Q2 Mid Year Trends 2008

Relative Rate of Change of Key Trends: Quick Summary ACCELERATING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EMERGING HOLDING 2008 – GIC Confidential

LOCATION ,[object Object],[object Object],[object Object],[object Object],The phone is becoming the lifestyle device, and navigation is almost a foundational service. People expect it to be a part of their plan," Scott Lane, Sprint. Source: IDC, Digital Marketplace Model and Forecast /Mobixell via GFK Comprehensive, real-time consumer experience. Devices transparently connect, know where you are, continuously drip-collect data, and anticipate your needs Focused on enabling wireless devices to discover, identify and connect with other sources of data and other devices. Nike - Hidden-code game in digital OOH for Euro '08 in Hong Kong TREND: Mobility 2013 - Global Location Based Services should easily reach $13.3 billion 2008 – GIC Confidential

TREND: Mobility APPLICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],Widgets capture interaction providing rich context/data. Consumer-centric information collected and used to create dynamic impressions of consumers ,[object Object],[object Object],[object Object],2008 – GIC Confidential Source: IBM, eMarketer, “ Mobile Internet devices will be the“…next big thing in computing…And later this year (2008), we will begin delivering the mobile Internet with much smaller, lighter and powerful Internet-enabled devices that ultimately will fit right into your pocket.” – CEO, semiconductor company

TREND: Mobility MOBILE SOCIAL ,[object Object],[object Object],[object Object],Mass social networks need to be open and mobile. Users share profile information across multiple channels Student James Karl Buck sent a one-word text message from detention about his arrest. Twitter allowed him to connect w/friend and hire a lawyer Source: opera.com and eMarketer 2008 546 million mobile internet users 2012 More than 1.5 billion m/internet users 2012 800 million mobile social networks South Africa, USA and Indonesia, more than 60% mobile interaction is social 2008 – GIC Confidential

TREND: Mobility MOBILE ECOSYSTEM ,[object Object],[object Object],[object Object],[object Object],[object Object],“ The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days” Steve Jobs, Apple’s CEO. Advanced technology will transform the mobile ecosystem creating disruption and the need for multiplatform integration… across all businesses, applications and demographics Elgato’s EyeTV Hybrid 2012 - devices accessing the Internet double to more than 3 billion, half will be mobile 2008 – GIC Confidential

TREND: Digital Media APPLICATIONS: Digital Economy ,[object Object],[object Object],[object Object],[object Object],MEgo profiles provide extreme individual details - favorite shops, foods, films, music and authors. Continuously refined- evolving with more personal information. New opportunities; entertainment, news, attend meetings and provide intelligence for a connected life. Dow Jones created an online community of video watchers who syndicate / share content via Brightcove 2008 – GIC Confidential

TREND: Digital Media CHANGING ROLES ,[object Object],[object Object],[object Object],[object Object],Source: IBM Global CEO study, IDC, Digital Marketplace Model and Forecast and PWC China's online growth continues 375 million users in 2012 275 million users in 2008 (China passed the United States in 2007) Continued emergence of CGC and P2P interactions. Aggregated contact drives adoption rates CEOs expect substantial change ,[object Object],[object Object],[object Object],[object Object],2008 – GIC Confidential

TREND: Digital Media CHANNELS ,[object Object],[object Object],[object Object],[object Object],Source: ComScore, IPG Magna and AdAge Attention measures are vital as IPTV moves to critical mass. Networks specialize content based on interest and preferences. Gaming devices to impact viewing. ,[object Object],[object Object],[object Object],[object Object],[object Object],2008 – GIC Confidential

TREND: Digital Media CONSUMPTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Social interaction that is inherent in today's web as part of their viewing experience," Chuck Ball, VP Sales, Lycos Source: Accenture, StrategyEye, eMarketer Consumption of digital video and content has changed. Discontinuous, real-time / on-demand viewing/sharing will accelerate 2012 Expect an estimated 190 million video viewers 2012- Amazon E-Book Sales reach $2.5 Billion 2008 – GIC Confidential Click to expand

TREND: Social Environments/Collaboration and Co-Creation IDENTITY AND EXCHANGE ,[object Object],[object Object],[object Object],[object Object],[object Object],Natural consumer experiences supported through influential's. P2P connections are effective in platforms that enable authentic conversations 2008 – GIC Confidential

TREND: Social Environments/Collaboration and Co-Creation POWER AND INFLUENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],Relevance is essential, niche social environments offer substance for content. CMOs exploit social environment’s targeting consumer demographics “ There are 3 million people in the world connected by 3 degrees of separation. We are aiming to attract 1 million of them," Erik Wachtmeister , A Small World Personal compensation - influencers and advocates Aggregation / ranking “like-me” influence decisions Brands establish relationships / consumer intimacy Competition to attract high-influence individuals 2008 – GIC Confidential

TREND: Social Environments/Collaboration and Co-Creation CONSUMPTION ,[object Object],[object Object],[object Object],[object Object],"The Web is getting better by getting more social. We've baked social features into the infrastructure of the Web, and it is not tied to any particular site“ David Glazer, director of engineering, Google Mass social continues to expand, open social applications migrate into more niche /trusted environments Overheard: “What’s the size and value of your facebook network vs. mine in LinkedIn” Source: EDS and eMarketer 2008 – GIC Confidential

TREND: Social Environments/Collaboration and Co-Creation CO-CREATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engagement is weak, consumer trust is low and loyalty is rare…Co-Creation reenergizes the consumer lifecycle putting consumers in the center of business . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrester, Will Web 2.0 transform market research Spring 2008 CEOs anticipate substantial change 2008 – GIC Confidential

TREND: Gaming and Virtual Environments GAMING/VIRTUAL ENVIRONMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],Cultural shifts encourage the adoption of gaming platforms. Personalized avatars surf the web, challenge, interact and suggest. Innovative gaming integrates real-life statistics and behavioral data 2008 $48 billion on gaming worldwide 2012 Online games to $5.6 billion in ALM alone 2012 Sales could reach $68.3 billion worldwide Source: PWC 2008 – GIC Confidential

TREND: Gaming and Virtual Environments EXPERIENCE ECONOMY ,[object Object],[object Object],[object Object],[object Object],[object Object],Moving from impression to interaction realigns strategy. Gesture based interfaces and voice technology create immersive experience Source: VGChartz, 2012 Console games to $34.7bb significantly impacting PC share "It used to be that you had to launch hardware to bring new experiences to users, what we're going to prove is that software can actually change the experience overnight," David Hufford, a senior director at Xbox. 2008 – GIC Confidential

TREND: Gaming and Virtual Environments VIRTUAL SEARCH ,[object Object],[object Object],[object Object],[object Object],Virtual search pre-designed to include behavioral information. Aggregators positioned for growth and local search adapted within mobile applications. Yahoo Glue Pages build a mini-portal around search results ,[object Object],[object Object],2008 – GIC Confidential

TREND: Gaming and Virtual Environments VIRTUAL TRAINING ,[object Object],[object Object],[object Object],[object Object],Virtual education, open sharing breeds knowledge. Sponsorship reflects commitment to improving education. Economical solution to high cost of travel, virtual assistants / conferences “ TelePresence allows us to build relationships globally, which accelerates productivity through innovation and a broader access to talent. This creates a competitive advantage that is even more enduring than the dramatic reduction in travel cost.” Rebecca Jacoby, CIO, Cisco “ Brain globalization” encourages mobility within multinational companies. Stronger communication tools will enable skilled workers to remain in their destination of choice 87.4% with advanced degrees are willing to relocate Source: Economist 2008 – GIC Confidential

TREND: Business Practices COLLOBORATION Kiva is a nonprofit, p2p-lending site that facilitates loans between lenders and extremely low-income entrepreneurs in developing countries. ,[object Object],[object Object],[object Object],[object Object],Source: IBM Global CEO study/ 2008 Networks for Counsel Survey Advanced and rapid development through collaborative relationships. Networks, consortiums, industry alliances as well as consumers CEOs see opportunity within collaborative relationships 2008 – GIC Confidential 50% of attorneys are members of social networks / over 40% believe professional networking has the potential to change business /practice of law over the next five years.

Mergers & Acquisitions rise as organization’s expand capabilities bought IPTV platform, in a bid to expand its mobile TV services advertising partnership buys Sweden's in USD27m & have signed deals with & and * 51.5 billion in 07 keeping Bell Canada a private company acquired has acquired mobile content delivery network & rumor is acquiring a minority stake in

TREND: Business Practices OPEN SOURCE ,[object Object],[object Object],[object Object],IBM’s Outperformers were more likely to pursue industry model innovation Collaborative business models offer compelling benefits/ innovation. Expect further disruption as open source tools provide insight more effectively “ When the business model is innovative, operations and the product will follow automatically.” Ronald de Jong, CEO Philips CL, Germany Source: IBM Global CEO Study: The Enterprise of the Future , Forrester ,[object Object],[object Object],[object Object],[object Object],[object Object],2010 Open-source database market rising to $1.2bn 2008 – GIC Confidential

TREND: Business Practices MONITORING TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],Idée Inc. TinEye, Image Id Based on search “ Today our new image identification based search engine allows users to search over 487 million images in mere seconds,” Leila Boujnane, Idée CEO and co-founder INFORMATION BASED BUSINESS: Beyond tags and keywords, infinite levels of data monitored, integrated and reported across all variations of the web…Including: Patterns/ path/destination/speech and video analytics Video may take a moment to load Click image or copy/paste-http://download.autodesk.com/us/ted2008resources/TED2008_Autodesk_BigViz_Movie_HD_1080p.mov 2011 Business process management (BPM) growth could reach $ 6 billion Today - data integration Tomorrow - data visualization Yesterday - automation 2008 – GIC Confidential

TREND: Business Practices NEW DYNAMICS OF DECISION MAKING ,[object Object],[object Object],[object Object],[object Object],2008 - Asia-Pacific broadband subscribers will increase over 31% to 171 million Source: TNS Retail Forward / IBM Global CEO Study: The Enterprise of the Future / Frost & Sullivan CEOs must ensure social responsibility (CSR) for decisions and business practices across the organization. Global inflation and the disruption of emerging markets, infused with elements of consumer driven content…require new boundaries 2012 - China will become the second-largest retail market / spending to reach $1.4 trillion 2008: Top three change drivers 2008 – GIC Confidential

A Sampling of Sources Used for Monitoring Emerging and Accelerating Trends 2008 – GIC Confidential

Q2 Mid Year Trends 2008

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