Vamos is a mobile app that aims to make event discovery social by helping users find interesting local events and see what their friends are attending. The app provides real-time information about events starting times, locations, and attendees. This helps solve the problem of spontaneously deciding what to do in a city. The team believes Vamos can disrupt daily urban life by bringing friends together through a better event discovery experience than Facebook or other apps with multiple functions. The app is currently in beta testing in several cities and plans to launch fully in August.
2. The Team
Luis-Daniel Alegría David Prentell Jens Dressler Erik Collinder
CEO Chief Growth Officer CTO Creative Director
3. The dilemma
How do you know what’s going on in a city
famous for it’s rich culture and nightlife?
4. Solving the problem today
Phone & Texts Facebook Collective knowledge Plan ahead Search
+ Relevant information + Relevant information + Personal experience + Comprehensive database + Relevant information
+ Realtime + Personal network + Group consensus + Localized information + Localized content
- Limited availability - Event visibility - Preferences discussions - Static - Poor results
- Time critical - Limited mobile app - Limited know - Outdated information - Hard to query
5. The mission
“Bringing Friends Together”
A product that helps the user to find what she wants and drives
foot-traffic to advertising partners and/or events hosts.
6. The insight
Friends usually make plans to meet up in
advance, but the decision on what to do is
often made on the same day.
7. The target audience
Spontaneous smartphone users, young at heart, with the
desire to explore urban cities all around the world.
8. The promise
Vamos brings friends together by making event discovery social. Explore today's
most interesting local events and where the people you hang-out with are going.
9. The product today
Vamos makes it easy to get an idea of when an event starts, its location and who will be there.
11. The difference between Facebook and Vamos
Vamos is fully dedicated to make event discovery a better experience
compared to other apps that are acting in multiple spaces at once.
12. Vamos is a social product in its core
http://vimeo.com/38858276
13. 120 beta testers
Early market validation
Berlin Amsterdam
London Barcelona
Oslo San Francisco
Stockholm Singapore
New York Sao Paulo
15. The PR
“Vamos already has plenty to “1/10 app ideas that can “Currently, the Internet scene
offer in the way of suggesting potentially disrupt daily seems particularly curious
things to do. It’ll be fascinating urban life” about an app: Vamos.”
to see the traction it can
attract when it goes live”.
16. The next steps
• App store launch in August
• Official launch partner at Tech Open Air Berlin
• Roll it out in key global markets
• Press and media coverage
• Generate organic growth (from in-app features)
• Reach the 1m user milestone within 12 months
• Analyze key performance indicators and optimize the product