What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
10. Framework for charting impact of what you see at CES
Innovative
Applicable
InnovativeIrrelevant
Applicable Essential
11. [Insert inspirational quote about
brands at CES, eg:]
“Marketing is like a Las Vegas buffet.
Or a Cirque du Soleil show. Or the
Bellagio fountain. You never know
what you’re gonna get.”
--F500 marketer
12. [Insert quote from Michael
Kassan to ensure we’re on
MediaLink’s invite lists - eg:]
“CES isn’t just about
consumers. It isn’t just about
electronics. It’s about the
show.”
– Michael Kassan, Chairman
and CEO, MediaLink
21. The internet of things can be everything or something,
but not nothing
22. Internet of Stuff or Things or
Whatever
All of our devices are talking to each other.
Pretty soon, they’ll take after us and just check their
iPhones instead.
23. Nothing is more romantic than giving your partner a ring that tells them to get
more exercise and sleep
24. “Sengled Voice is the only integrated microphone/speaker LED bulb on the market.”
Because we need 50,000 choices for talking lightbulbs.
25. Interet of Things (IoT) Bingo:
Find any of these connected devices
Refrigerator Hose Razor Ice cream cone
wrapper
Book
Lamp Bridle Desk Minivan Vacuum
Watch Glasses FREE (recharge
your devices
here)
Condom Stilts
Rosary beads Luggage Gas pump Umbrella Dog leash
Thermometer Bra Toboggan Pack of gum Shoes
27. The next wave of drones: self-flying drones you can carry with you. You’ll also need
a selfie brush so your hair looks perfect in those drone selfies (dronies)
29. Drone Bingo! Find a drone that…
Slices bagels Waters plants Takes selfies of
you
Takes selfies of
itself
Kills spiders
Whispers sweet
nothings in your
ear
Prays Tickles Farts so it
covers up when
you do
Shuts up movie
talkers
Plays a perfect
game of Jenga
Fights fires FREE
(park your
drone here)
Dances
(Hammer pants
optional)
Clips toenails
Votes Tortures
terrorists
Tortures non-
terrorists
Sweeps
chimneys
Plays soccer
Collects stamps Cuddles Gives rides to
hamsters
Fetches
newspapers
Holds your
place in line
37. VR Bingo! Find a VR experience where you can do each of these
activities:
Explore a home Explore an
office
Explore a store Explore a castle Explore a pawn
shop
Fly Swim Ride a horse Twerk Sleep
Eat Drink FREE
(nothing in real
life is free, but
this is VR)
Get drunk Nurse a
hangover
Watch a concert Watch a
sporting event
Watch a
presidential
debate
Watch a movie Baywatch
Play Minecraft Play Pong Play football
(American or
international)
Play air guitar Play hookie
38. Cars
We were promised flying cars. Now we have to sit
through yet another freaking deck referencing that
quote like it’s Mark 12:31.
43. Photo montage of all the breakthrough 4K, 8K, and 3D
TVs that everyone’s talking about this year
44. Links and Resources
• CES 2016 Innovation Awards (CES)
• CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek)
• Top Technology Trend to Watch 2016-2018 (Forrester)
• Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes)
• Marketers: 5 Technologies You Should Watch for at CES 2016 (VentureBeat)
• 6 Future-Focused Trends to Watch at CES 2016 (PSFK)
• CES 2007-2016: 10 Years in Review (my presentation)
• Reality Check: 2016 Won’t Be the Year of VR (my Ad Age column)
• Here’s What to Expect at CES Next Week (Verge)
• CES 2016 Guide: How to Survive the Madness (VentureBeat)
CES 2016 Preview Report
Palmer Luckey: http://www.theverge.com/2015/8/6/9111631/palmer-luckey-time-cover-oculus-dumb
Team (make it look like there’s a massive team, when it’s a senior exec doing a lot of Googling that could be done by interns),
Here’s the draft of CES takeaways, compiled months ahead of the Consumer Electronics Show so that we don’t have to do too much when we get there.
Thanks for your help in pulling this together.
David BerkowitzCMO, MRY @dberkowitz / @MRYDavid dot Berkowitz at MRY .com
What CES really stands for
Constantly Evolving Screens
Cyborgs Enslaving Society
Computers, Earphones, Strippers
We don’t need self-driving cars but self-driving roads
It’s not the internet of things but the things of the internet
The Statue of Liberty is the world’s largest beacon
When technology talks to itself, everybody needs to listen
Wearables are the new shareables
What we’ll do while we drive self-driving cars
Work
Dubsmash
Drink and self-drive
Take VR trip simulating actual trip
Cure diseases
Spend time with other human beings (LOL)
Periscope our trips
Bio breaks
Tinder
Netflix + Chill
CES 2016 Innovation Awards (CES)
CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek)
Top Technology Trend to Watch 2016-2018 (Forrester)
Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes)
Marketers: 5 Technologies You Should Watch for at CES 2016 (VentureBeat)
6 Future-Focused Trends to Watch at CES 2016 (PSFK)
CES 2007-2016: 10 Years in Review (presentation by David Berkowitz)