Go to market standard bill of materials kit for use with SI Alliance marketing campaigns. Best practice for organizing assets, such as value propositions, demand generation campaigns, and case study/use case/client references to help build sales pipeline in enterprise accounts. Presented by Qlik. 2018.

1. Go To Market BOM
For SI & Consulting
Alliances Marketing Campaigns
February 2018

2. 2
What is a Bill of Materials (BOM)

3. 3
1. JVP PPT (“With”) 1. Industry Brief*
2. Partner Brief*
3. Solution Brief*
4. Shared POV or Joint
Whitepaper doc
5. Solution PPT (with use
case demos and solution
apps)*
6. “To Qlik Sales” PPT*
1. Credential (horizontal, as
doc or video)
2. Credential (vertical, as
doc or video)*
Value Propositions Content Assets
Credentials & Case
Studies
Note: *BOM materials jointly developed with the partner for use by partner and Qlik
Go To Market BOM

4. 4
Summary
Asset Name Asset Type & Description Audience Status (P, IP, C)
JVP PPT
1 slide Powerpoint that describes
benefits of the Qlik + partner
relationship to the EU. JVP content
underpins all content and
campaigns.
Internal, External Planned
Joint Value Proposition

5. 5
Summary
Asset Name Asset Type & Description Audience Status (P, IP, C)
Industry Brief*
1 to 2 page Word document that
describes key market segment, Qlik-
Partner position
Internal, External Planned
Partner Brief* 1 to 2 page Word document that
describes the partner firm
Internal, External Planned
Solution Brief*
1 to 2 page Word document that
describes the Qlik solutions
developed by the partner firm
Internal, External Planned
Shared POV or Joint
Whitepaper doc*
2 to 5 page Word document that
describes industry BI issue and joint
POV in addressing the issue via Qlik
Internal, External Planned
Solution PPT (with use
case demos and solution
apps)*
5 to 20 slide Powerpoint that
showcases Qlik solutions and
summarizes solution demos
Internal, External Planned
“To Qlik” Sales PPT*
10 to 25 slide Powerpoint used to
enable Qlik sales teams of
partnership benefits & opportunities
Internal, External Planned
Note: *BOM materials developed by the partner for use by Qlik
Alliance Content & Assets

6. 6
Summary
Asset Name Asset Type & Description Audience Status (P, IP, C)
Credential (horizontal)
doc or video
DOC: 2 page Word doc that describes a customer
analytics issue solved together by Qlik + partner,
describes the joint solution as a horizontal application,
and describes the business benefits gained from the
solution
VIDEO: 2 minute video that describes a customer
analytics issue solved together by Qlik + partner,
describes the joint solution as a horizontal application,
and describes the business benefits gained from the
solution
Internal, External Planned
Credential (vertical)
doc or video
DOC: 2 page Word doc that describes a customer
analytics issue solved together by Qlik + partner,
describes the joint solution as a vertical application, and
describes the business benefits gained from the solution
VIDEO: 2 minute video that describes a customer
analytics issue solved together by Qlik + partner,
describes the joint solution as a vertical application, and
describes the business benefits gained from the solution
Internal, External Planned
Note: *BOM materials developed by the partner for use by Qlik
Credentials & Case Studies

7. 7
Access Assets via Portal using Partner Library

8. www.qlik.com