The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
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BY DARREN DEMATAS
Darren DeMatas has 10+ years of professional marketing
experience working with large corporations and small
businesses.
In addition to having an MBA in Internet Marketing,
Darren is a Copyblogger Certified Content Marketer and
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