4. Meet The Man
“The closest I came to meeting The Man at
SXSW this year is David Berkowitz, the chief
marketing officer of digital agency MRY.”
- Casey Newton, The Verge
5. The most ironic SXSW ever! 3 key themes
• Irony 1: Sharing privacy
– Everyone’s sharing public updates about the speakers and apps that
are trying to protect our privacy
• Irony 2: Branded technologists
– In a striking inversion, the most successful technologies at SXSW were
launched by brands
• Irony 3: FOMOgraphy
– The focus is often less about what you do there than how jealous you
make the people who aren’t there
10. Brands are the new startups
“Once upon a time, long, long ago, SXSW was
the place you'd visit to experience cool, new
startup technology…. While there are still
startups at SXSW and that remains a big
reason brands attend, this year it was mostly
big brands sharing tech wizardry.”
- Steve Hall, Adrants
11. Want to meet brands? They’re on stage everywhere