80
37.4m
100
Deloitte Football Money League 2021 | Top 20 clubs
15 FC Zenit
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
0 2016 2017 2018 2019 2020
Annual revenue DFML position
17 n/a n/a
250
196 180 168 180
n/a
237
15
74%
€175m
(£153.5m)
6%
€14.8m
(£13m)
20%
€46.7m
(£40.9m)
18
20
11
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
47,700
On-pitch performance
League: 1st
UCL: Group
Player transfer
income
€58.5m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€236.5m
(£207.4m)
2019 Revenue
€180.4m
(£159m)
29%
Note: Figures in brackets show top 20 ranking per
social media account.
Zenit recorded the largest revenue
growth, €56.1m (31%) of any club in
this year’s top 20 and are the only club
outside of Europe’s ‘big five’ leagues in
four years to feature in the Money League
(since Zenit themselves in 2015/16).
1.0 (19)
0.7 (19)
0.7 (19)
0.5 (14)
0.2 (17)
0 20 40
Total
3.1m
100
60 80
Deloitte Football Money League 2021 | Top 20 clubs
16 Schalke 04
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
225 230 244
14 16 16
325
15
223
16
41%
€92.2m
(£80.9m)
16%
€35.7m
(£31.3m)
43%
€94.9m
(£83.2m)
16
18
15
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
61,211
On-pitch performance
League: 12th
Player transfer
income
€6.4m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€222.8m
(£195.4m)
2019 Revenue
€324.8m
(£286.3m)
(31%)
Note: Figures in brackets show top 20 ranking per
social media account.
New commercial partnerships from the 2020/21
season include an upgrade to its association
with Harfid and a content collaboration with
Onefootball. Indeed, the Royal Blues reportedly
have the third biggest sponsorship portfolio in
the Bundesliga, behind title winners Bayern and
Revierderby rivals Dortmund.
2.9 (18)
0.9 (18)
0.7 (18)
0.1 (18)
0.1 (18)
0 20 40
Total
4.7m
100
60 80
Deloitte Football Money League 2021 | Top 20 clubs
17 Everton
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
163
199 213
n/a 20 17
211
19
212
17
41%
€86.7m
(£76m)
6%
€13.6m
(£11.9m)
53%
€111.7m
(£98m)
19
16
16
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
39,282
On-pitch performance
League: 12th
Player transfer
income
€97.7m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
Note: Figures in brackets show top 20 ranking per
social media account.
Declines in matchday (£2.7m, 18%) and
broadcast (£35.7m, 27%) were more than
offset by the club’s commercial revenue
more than doubling from £37.2m to
£76m. This was the largest growth (104%)
in commercial revenue across all Money
League clubs.
3.6 (17)
2.2 (16)
2.3 (14)
0.4 (15)
0.3 (15)
0 20 40
Total
8.8m
100
60 80
2020 Revenue
€212m
(£185.9m)
2019 Revenue
€210.5m
(£185.5m)
0%
Deloitte Football Money League 2021 | Top 20 clubs
18 Olympique Lyonnais
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
160
198
164
26%
€47.6m
(£41.7m)
20%
€35.5m
(£31.1m)
54%
€97.6m
(£85.7m)
n/a n/a n/a
221
17
181
18
17
17
18
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
47,299
On-pitch performance
League: 7th
UCL: S/F
Player transfer
income
€90.9m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
Note: Figures in brackets show top 20 ranking per
social media account.
4.1 (16)
1.8 (17)
1.9 (16)
0.1 (19)
n/a
0 20 40
Total
7.9m
100
60 80
The club will hope a return of fans
and other events to stadia as well as
qualification for the 2021/22 Champions
League and an efficient resolution to
Ligue 1’s domestic broadcast rights
situation will improve its revenue
prospects.
2020 Revenue
€180.7m
(£158.5m)
2019 Revenue
€220.9m
(£194.6m)
(18%)
Deloitte Football Money League 2021 | Top 20 clubs
19 SSC
Napoli
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
0 2016 2017 2018 2019 2020
250 144
201
20%
€35.7m
(£31.3m)
8%
€13.2m
(£11.6m)
72%
n/a 19 n/a
207
20
183 176
19
20
15
20
€127.4m
(£111.7m)
Commercial
Annual revenue DFML position Matchday Broadcast
Women’s football
Yes No
Average league
attendance*
28,276
On-pitch performance
League: 7th
UCL: Round of 16
Player transfer
income
€122.9m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€176.3m
(£154.6m)
2019 Revenue
€207.4m
(£182.8m)
(15%)
Note: Figures in circles show top 20 ranking
per revenue stream.
Note: Figures in brackets show top 20 ranking per
social media account.
4.6 (15)
2.6 (15)
1.7 (17)
0.2 (17)
0.3 (16)
0 20 40
Total
9.4m
100
60 80
The club also continues to prioritise
the internationalisation of its brand,
enhancing its social media presence by
becoming the sixth Serie A club to join
TikTok and focusing on growth of its social
media following across the globe.
Deloitte Football Money League 2021 | Top 20 clubs
20 Eintracht Frankfurt
*Attendance figure is the average home attendance for
league games played in the 2019/20 season prior to
the disruptions caused by COVID-19.
1,000
750
500
250
0 2016 2017 2018 2019 2020
Annual revenue DFML position
95 105 128
26%
€44.4m
(£38.9m)
22%
€38.6m
(£33.9m)
52%
€91m
(£79.8m)
n/a n/a n/a
182
n/a
174
20
15
19
19
Matchday Broadcast Commercial
Note: Figures in circles show top 20 ranking
per revenue stream.
Women’s football
Yes No
Average league
attendance*
50,091
On-pitch performance
League: 9th
UEL: Round of 16
Player transfer
income
€101.7m
Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m)
2020 Revenue
€174m
(£152.6m)
2019 Revenue
€182.2m
(£160.6m)
(5%)
Note: Figures in brackets show top 20 ranking per
social media account.
Commercial revenue grew €3m (7%) and
has increased by 60% in the last five
years growing from €27.9m in 2015/16 to
€44.4m in 2019/20, following a change in
the strategic direction of the club.
0.8 (20)
0.5 (20)
0.5 (20)
0.1 (20)
0.1 (19)
0 20 40
Total
2.0m
100
60 80
This publication has been written in general terms and we recommend that
you obtain professional advice before acting or refraining from action on any
of the contents of this publication. Deloitte LLP accepts no liability for any loss
occasioned to any person acting or refraining from action as a result of any
material in this publication.
Deloitte LLP is a limited liability partnership registered in England and Wales with
registered number OC303675 and its registered office at 1 New Street Square,
London EC4A 3HQ, United Kingdom.
Deloitte LLP is the United Kingdom affiliate of Deloitte NSE LLP, a member firm
of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee
(“DTTL”). DTTL and each of its member firms are legally separate and independent
entities. DTTL and Deloitte NSE LLP do not provide services to clients.
Please see www.deloitte.com/about to learn more about our global network of
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Football Money League: Testing Times

  • 1. Testing times Football Money League Deloitte Sports Business Group January 2021
  • 2. We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
  • 3. Deloitte Football Money League 2021 | Top 20 clubs 1 FC Barcelona The club continues to capitalise on the strength of its global brand with a new digital and commercial strategy which included the launch of a new streaming platform, Barça TV+, in June 2020 aimed at improving fan engagement as well as commercial revenue. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 620 648 690 2 3 2 841 1 715 1 47% €340.2m (£298.4m) 18% €126.4m (£110.9m) 35% €248.5m (£217.8m) 1 1 3 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Revenue 2016-2020 (€m) Revenue profile 2020 (€m) 2020 Revenue €715.1m (£627.1m) 2019 Revenue €840.8m (£741.1m) (15%) Women’s football Yes No Average league attendance* 72,400 On-pitch performance League: 2nd UCL: Q/F Player transfer income €167m *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. Total social media followers 2020 (m) Note: Figures in brackets show top 20 ranking per social media account. 92.5 (2) 35 (2) 10.7 (1) Total 248m 6.6 (1) 0 20 40 80 100 120 103.2 (2)
  • 4. Deloitte Football Money League 2021 | Top 20 clubs 2 Real Madrid 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 620 675 751 52% €359.6m (£315.4m) 16% €108.2m (£94.9m) 32% €224m (£196.4m) 3 2 1 757 2 692 2 2 3 2 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 66,984 On-pitch performance League: 1st UCL: Round of 16 Player transfer income €152.6m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) Note: Figures in brackets show top 20 ranking per social media account. 94.5 (1) 35.7 (1) 6.2 (2) Total 251.5m 4.2 (2) 0 20 40 80 100 120 110.9 (1) *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. Impressively, commercial revenue increased by €28.1m (8%) to €382.7m, influenced by the extension of the club’s partnership with adidas to 2028, and increased success in merchandising operations. 2020 Revenue €691.8m (£606.7m) 2019 Revenue €757.3m (£667.5m) (9%)
  • 5. Deloitte Football Money League 2021 | Top 20 clubs 3 Bayern Munich *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 592 588 629 4 4 4 660 4 634 3 57% €360.5m (£316.2m) 11% €70.3m (£61.6m) 32% €203.3m (£178.3m) 8 6 1 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 75,000 On-pitch performance League: 1st UCL: Winner Player transfer income €63.9m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €634.1m (£556.1m) 2019 Revenue €660.1m (£581.8m) (4%) Note: Figures in brackets show top 20 ranking per social media account. 51.4 (4) 24.8 (7) 5.2 (11) Total 1.9 (10) 3.8 (4) 0 20 40 60 80 87.1m 100 The delayed end to the 2019/20 season will result in a proportion of broadcast and commercial revenue from Bayern’s success in the Champions League being recognised in the next edition of the Money League.
  • 6. Deloitte Football Money League 2021 | Top 20 clubs 4 Manchester United *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 689 676 666 1 1 3 712 3 580 4 55% €321.7m (£282.1m) 17% €98.8m (£86.7m) 28% €159.9m (£140.2m) 4 10 4 Annual revenue DFML position Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 73,956 On-pitch performance League: 3rd UEL: Semi- Final Player transfer income €80.3m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €580.4m (£509m) 2019 Revenue €711.5m (£627.1m) (19%) Note: Figures in brackets show top 20 ranking per social media account. The Red Devils remain the highest commercial revenue generating Premier League club, totalling £282.1m, and the fourth highest in the Money League. 73.4 (3) 38.5 (4) 24.1 (3) Total 140.8m 3.6 (4) 1.2 (12) 0 20 40 60 80 100
  • 7. Deloitte Football Money League 2021 | Top 20 clubs 5 Liverpool *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 500 404 424 514 9 9 7 605 7 559 5 43% €243.4m (£213.5m) 15% €82.7m (£72.5m) 42% €232.5m (£203.9m) 7 2 7 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 52,871 On-pitch performance League: 1st UCL: Round of 16 Player transfer income n/a Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €558.6m (£489.9m) 2019 Revenue €604.7m (£533m) (8%) Note: Figures in brackets show top 20 ranking per social media account. 37.1 (10) 29.4 (6) 16.2 (5) Total 5.4 (3) 3.6 (5) 0 20 40 60 80 91.7m 100 On the pitch, the club decisively ended its 30-year wait for a league title, combined with success in the UEFA Super Cup and FIFA Club World Cup and continued participation in the Champions League.
  • 8. Deloitte Football Money League 2021 | Top 20 clubs 6 Manchester City *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 525 528 568 5 5 5 611 6 549 6 52% €284.6m (£249.6m) 9% €47.6m (£41.7m) 39% €217m (£190.3m) 12 4 6 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 54,269 On-pitch performance League: 2nd UCL: Q/F Player transfer income n/a Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €549.2m (£481.6m) 2019 Revenue €610.6m (£538.2m) (11%) Note: Figures in brackets show top 20 ranking per social media account. 39.9 (8) 22.0 (9) 8.9 (7) Total 2.9 (6) 2.2 (6) 0 20 40 60 80 75.9m 100 Commercial revenue growth was largely attributable to the club’s new deal with technical kit provider Puma, the long-term agreement providing a step-change in revenue from the previous deal with Nike, as well as the commencement of the agreement with training kit partner, Marathonbet.
  • 9. Deloitte Football Money League 2021 | Top 20 clubs 7 Paris Saint-Germain *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 0 2016 2017 2018 2019 2020 Annual revenue DFML position 500 250 521 486 542 55% €298.6m (£261.9m) 17% €92.4m (£81m) 28% €149.6m (£131.2m) 6 7 6 636 5 541 7 5 12 5 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 47,517 On-pitch performance League: 1st UCL: Runner- up Player transfer income n/a Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €540.6m (£474.1m) 2019 Revenue €635.9m (£560.5m) (15%) Note: Figures in brackets show top 20 ranking per social media account. 42.0 (7) 32.5 (5) 8.5 (9) Total 2.7 (7) 3.9 (3) 0 20 40 60 80 89.6m 100 From a commercial perspective, PSG will be looking to continue capitalising on the strength of its growing global brand, with the start of a successful collaboration with Nike Jordan supplemented by a ten-year extension to its ecommerce, manufacturing and licensing deal with Fanatics.
  • 10. Deloitte Football Money League 2021 | Top 20 clubs 8 Chelsea *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 428 506 447 43% €199.4m (£174.9m) 13% €62.1m (£54.5m) 44% €208.2m (£182.5m) 8 8 8 513 470 9 8 9 5 8 Annual revenue 0 2016 2017 2018 2019 2020 DFML position Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 40,564 On-pitch performance League: 4th UCL: Round of 16 Player transfer income €217m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €469.7m (£411.9m) 2019 Revenue €513.1m (£452.2m) (9%) Note: Figures in brackets show top 20 ranking per social media account. 48.6 (5) 24.8 (8) 15.8 (6) Total 2.5 (8) 1.5 (9) 0 20 40 60 80 93.2m 100 The Blues have secured telco Three as shirt front sponsor on a three-year deal to 2022/23, reportedly on similar financial terms to the previous partner, Yokohama Tyres, with the club set to benefit from the company’s technological expertise, not least from the roll out of 5G networks.
  • 11. Deloitte Football Money League 2021 | Top 20 clubs 9 Tottenham Hotspur *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 280 360 428 41% €183m (£160.5m) 24% €107.7m (£94.5m) 35% €155m (£135.9m) 12 11 10 521 8 446 9 3 11 10 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 61,146 On-pitch performance League: 6th UCL: Round of 16 Player transfer income €51.9m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €445.7m (£390.9m) 2019 Revenue €521.1m (£459.3m) (15%) Note: Figures in brackets show top 20 ranking per social media account. 19.6 (12) 9.6 (13) 5.4 (10) Total 1.6 (11) 1.4 (10) 0 20 40 60 80 37.6m 100 Despite the impact of the pandemic, matchday and commercial revenue grew to £94.5m (up 16%) and £160.5m (up 20%) respectively, demonstrating the revenue generating potential that Tottenham has unlocked through its new stadium.
  • 12. Deloitte Football Money League 2021 | Top 20 clubs 10 Juventus *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 339 406 395 10 10 11 460 10 398 10 47% €188.9m (£165.7m) 11% €42.3m (£37.1m) 42% €166.7m (£146.2m) 14 9 9 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 39,777 On-pitch performance League: 1st UCL: Round of 16 Player transfer income €240.6m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €397.9m (£349m) 2019 Revenue €459.7m (£405.2m) (13%) Note: Figures in brackets show top 20 ranking per social media account. 43.5 (6) 45.6 (3) 8.7 (8) Total 102.9m 3.1 (5) 2.0 (7) 0 20 40 60 80 100 Juve is focused on growing its brand both domestically and internationally with the continued exploration of innovative opportunities, including fashion brand collaborations, the J-Hotel and entering a first-of-its-kind arrangement with Amazon to broadcast Juventus TV on its Amazon Prime streaming platform.
  • 13. Deloitte Football Money League 2021 | Top 20 clubs 11 Arsenal *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 0 2016 2017 2018 2019 2020 500 250 439 445 388 1,000 7 6 9 11 11 750 469 488 42% €162.3m (£142.3m) 23% €89.7m (£78.7m) 35% €136m (£119.3m) 6 13 12 Annual revenue DFML position Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 60,282 On-pitch performance League: 8th UEL: Round of 32 Player transfer income €76.5m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €388m (£340.3m) 2019 Revenue €445.2m (£392.4m) (13%) Note: Figures in brackets show top 20 ranking per social media account. 37.9 (9) 18.8 (10) 16.8 (4) Total 2.2 (9) 0.7 (14) 0 20 40 60 80 76.4m 100 On the pitch, the Gunners won the FA Cup for a record 14th time and will hope winning silverware will be the first step in improving on-pitch performance, including a return to the Champions League for the first time since the 2016/17 season.
  • 14. Deloitte Football Money League 2021 | Top 20 clubs 12 Borussia Dortmund *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 250 0 2016 2017 2018 2019 2020 284 333 317 11 12 12 372 366 500 12 12 41% €149.6m (£131.2m) 13% €46.3m (£40.6m) 46% €169.8m (£148.9m) 13 8 13 Annual revenue DFML position Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 81,154 On-pitch performance League: 2nd UCL: Round of 16 Player transfer income €124.6m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €365.7m (£320.7m) 2019 Revenue €371.7m (£327.6m) (2%) Note: Figures in brackets show top 20 ranking per social media account. Future revenue growth is likely to rely on on-pitch performances – notably in the Champions League – and BVB’s continued commercial drive, particularly with a focus towards the Chinese and other Asian markets. 15.1 (13) 12.1 (11) 3.7 (13) Total 33m 100 0.7 (13) 1.4 (10) 0 20 40 60 80
  • 15. Deloitte Football Money League 2021 | Top 20 clubs 13 Atlético de Madrid *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 229 273 304 13 13 13 368 13 332 13 25% €82.9m (£72.7m) 15% €50.4m (£44.2m) 60% €198.5m (£174.1m) 11 7 17 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 57,098 On-pitch performance League: 3rd UCL: Q/F Player transfer income €231.8m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €331.8m (£291m) 2019 Revenue €367.6m (£324m) (10%) Note: Figures in brackets show top 20 ranking per social media account. With the financial benefits of on-pitch success, Atletico will be looking to maintain its strong start to the 2020/21 season, preserving its position atop of La Liga, whilst progressing to the latter stages of the Champions League. 13.7 (14) 10.8 (12) 4.8 (12) Total 0.3 (16) 2.0 (7) 0 20 40 60 80 31.6m 100
  • 16. Deloitte Football Money League 2021 | Top 20 clubs 14 FC Internazionale Milano *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 179 262 281 19 15 14 14 14 365 292 34% €98.6m (£86.4m) 19% €56.9m (£49.9m) 47% €136m (£119.3m) 10 13 14 Annual revenue DFML position Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 65,800 On-pitch performance League: 2nd UEL: Runner- up Player transfer income €88.1m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €291.5m (£255.6m) 2019 Revenue €364.6m (£321.3m) (20%) Note: Figures in brackets show top 20 ranking per social media account. Consistent with a growing trend across European football, Inter chose to buy back the merchandising rights for the majority of its products (excluding the first team kit) from Nike to allow the club to directly manage its retail and licensing activities, with the aim of delivering significant growth in commercial revenue in future years. 27.4 (11) 6.2 (14) 2.3 (15) Total 0.7 (12) 0.8 (13) 0 20 40 60 80 37.4m 100
  • 17. Deloitte Football Money League 2021 | Top 20 clubs 15 FC Zenit *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 0 2016 2017 2018 2019 2020 Annual revenue DFML position 17 n/a n/a 250 196 180 168 180 n/a 237 15 74% €175m (£153.5m) 6% €14.8m (£13m) 20% €46.7m (£40.9m) 18 20 11 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 47,700 On-pitch performance League: 1st UCL: Group Player transfer income €58.5m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €236.5m (£207.4m) 2019 Revenue €180.4m (£159m) 29% Note: Figures in brackets show top 20 ranking per social media account. Zenit recorded the largest revenue growth, €56.1m (31%) of any club in this year’s top 20 and are the only club outside of Europe’s ‘big five’ leagues in four years to feature in the Money League (since Zenit themselves in 2015/16). 1.0 (19) 0.7 (19) 0.7 (19) 0.5 (14) 0.2 (17) 0 20 40 Total 3.1m 100 60 80
  • 18. Deloitte Football Money League 2021 | Top 20 clubs 16 Schalke 04 *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 225 230 244 14 16 16 325 15 223 16 41% €92.2m (£80.9m) 16% €35.7m (£31.3m) 43% €94.9m (£83.2m) 16 18 15 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 61,211 On-pitch performance League: 12th Player transfer income €6.4m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €222.8m (£195.4m) 2019 Revenue €324.8m (£286.3m) (31%) Note: Figures in brackets show top 20 ranking per social media account. New commercial partnerships from the 2020/21 season include an upgrade to its association with Harfid and a content collaboration with Onefootball. Indeed, the Royal Blues reportedly have the third biggest sponsorship portfolio in the Bundesliga, behind title winners Bayern and Revierderby rivals Dortmund. 2.9 (18) 0.9 (18) 0.7 (18) 0.1 (18) 0.1 (18) 0 20 40 Total 4.7m 100 60 80
  • 19. Deloitte Football Money League 2021 | Top 20 clubs 17 Everton *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 163 199 213 n/a 20 17 211 19 212 17 41% €86.7m (£76m) 6% €13.6m (£11.9m) 53% €111.7m (£98m) 19 16 16 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 39,282 On-pitch performance League: 12th Player transfer income €97.7m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) Note: Figures in brackets show top 20 ranking per social media account. Declines in matchday (£2.7m, 18%) and broadcast (£35.7m, 27%) were more than offset by the club’s commercial revenue more than doubling from £37.2m to £76m. This was the largest growth (104%) in commercial revenue across all Money League clubs. 3.6 (17) 2.2 (16) 2.3 (14) 0.4 (15) 0.3 (15) 0 20 40 Total 8.8m 100 60 80 2020 Revenue €212m (£185.9m) 2019 Revenue €210.5m (£185.5m) 0%
  • 20. Deloitte Football Money League 2021 | Top 20 clubs 18 Olympique Lyonnais *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 160 198 164 26% €47.6m (£41.7m) 20% €35.5m (£31.1m) 54% €97.6m (£85.7m) n/a n/a n/a 221 17 181 18 17 17 18 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 47,299 On-pitch performance League: 7th UCL: S/F Player transfer income €90.9m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) Note: Figures in brackets show top 20 ranking per social media account. 4.1 (16) 1.8 (17) 1.9 (16) 0.1 (19) n/a 0 20 40 Total 7.9m 100 60 80 The club will hope a return of fans and other events to stadia as well as qualification for the 2021/22 Champions League and an efficient resolution to Ligue 1’s domestic broadcast rights situation will improve its revenue prospects. 2020 Revenue €180.7m (£158.5m) 2019 Revenue €220.9m (£194.6m) (18%)
  • 21. Deloitte Football Money League 2021 | Top 20 clubs 19 SSC Napoli *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 0 2016 2017 2018 2019 2020 250 144 201 20% €35.7m (£31.3m) 8% €13.2m (£11.6m) 72% n/a 19 n/a 207 20 183 176 19 20 15 20 €127.4m (£111.7m) Commercial Annual revenue DFML position Matchday Broadcast Women’s football Yes No Average league attendance* 28,276 On-pitch performance League: 7th UCL: Round of 16 Player transfer income €122.9m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €176.3m (£154.6m) 2019 Revenue €207.4m (£182.8m) (15%) Note: Figures in circles show top 20 ranking per revenue stream. Note: Figures in brackets show top 20 ranking per social media account. 4.6 (15) 2.6 (15) 1.7 (17) 0.2 (17) 0.3 (16) 0 20 40 Total 9.4m 100 60 80 The club also continues to prioritise the internationalisation of its brand, enhancing its social media presence by becoming the sixth Serie A club to join TikTok and focusing on growth of its social media following across the globe.
  • 22. Deloitte Football Money League 2021 | Top 20 clubs 20 Eintracht Frankfurt *Attendance figure is the average home attendance for league games played in the 2019/20 season prior to the disruptions caused by COVID-19. 1,000 750 500 250 0 2016 2017 2018 2019 2020 Annual revenue DFML position 95 105 128 26% €44.4m (£38.9m) 22% €38.6m (£33.9m) 52% €91m (£79.8m) n/a n/a n/a 182 n/a 174 20 15 19 19 Matchday Broadcast Commercial Note: Figures in circles show top 20 ranking per revenue stream. Women’s football Yes No Average league attendance* 50,091 On-pitch performance League: 9th UEL: Round of 16 Player transfer income €101.7m Revenue 2016-2020 (€m) Revenue profile 2020 (€m) Total social media followers 2020 (m) 2020 Revenue €174m (£152.6m) 2019 Revenue €182.2m (£160.6m) (5%) Note: Figures in brackets show top 20 ranking per social media account. Commercial revenue grew €3m (7%) and has increased by 60% in the last five years growing from €27.9m in 2015/16 to €44.4m in 2019/20, following a change in the strategic direction of the club. 0.8 (20) 0.5 (20) 0.5 (20) 0.1 (20) 0.1 (19) 0 20 40 Total 2.0m 100 60 80
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