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flickr.com/photos/frf_kmeron/3761063379/

Social Media &

Customer Connections:
s
on raries
ti b
ca Li
li
p
Im
or
f

david lee king | davidleeking.com | tscpl.org
flickr.com/photos/mdgovpics/6756420231/
flickr.com/photos/mdgovpics/6756420231/
flickr.com/photos/miserychick/7052093201/
flickr.com/photos/frf_kmeron/3761063379/
flickr.com/photos/frf_kmeron/3761063379/

not a
good idea
flickr.com/photos/krezk/2768502090/

the current landscape
social media
librarians
today’s MAD librarian
skills include …?
… and libraries need
this stuff …
customers
So, what do you think
about our library?

flickr.com/photos/10059155@N05/4712929433/
Mix it all
together, and …
flickr.com/photos/pamhule/8604396773/
this landscape
has implications…
still need
those mad
librarian
skills
flickr.com/photos/bookgrl/1285989556/
flickr.com/photos/t_buchtele/3422507814/

d
n
i
f e
n dl
a e
c e
e n
w e
h
t
we need to
be social

flickr.com/photos/jasonahowie/8583949219/
we need new skills

flickr.com/photos/sandialabs/12238306823/
content skills

flickr.com/photos/itsmeritesh/10470324244/
media creation skills

flickr.com/photos/chocxtc/8092078083/
social
media
skills
flickr.com/photos/sandialabs/12238306823/

http://boldandfierce.com/the-social-media-phenomenon-a-discussion-with-my-husband/
we need
new tools

flickr.com/photos/nfsa/4580070895/
how
do you
get there?
flickr.com/photos/jdhancock/4407661873
starts with your
community

flickr.com/photos/meer/172210681
why listen?
flickr.com/photos/58571789@N00/4519906494/
what to
listen for
flickr.com/photos/58571789@N00/4519906494/
responding
flickr.com/photos/58571789@N00/4519906494/
listening in
Topeka
flickr.com/photos/58571789@N00/4519906494/
ask them what they
want to see

flickr.com/photos/meer/172210681
flickr.com/photos/meer/172210681
starts with staff
how to post
Be human!

flickr.com/photos/47494486@N03/5036313154/
[“you”]
be “you”
online
Type like you talk

flickr.com/photos/60648084@N00/2462966749/
Think short.

flickr.com/photos/28311604@N00/63694234/
Be visual.

flickr.com/photos/20375052@N00/5681426/
Be visual.

39
add pictures
& video
[like this]
add pictures
& video
pics of staff
new stuff
customers!
flickr.com/photos/hackleypubliclibrary/3903700537/

where are
the people?
Social Media & Customer Connections: Implications for Libraries
who does the work?

flickr.com/photos/aboutmattlaw/3673332299/
Multiple admins
flickr.com/photos/33472412@N00/1696964330/

set posting goals
ROI
flickr.com/photos/andercismo/2349098787
Basics =
Audience Growth

flickr.com/photos/nedward/3379354574
Engagement =
customers
connecting
with you
flickr.com/photos/saclaw/7107478019

Conversions =
calls-to-action
& next steps
let’s start now!

flickr.com/photos/camdiluv/4441155157
thanks!
davidleeking.com
questions?
davidleeking.com

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Social Media & Customer Connections: Implications for Libraries