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10THINGS
before sending your
TO DO
SALES DECK
to a potential client
Whether your
SALES DECK…
looks more like a
DOCUMENT
or like a classy
PRESENTATION
IF YOU ARE LIKE
MOST
PEOPLE
YOU ARE USING YOUR
SALES
for your
PITCH DECK
and…
SALES MEETINGS
SAME DECK
…and the
TO POTENTIAL CLIENTS
TO EMAIL
HARMTHAN GOOD
AND THAT IS DOING MORE
if your
SALES DECK
looks more like a
DOCUMENT
first of all, make it look like a
PRESENTATION
but if your
SALES DECK
already looks like a
PRESENTATION
then here are
3 REASONS
WHY EMAILING IT
IS A REALLY
BAD IDEA
1 YOUR DECK WOULD GET SHARED
with others who have never heard your pitch
2 YOU ARE NOT GOING TO BE AROUND
to explain things and answer queries
3 YOUR DECK HAS DIVIDED ATTENTION
with so many things ready to distract
10THINGS
so finally here are
to your email decks
to ensure they are doing a lot of good
and no harm
TO DO
OBJECTIVE
rethink your
65 7 9832 41 10
• You Can’t Close The Deal With It
• If Sending Before Meeting, Make It A Teaser To Get The Meeting
• If Sending Post Meeting, Use It To Push The Deal Forward
everything else
REMOVE
• Remove Everything That Is Not In Sync With The Defined Objective
65 7 9832 41 10
ENGAGING
MAKE IT
• With No Committed Time Slot, It Really Needs To Be Engaging
• Consider Adding Images, Icons & Examples
65 7 9832 41 10
per slide
ONE IDEA
• Don’t Fret About The Number Of Slides.
• Long Yet Engaging & Simple, Wins Over Short Yet Complicated
65 7 9832 41 10
HELP TEXT
add some
• This Sentence Is A Help Text. Use It Sparingly, Though.
65 7 9832 41 10
TITLE SLIDE
MAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer
• Use Large Font Size To Ensure Readability From Attachment
Preview
• This Deck’s Title Is A Good Example
65 7 9832 41 10
CALL TO ACTION
have a clear
• Do You Want Them To Visit A Web Page To Learn More
• Or Is There A Case Study You Want Them To Download
• Have It Only If It Serves The Objective
65 7 9832 41 10
SELF SUFFICIENT
ensure it to be
• Make Sure That Your Deck Doesn’t Require Any Additional
Information or Background, Beyond The Obvious, To Be Relevant
65 7 9832 41 10
the file
RENAME
• Don’t Name It Something Like “Sales Deck”
• Think About How The Other Person Would Search For The File,
Once Downloaded, On His Computer
• E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC
Ltd. Fix Recruitment Issues”
• And Of-course, Only Send A PDF Version (Or Similar)
65 7 9832 41 10
HYPERLINK
upload and share
• Sharing A Hyperlink Has Many Benefits Over Sending It As An
Attachment. Such As, Tracking User Behaviour, No Heavy Files To
Download.
65 7 9832 41 10
Want to keep this
presentation?
to Share & Download
Click Here
made with love by
WWW.DECKROOSTER.COM
Need help with your next presentation?
Talk to us
Click here
DECK ROOSTER
https://www.flickr.com/photos/126581283@N08/14931694214/sizes/l
https://www.flickr.com/photos/126581283@N08/15528742836/sizes/l
http://www.flaticon.com/free-icon/service-courier_69011
https://www.flickr.com/photos/126581283@N08/15366297288/sizes/l
https://www.flickr.com/photos/126581283@N08/14932266913/sizes/l
https://www.flickr.com/photos/126581283@N08/15365818129/sizes/o/
http://www.flaticon.com/free-icon/target_60481
http://www.flaticon.com/free-icon/recycle-bin-container-shape_12960
http://www.flaticon.com/free-icon/heart-outline_63263
http://www.flaticon.com/free-icon/lightbulb-idea_66298
http://www.flaticon.com/free-icon/write_46395
http://www.flaticon.com/free-icon/ice-cream-cone-outline_39783
http://www.flaticon.com/free-icon/finger-pressing-a-button_9606
http://www.flaticon.com/free-icon/tasks_13194
http://www.flaticon.com/free-icon/pdf-document_5097
https://www.iconfinder.com/icons/216660/link_icon#size=128
https://www.iconfinder.com/icons/194920/linkedin_outline_social_media_icon#size=128
https://www.iconfinder.com/icons/194929/facebook_outline_social_media_icon#size=128
https://www.iconfinder.com/icons/194909/outline_social_media_twitter_icon#size=128
https://www.iconfinder.com/icons/194926/google_outline_social_media_icon#size=128
A BIG THANKS TO AUTHORS OF GRAPHICS USED IN THIS DECK
DECK ROOSTER

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10 Things To Do Before Emailing Your Sales Deck To A Potential Client