4. Key Findings
Different app categories present varied levels of opportunity
for app developers
Games and entertainments apps are numerous (more
competition) but also popular (more demand)
Despite their abundance (more competition), books and
education apps are not particularly popular (low demand)
Productivity, utilities, and social networking are also
areas of opportunity
Copyright 2010, Third Ave Labs Page 4
5. App Store Category Popularity (Developer)
Developers so far have flocked to Books, Games and
Entertainment categories
Apps by Category
Books 32,715
Business 4,641
Education 13,668
Entertainment 22,268
Finance 2,640
Games 28,608
Healthcare & Fitness 3,895
Lifestyle 10,441
Medical 2,578
Music 6,944
Navigation 4,476
News 4,469
Photography 3,259
Productivity 4,247
Reference 7,027
Social Networking 3,144
Sports 6,773
Travel 10,676
Utilities 11,014
Weather 721
Copyright 2010, Third Ave Labs Page 5
7. Percentage of Apps Downloaded
Games, entertainment, and productivity apps get a
disproportionate percentage of downloads by Apptizr users
Percentage of Apps by Category
Books 3% 18%
Categories with the Business 1% 3%
highest download per app Education 3%
7%
ratio: Games, Entertainment 12% 22%
1%
Entertainment, Finance 1%
29%
Games
Productivity Healthcare & Fitness 2%
16%
2%
Lifestyle 7%
6%
1%
Categories with the Medical 1%
4%
Music
lowest download per app Navigation 1%
2%
4%
ratio: Books, Travel, News 1%
2%
Sports, Education, and Photography 3%
2%
Business Productivity 2%
5%
Reference 3%4%
Social Networking 4%
2% % of Apps Downloaded (Apptizr)
Sports 1% 4%
% of Apps in App Store
Travel 1%
6%
Utilities 6% 8%
Weather 0%
0%
0% 5% 10% 15% 20% 25% 30% 35%
Copyright 2010, Third Ave Labs Page 7
8. Percentage of Apps Rated
Similar results are found by looking at percentage of apps
receiving reviews on App Store (proxy for downloads)
Percentage of Apps by Category
Books 1% 18%
Categories with the Business 1%3%
highest ratings per app Education 1%
7%
ratio: Games, Social Entertainment 12% 16%
1%
Networking, Finance 1%
45%
Games
Entertainment Healthcare & Fitness 2%
16%
2%
Lifestyle 4%6%
0%
Categories with the Medical 1%
4%
Music
lowest ratings per app Navigation 1%
2%
4%
ratio: Books, Education, News 1%
2%
Travel, Business Photography 2%
2%
Productivity 3%
2%
Reference 2%4%
Social Networking 6%
2% % of Apps Rated (App Store)
Sports 2%4%
% of Apps in App Store
Travel 1%
6%
Utilities 7%
6%
Weather 1%
0%
0% 10% 20% 30% 40% 50%
Copyright 2010, Third Ave Labs Page 8
9. Percentage of Apps Liked
Most “liked” categories by Apptizr users are games,
entertainment, productivity, and utilities
Percentage of Apps by Category
Books 3% 18%
Categories with the Business 2% 3%
highest likes per app Education 4%
7%
ratio: Productivity, Entertainment 12%13%
2%
Utilities, Social Finance 1%
19%
Games
Networking, Games Healthcare & Fitness 4%
16%
2%
Lifestyle 6% 7%
1%
Categories with the Medical 1%
Music 4% 5%
lowest likes per app ratio: Navigation 1% 2%
Books, Travel, Sports, News 2%
2%
Education Photography 2% 4%
Productivity 10%
2%
Reference 4% 5%
Social Networking 5%
2% % of Apps Liked (Apptizr)
Sports 1% 4%
% of Apps in App Store
Travel 2%
6%
Utilities 6% 10%
Weather 1%
0%
0% 5% 10% 15% 20%
Copyright 2010, Third Ave Labs Page 9
12. Q1 2010 Top Liked Apps (Free)
Rank App Category
1 Pandora Radio Music
2 Shazam Music
3 Google Mobile App Reference
4 Google Earth Travel
5 Remote Entertainment
6 Movies Entertainment
7 textPlus Social Networking
8 Backgrounds Entertainment
9 Bump Social Networking
10 SnapTell Lifestyle
Copyright 2010, Third Ave Labs Page 12
13. Q1 2010 Top Liked Apps (Paid)
Rank App Category Price
1 RedLaser Utilities $0.99
2 Tap Tap Revenge Classic (paid version) Games $1.99
3 Tap Tap Revenge 2.6 Games $0.99
4 Pocket God Entertainment $0.99
5 1Password Productivity $6.99
6 Star Walk ‐ 5 stars astronomy guide Education $2.99
7 Air Sharing Productivity $2.99
8 AppSniper Productivity $0.99
9 SoundHound Music $4.99
10 Things Productivity $9.99
Copyright 2010, Third Ave Labs Page 13
14. Q1 2010 Top Downloaded Apps (Free)
Rank App Category
1 MyTown Entertainment
2 Deal or No Deal: Million Dollar Mission Lite Games
3 Tap Fish Games
4 eWiFi Utilities
5 BubbleWrap Entertainment
6 Apptizr Productivity
7 textPlus Social Networking
8 Would You Survive? Entertainment
9 EPIC FAIL Lifestyle
10 Google Earth Travel
Copyright 2010, Third Ave Labs Page 14
15. Q1 2010 Top Downloaded Apps (Paid)
Rank App Category Price
1 Fingerzilla Games $1.99
2 1Password Productivity $6.99
3 Night Stand Utilities $0.99
4 Star Walk ‐ 5 stars astronomy guide Education $2.99
5 Pocket God Entertainment $0.99
6 The Moron Test Entertainment $0.99
7 iHandgun Entertainment $0.99
8 AppSniper Productivity $0.99
9 SoundHound Music $4.99
10 RedLaser Utilities $0.99
Copyright 2010, Third Ave Labs Page 15
