DCD Census Key findings Australia 2011-2012

Key Findings:
Australasia
These are the results of the Data Center Industry
Census conducted between June & July 2011 based on
the responses from data center end-user / operators.

©DatacenterDynamics, 2011. Key Findings: Australasian Data Center Market

Table of contents

1. Profile of individuals that completed the census view
This section shows the background disciplines, levels of experience, decision making, remuneration and qualifications of the
115 individuals that completed the census.

2. Profile of Organisations represented in the census view
This section shows the sectors represented, company size and annual turnover of the organisations represented in the sample

3. Data Center Infrastructure profile view
This section profiles the characteristics of the each data center, provides aggregate results for all DC’s represented in the
sample and details the areas of greatest concern to DC operators

4. Technology & Investment view
This section profiles the investments made in the areas of facility infrastructure, IT optimization and outsourcing of DC
operations in individual DC’s. The aggregate levels of investment for the sample are provided

5. Market Drivers view
This section details the direction the sample believe the DC market is headed in the coming months and years, focusing on
the areas of resource availability & costs, regulations & standards and advances in technology


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‘DatacenterDynamics Global Industry Census 2011’. Reproduction for the purposes
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Legal Disclaimer
The information shown in this document has been derived from sample research. As with any
sample survey the findings may not necessarily be representative of the attitudes or behaviours of
the entire population from which the sample has been taken. DatacenterDynamics takes no liability
for any actions or decisions taken wholly or in part on the basis of the data included herein. Full
information on the methodology for data collection & analysis is available online at:
www.datacenterdynamics.com/research


1.0 Profile of the Individuals that
completed the census
The key findings in this section are based on a
sample of 163 data center end-users/operators.


1.1 Profile of Individuals Responding
From what professional disciplines do the samples come from
& what is their decision making capability?

Job function / professional discipline
% total
21.5
Facility Management Engineering & Support 27.1

IT, Applications Management Networks 11.7

8.9 20.1
Operations

Roles & responsibilities in relation to data center
Respondent could give more than one answer
70
60
50
40
30
20
10
0


1.2 Individuals Profile continued.....
What level of data center experience do
individuals from the sample have?

Number of years in the industry Number of years working for current employer
Grouped % total Grouped % total

60.0 40
40.0 30
20
%

20.0

%
10
.0 0
Under 1 - 2 yrs 2- 5 yrs 5- 10 yrs Over 10 Under 1 1- 2 yrs 2- 5 yrs 5- 10 yrs Over 10
1yr yrs yr yrs

Layers of management represented
Grouped % total
C-level executive, Board member, Owner
Senior manager, VP, Dept head
Project or team leader
Specalist

0.9 36.4 34.5 28.2


1.3 Individuals Profile continued.....
What is the annual remuneration & highest academic qualification of the
respondents

Annual remuneration Highest level of academic qualification
Grouped % total (US$) achieved Grouped % total
80.0 Technical diploma Graduate degree
60.0
Post-graduate degree none of these
40.0
%

20.0
.0
Under 40,001 - 60,001 - 80,001 - Over
34.2 23.4 24.3 18
40,000 60,000 80,000 100,000 100,000

Work location of respondents 2.8
% total

25.9

51.7
Sydney region Melbourne region Other Australia New Zealand

19.6


2.0 The Profile of Organizations
Represented by this sample


2.1 Profile of organizations
What sectors are represented in the sample, what is their number of
employees & annual turnover
Industry sector classification
% total 16.3%
28.1%
ICT Telecommunications

Public Sector Education/Research
21.3%
Banking finnancial services Industrial/Manufacturing 4.5%

Other 14.4%
10.9%

4.5%

Annual turnover (US$ Million) Number of employees
60.0 60.0
50.0 50.0
40.0
40.0 % 30.0
30.0
%

20.0
20.0 10.0
10.0 .0
.0
Under 10 to 50 51-100 101-500 .5-1 bn 1 bn+
10


3.0 Data Center Infrastructure Profile by
organization
The profile of data centers owned & operated by the
sample including both ‘in house’ & ‘outsourced’
footprint


3.1 Data center Infrastructure profile
What is the shape & size of the data center infrastructure operated by
organizations from our sample?

No. of data centers per organization Dedicated space per organization
Grouped % total - (20 racks +) Grouped % total - (white/raised floor m²)
30 30

20 20

%
%

10 10
0
0 Under 250 251-500 501-1000 1001-2500 2501-5000 5001-25000 Over 25000
1 2--5 6--10 11--25 26--50 51--100 100+ m2

Estimated Sample Total = 5500 facilities Estimated Sample Total = 830,000 m2

Number of racks per organization Total power consumption per organization

30 20
20 15
10
%
%

10 5
0 0

Estimated Sample Total = 250,000 racks Estimated Sample Total = 1.15 GW


3.2 Profile By organization contd..
What is the shape &size of the data center infrastructure operated by
organizations from our sample? continued.....
Where is their primary data
Outsourced data center footprint center housed?
Grouped % total
50
40
30
%

20
10
0
None 1%-25% 26%-50% 51%-75% 76%-99% 100% Within an office building
Estimated Sample Total = 15,000 outsourced racks Standalone/purpose built facility

Rack density Geographical footprint (Infrastructure)
Grouped % total % total
(based on all racks in sample)
Low (up to 5kW) Med (5.1-10kW) High (over 10kW) Local National Regional Global

41.9 35.3 22.8 19.5 36.7 18.8 25


3.3 Infrastructure Growth
How does the sample think that their data center infrastructure will change
over the next 12 months?

Number of data centers Number of racks (‘000s) Total facility power (GW)
Total sample aggregate shown Total sample aggregate shown Total sample aggregate shown

5800 275 1.3
5750 270
5700 1.25
265
5650
260 1.2
5600
5550 255 1.15
5500
250
5450 1.1
5400 245
5350 240 1.05
2011 2012 2011 2012 2011 2012

+4.5% +8.0% +11.3%

Next 12 months = +250 DC’s Next 12 months = +20,000 Racks Next 12 months = +.13 GW


3.4 Mission Critical Staffing
What level of human resource is dedicated to running
this infrastructure?

Facilities staff per organization IT staff per organizations

60.0 50
50.0 40
40.0
30
30.0
%

%
20
20.0
10.0 10
.0 0
Under 10 11--50 51-100 Over 100 Under 10 11--50 51-100 Over 100

Estimated Sample Total = 13,300 staff


3.5 Data Center Monitoring
With what frequency does the sample monitor energy & environmental factors
within their data centers?

Monitoring
% total
100

90

80

70

60

50

40

30 Continuously
Occasionally
20
Never
10

0


4.0 Technology & Investment
How much the sample are investing in their data
centers& what they are investing in


4.1 Facility Infrastructure
What facility infrastructure technologies, systems & services are the sample
investing in?

Infrastructure Technologies & Services
% Total
Respondents could nominate multiple technologies & services
Next 12 months Past 12 months

DCIM

Monitoring systems

Modular solutions

Containerized data center solutions

Power distribution solutions

Cabling & switching infrastructure

Cooling infrastructure

Building control systems

Power protection solutions

0 10 20 30 40 50 60


4.2 IT Optimization
What IT optimization strategies/technologies are the sample investing in?

IT Optimization Strategies
% Total

Mainframe computing
High performance computing
Blade servers
Upgrade storage systems
Unified computing
Upgrade network & routing equipment
Upgrade systems management
Datacenter automation software
User virtualization
Application virtualization
Server virtualization
Cloud architectures

0 5 10 15 20 25 30 35 40 45


4.3 Outsourcing
What type of outsourced data center services are the sample investing in?

Outsourcing
% Total

Asset leasing

Managed services

Wholesale colocation services

Retail colocation services

Public cloud

Private cloud

Hosting services

Application/Software as a service

Platform as a service

Infrastructure as a service

0 5 10 15 20 25 30


4.4 Technology & Investment
Levels of investment per technology/strategy area, year on year

IT Optimization Outsourcing Facility Infrastructure
Total sample aggregate shown Total sample aggregate shown Total sample aggregate shown
$ US million $ US million $ US million
1200 900 700
800 600
1000
700
500
800 600
500 400
600
400 300
400 300
200
200
200 100
100
0 0 0
2011 2012 2011 2012 2011 2012

+57.1% +59.6% +44.4%

Next 12 months = + 400 US$ M Next 12 months = + 320 US$ M Next 12 months = + 200 US$ M


5.0 Market Drivers
The trends, reasons & concerns behind market
investment


5.1 Regulations & Standards
The trends, reasons & concerns behind market investment

Perception of future impact of key market trends on operation
% Total (across)
Significant Moderate Little or None

The evolotion of datacenter metrics

New and evolving facility accreditation schemes

The continuing development of datacenter best
practice standards

Legislation or taxation to reduce data center energy
use/carbon emissions

0% 20% 40% 60% 80% 100%


5.2 Resource Availability & Cost
The concerns of DC operators going forward

% Total (across)

Reduced capital expenditure budgets

Prospect of water shortages

Reduced operating budgets

Availability of suitable outsourcing facilities locally

Increasing IT capacity needs

Prospect of energy shortage/blackouts/brownouts

Cost & availability of suitable real estate for DC'S

Increasing energy costs

Increasing labour costs

Shortage of suitably skilled/trained staff

0% 20% 40% 60% 80% 100%


5.3 Advances in Technology
What technologies will shape DC operations in the future

% Total (across)

Developments in virtualization

Trends towards network convergence

Development in monitoring & reporting
technologies

Development of energy efficinet cooling, power &
network technologies

Continuing developments in server technologies

Advances in cloud services

Evolution of containerised data centers

Advances in modular design & construction

0% 20% 40% 60% 80% 100%


We hope you found this data of value.
Key findings exist for all the markets we work in. Gold
MyDCD members have access to all the data sets.

This data can be analysed from a variety of
perspectives; if you are interested in speaking to our
research department about how you can use this
insight to achieve genuine market understanding please
email us at: research@datacenterdynamics.com


DCD Census Key findings Australia 2011-2012

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