Want to watch the video presentation? Visit: http://www.melbourneseoservices.com/modern-seo-2015/ Google is evolving - Penguin, Panda, Hummingbird and all the other updates. Have you updated your strategy for 2015? David Jenyns from Melbourne SEO & Video shares the rock solid methodology they use, and you can too, to win online in 2015. Modern SEO & Authority Content - Watch the presentation to find out more: http://www.melbourneseoservices.com/modern-seo-2015/

1. Modern SEO &
Authority Content.
Strategies for 2015 and beyond.
@davidjenyns

2. The holy grail.

3. SEO has changed.

4. KeywordsLinks
Crawl Rankings
SEO in 2004
Great SEO isn’t just about SEO.

5. Keywords
Links
Crawl
Rankings
SEO in 2014
Social
Content
Design & UX
Speed
Accessibility
Email
Press & PR
CX
Webspam
Mobile
InternationalizationLocalization
Great SEO isn’t just about SEO.

7. Google’s leaked quality rating guidelines.

8. Biggest insight.
• EAT

9. The trump card.

10. Eric Schmidt
"Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in most
users naturally clicking on the top (verified) results.
The true cost of remaining anonymous, then, might
be irrelevance; even the most fascinating content,
if tied to an anonymous profile, simply won’t be
seen because of its excessively low ranking."
- The excerpt came from the Wall Street Journal,
which quoted from The New Digital Age (1st Feb 2014).

11. Authorship is the answer.
X

12. • Insert respect my authrotiy.

14. How it works…

15. Your scoreboard.

17. What is modern SEO?

19. Website. Content. Share.
• <whiteboard text>

20. Website. Content. Share.
• <whiteboard text>
Technical"
Onpage SEO"
Offpage SEO

21. Website. Content. Share.
• <whiteboard text>
Technical"
Onpage SEO"
Offpage SEO

22. Website.

23. The instructions are clear.

24. • Quick loading.
• Responsive.
• Great user experience.
Technical

25. Site speed.
https://developers.google.com/speed/pagespeed/insights/

26. https://support.google.com/webmasters/

28. • free report

29. Website. Content. Share.
• <whiteboard text>
Technical"
Onpage SEO"
Offpage SEO

30. Technical"
Onpage SEO"
Offpage SEO

31. What about onpage SEO?

32. What’s good onpage SEO?

33. Keyword master list.
• Your names / brands / products
• Predictive & related searches
• Analytics & site searches

34. Cross check it & data driven.

35. Screaming Frog.
www.screamingfrog.co.uk/seo-spider/

36. Map it.
• Map your site

37. • 1 keyword per page
• Titles/description/body
• User #1
<Insert keyword>

38. Website. Content. Share.
• <whiteboard text>
Technical"
Onpage SEO"
Offpage SEO

39. Technical"
Onpage SEO"
Offpage SEO

40. Take"
responsibility.

41. Reputation management.

44. How do you stack up?

45. Website. Content. Share.
• <whiteboard text>

46. Content.

47. What is authority content ?
“The act of consistently creating and distributing
helpful information and stories to gain the
attention, engage and influence a clearly defined
audience with the objective being to identify those
who would benefit from your products / services.”
- David Jenyns

48. Helpful.

49. Consistent.

50. Attention, engagment, trust.

51. Video is the secret.

52. The fact is…

53. AuthorityContent.com

54. Maximum Authority, Minimum Time.

55. Website. Content. Share.
• <whiteboard text>

56. Share.

57. Your blog.

58. Your database.

59. Your social.

60. SEO happens naturally.

61. Rules to share by.

62. Optimise everything!
• Tile
• Description
• Tags

63. Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts

64. Isn’t <insert tactic> dead?

65. The way internet was meant to be.

66. Results"
!
659,006mins
youtube.com/theSEOmethod

67. raul +dave

68. dave car

70. What I learned from the Lego car.

71. Some better than others.

72. EAT."
Website.
Content.
Share.

73. Good SEO vs Bad SEO.

74. • free report

75. melbourneSEOservices.com/goodies

76. melbourneSEOservices.com/goodies