We'd like to think people sign up for wellness programs because of something we can control -- like a cool platform, eye-catching incentives, and irresistible marketing. Although these extrinsic factors influence participation to an extent, it's the intrinsic, personal factors that inspire involvement and lasting success. Valuable to anyone involved in designing or implementing wellness programs, this SlideShare examines misconceptions and uncovers the real reasons people participate. We include 7 ways to inspire your target population through hope -- a major factor.

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