The document discusses Ruckus Wireless's new wireless broadband access solution for emerging markets. It provides an end-to-end solution with dynamic beamforming technology that reduces capital expenditures by 5x compared to WiMAX. The solution includes access points, point-to-point bridges, customer premise equipment, and centralized management software. It aims to deliver reliable broadband connectivity in a cost-effective manner suitable for developing markets.

1. High-Speed
Race for
Broadband
Billions
Rethinking Wireless
Broadband Access
Deivid Toledo
dtoledo@forense.net.br
(11) 96453-5716

2. 2
What’s the Story?
Carriers looking for share, explosion
of data/devices driving demand
Vast majority of
population has little or
no broadband access
Technology/business-
model innovation makes
low-ARPU markets viable
Wireless can create real
value for broadband
Coverage and
capacity quickly at
the lowest cost
per Mbps is now
the game
New technology
and business
model to solve
these problems
Broadband Explosion Driving New Models for Wireless Access
Broadband
Landgrab1
Cellular
is good
example
3
Emerging
Markets2
Conventional
approaches
not enough
4
Enter
Ruckus
Wireless
5

3. 3
Today’s Carrier Wi-Fi Applications
Ruckus Wireless Already a Recognized Leader in Carrier Wi-Fi
 Leader in IPTV
and 3G Offload
markets
 Over 2 million
carrier units
shipped
 100+ carrier
customers
worldwide
Managed
Enterprise
Services
Digital
Home
3G
Data/Video
Offload
Wireless
Broadband
Access

4. 4
Wireless Broadband Access Defined
Delivering a reliable,
indoor/outdoor,
always-on,
broadband service
through the use
of wireless technology

5. 5
Announcement Details
1. New economic model for developing
markets — 5X CAPEX reduction vs. WiMAX
 Install in months, not years
 Build-as-you-grow, deploy for coverage and capacity incrementally
 Spend millions, not billions
 Faster time to revenue and profit
2. The only end-to-end Wi-Fi broadband access
solution with Dynamic Beamforming
 Beamforming AP, wireless backhaul and CPE systems ensure reliable,
far-reaching coverage with superior penetration
 Enhanced hybrid Smart Mesh software scales capacity on demand
 Unified remote management provides end-end visibility and control

6. 6
The Target Customers
Rural
operators
in mature
markets
Next gen
managed
service
providers
Large-scale
systems
integrators
Established
and new
broadband
operators in
emerging
markets

7. 7
2008 Fixed Broadband
Subscribers Per
100 Inhabitants
Source:
Developed vs Emerging Markets
Fixed Lines are Sparse in Many Developing Markets
Source:
54%
of worldwide
growth in
consumer
broadband
connections
will come from
emerging
markets
 Worldwide consumer broadband
connections will expand by 176
million during the next five years.
 Despite this robust increase in
broadband connections, the digital
divide between emerging and mature
markets not only remains, but widens.
Source:

8. 8
LOSS
LOSS
CAPEX/OPEX
TIME
The Cost of Today’s Broadband Options
3-5
years
Revenue
(subs x ARPU)
5-10
years
• Huge CAPEX/OPEX &
spectrum licenses
• Huge deployment complexity
• Predictable coverage
• 100s to 1000s of native devices
• Huge CAPEX/OPEX
• Huge deployment complexity
• Predictable coverage
• Moderate CAPEX/OPEX
• High deployment complexity
• Best effort coverage
• 10,000s of native devices
6-12
months

9. 9
Smarter Wi-Fi Changes the Game
 Complete, managed, end-end solution
 Better range, performance and reliability
 Dynamic beamforming selects best performing
path, avoids interference in real time
 Add capacity as you grow
 Hybrid Smart Mesh allows APs to be
added without mesh “bandwidth tax”
 Faster time to revenue and profit
 Higher capacity AP for AP
 Dynamic beamforming antenna enables
more efficient spatial reuse
 Lower cost per bit
 Fewer APs needed for a given area
and a given user density
Smart
Antenna Arrays
SmartCast
QoS
Smart
Meshing
Smart
Security

10. 10
Why Operators Want It…
5-10 Mbps10-15 Mbps15-20 Mbps20-22 Mbps AP on upper floor
Source: Ruckus Customer
Test Location: Commercial high rise
building in Canada
Ruckus 802.11g AP
Upper
Floor
Lower
Floor 125
ft
125
ft
200 ft
200 ft
Cisco 12x0 series AP
125
ft
AP
125
ft
200 ft
200 ft
More Consistent Performance, Better Range

11. 11
Economics Tailored to Emerging Markets
 Base station: $75K
(Includes 3 sectors per base station at $25K/sector)
 Antennas (6): $6K per station
 Backhaul: $5K per station
 Site acq. & installation: $5K
 Base stations required: 5
 Capacity per site: 120 Mbps
 TOTAL CAPEX: $485,000
SOURCE: Ruckus estimates based on publicly available information
 AP: $2K
 Antennas (integrated): $0
 Backhaul equipment: $300 per AP
 Site acq. & installation: $50 per AP
 APs required: 41
 Capacity per site: 180 Mbps
 TOTAL CAPEX: $97,000
Comparing CAPEX for Outfitting One Square Kilometer (Urban)

12. Building a
Next Gen
Wireless
Broadband
Access
Network

13. 13
 System-wide management
 Provisioning
 Capacity planning
 SLA enforcement & reporting
 Client and network troubleshooting
Essential Components
NOC
CPE
MANAGEMENT
BACKHAUL
ACCESS
IP WAN
 High performance
 Interference resilient
 Reliable
 Cost effective
 High performance
 Excellent coverage
 Interference resilient
 Reliable
 Flexible/adaptive
 Meshable
 Installable anywhere
 Cost effective
 Low cost
 Good coverage
and penetration

14. 14
Before Ruckus Wireless
NOC
CPE
BACKHAULACCESS
IP WAN
Operators need to integrate many disparate, expensive products
No unified management to plan, measure and troubleshoot end-end
MANAGEMENT

15. 15
Wireless Broadband Access With Ruckus
NOCCPE
MANAGEMENT
BACKHAUL
ACCESS
IP WAN
FlexMaster
Remote
Management
ZoneDirector
WLAN Controller
ZoneFlex 7762
802.11n Smart Mesh
ZoneFlex 7731
Point-to-point
802.11n Smart backhaul
MediaFlex 2200
Bridge/Repeater
Complete, End-to-End Solution Managed as a Unified System
ZoneFlex 2741
802.11G Smart Mesh

16. 16
Details on Every Device
End-to-End Visibility and Control
 One NOC
 Multiple cities
 Tens of Thousands of access points
 Hundreds of Thousands of clients

17. 17
Details on Every Device
End-to-End Visibility and Control
 One NOC
 Multiple cities
 Tens of Thousands of access points
 Hundreds of Thousands of clients
Detailed View of Mesh TopologyGraphical Network Topology View
Complete Device Control
Real-Time View of Client Performance

18. 18
Outdoor Resilience with Beamforming
WAN
Adaptive
Mesh
Backbone
Connections
RF
INTERFERENCE
 Dynamic signal path between
mesh AP connections
 Wi-Fi signals follow clients
 Steers signals around
RF obstacles
 Automatically rejects
RF interference
 Dynamic signal path
also to every client

19. 19
Finally a Complete Wi-Fi Solution
1.Lower
cost/bit/area
Customer
Premise
Equipment
Meshed
User Access
Point-to-Point
Backhaul
2.High
performance,
long-range
and
reliable
Purpose-built in-home
Wi-Fi broadband gateway
High performance dual-band
802.11a/g/n user access nodes
Long-range, high-speed,
802.11n backhaul
End-to-end remote
management and control
System-wide
Remote
Management

20. 20
Primary Technical Advantages
1. 802.11n processing gains and signal gains from smart
antenna arrays dramatically increase range/capacity
2. Spatial re-use with smart antenna array means less
interference, more capacity
3. Purpose-built CPE improves reliability, increases
capacity
4. Hybrid meshing increases capacity
5. Dynamic beamforming for outdoor resilience

21. 21
-30
-25
-20
-15
-10
-5
0
5
10
15
20
Introducing the ZoneFlex 7731
802.11n 5GHz Outdoor Managed Point-to-Point Bridge
14dBi gain
30º beam width for simple
positioning and aiming
Fully managed
by FlexMaster
Simple, simple, simple…
• Auto-provisioning and pairing
• Easy aiming with LED-based guidance
Designed for extreme outdoor conditions
• IP-65 rated
• -40ºC – 65ºC (-40ºF – 149ºF)
12V DC or 802.3af power input
Dual-polarized
directional
antenna

22. 22
ZoneFlex 7731 Throughput
802.11n 5GHz Outdoor Managed Point-to-Point Bridge
1 kilometer: 180 Mbps
5 kilometers: 100 Mbps
12 kilometers: 60 Mbps

23. 23
Point-to-Point Priced Right
Cisco Motorola Proxim Trango Ruckus
Product
Cisco1410 PTP-100 QB-8100 Trango Link-45 ZF7731
5GHz radio Yes Yes Yes Yes Yes
MIMO No No Yes No Yes
Ruggedized NEMA4 NEMA4 IP67 NEMA4X IP65
Temp -30 – 55°C -40 – 55°C -40 to 60°C -40 – 60°C -40 to 65°C
Dimensions
(weight)
12” x 12” x 4”
(10 lbs)
12” x 3” x 3”
(1 lbs)
Reflector: 18”x24”
(15 lbs)
16” x 16” x 8”
(7 lbs)
15” x 15” x 2”
(6 lbs)
11” x 7” x 5”
(2 lbs)
Link distance Up to 14 km
3 km
(56 km with
reflector)
Up to 70 km Up to 32 km 20 km
Data rate 54 Mbps 28 Mbps 300 Mbps 54 Mbps 300 Mbps
MSRP (per pair) $3,999 $3,995 $13,200 $3,995 $2,300
Ruckus Delivers 802.11n Range, Reliability and Performance at Legacy Prices

24. 24
Case Study: Tikona
 Next gen wireless broadband
service provider for
home/enterprise in India
 Nation-wide wireless
broadband network
 Began network build out in
early 2009
 Over 5,000 Ruckus Wireless
mesh APs already deployed
in production
 Hundreds of thousands of
homes passed in dozens
of cities
Mesh
Access
Point
3,000 homes passed with just 15 access points

25. 25
Large-Scale Deployment
ZoneFlex 7731
Point-to-point
802.11n backhaul
FlexMaster
Remote Management
ZoneDirector
WLAN Controller
MediaFlex 2211
Bridge/Repeater
ZoneFlex 2741
802.11g Smart Mesh
60 Mbps at
13km/8mi150 Mbps at
1.5km/1mi
20 Mbps at
300m/1000 ft
Backhaul
POP
NOC

26. 26
Case Study:
Status Next gen broadband operator
Goal Provide affordable, ubiquitous and reliable
DSL-like wireless access throughout Malaysia
Investment US $283M over next five years
Key issues 1) Time to market
2) Infrastructure CAPEX
3) End-to-end system
4) Unified management
Services Broadband wireless data access (1-2 Mbps)
Subscribers 250K by end of 2010, 1M over next 3 years
Locations 100 today, 2,000 nationwide by 2010
Current APs 200+ today, 4,000 to be deployed by mid-2010
Why Ruckus? Complete solution, quick and easy deployment,
end-end management, low cost
SURFACE AREA
329,740 sq. km
POPULATION
27M (2009)
GNI PER CAPITA
US$4,960
BROADBAND
PENETRATION
Less than 5%
BROADBAND
CONNECTIONS
2007: 1M
2012: 2.4M
MALAYSIA

27. 27
End-End Wireless Broadband Access
FEATURE MF2200 ZF2741 ZF7762 ZF7731
Zone
Directors
Flex
Master
Deployment In-Home Outdoor Outdoor Outdoor
Local or
remote NOC
Remote
NOC
Wi-Fi technology 802.11g 802.11g
802.11n
(2.4/5GHz)
802.11n
(5GHz)
- -
Type CPE Access Access Backhaul
Local
management
System
Management
Dynamic
Beamforming
- -
Vertical/horizontal
antenna
polarization
Both Both Both Both - -
Smart Meshing - - - -
Management
FlexMaster
or SNMP
FlexMaster
ZoneDirector
FlexMaster
ZoneDirector
FlexMaster
ZoneDirector
FlexMaster,
HTTP/S,SNMP
HTTPS
XML
Availability Now Now Now Now Now Now
Price (US $ MSRP) $159 $899 $1,999 $2,398/pr. Start at $1.2K $5k and up

28. 28
Wireless Broadband Access (done right)
 Highly adaptive and robust
 Dynamic beamforming antenna systems
 Simple to deploy
 Self-optimizing dynamic beamforming APs
 Smart Mesh self-organizing topology
 Auto-provisioning with FlexMaster
 Scalable capacity
 Hybrid Smart Meshing
 High signal penetration
 Purpose-built home CPE
 Complete management
 FlexMaster scalable to manage tens of thousands of Ruckus systems
 Single point of management for all network components
 Unparalleled cost/value ratio
 Cost competitive end-to-end solution, both CAPEX and OPEX
 Dynamic beamforming enables fewer Ruckus APs for a given area and user density
 Build-as-you-go architecture