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@CES 2014
the #wearable #connectable #printable future
Bonus Inside:
See the
12 Principles
of CES!

David Berkowitz
Chief Marketing Officer, MRY
david.berkowitz@mry.com
@dberkowitz / @mry
www.mry.com
What you‟ll find inside
• Overview of CES 2014
• The 12 Principles of CES
• Parsing #CES buzz
• Show highlights:
– An endless catwalk of wearables
– The Connectosphere
– 3D printing
– Beep beep, beep beep, yeah!
– Gaming

• What doesn‟t matter
• Resources
Overview of CES 2014
“The new world order is
complete collaboration,
and CES is a great
showcase for that.”
-

Carolyn Everson,
Facebook
We saw, learned, and experienced a lot at CES
Want all our highlights? Check our collaborative
Pinterest board
Yes, it is also a 150,000 person party
The speakers keep getting bigger
Demo Day: 8 startups presented about beacons,
3D printing, mobile marketing, and more
The Innovative-Applicable matrix assesses what is
truly groundbreaking, and what matters to marketers
Useful

Applicable

Breakthrough

Underwhelming

Exciting

Innovative
The 12 Principles of CES
1) Every device should be able to connect to other
devices, and the cloud
2) Every surface can be a screen
3) Sensors are getting small and cheap enough that it will
be cost effective to incorporate them into practically every
kind of product and package within the next several years.
4) Your car can drive and park itself
5) Your car is another connected home
6) Your home and your car have operating systems
7) Your home and car operating systems will soon have
app stores more robust than what you have today on your
phone
8) Wearable technology will scale when the emphasis
shifts from technology to fashion
9) 3D printing has expanded well beyond plastics to
ceramics, metals, food, and even human organs
10) Within the next 5 years, 3D printers will be cheap
enough that they expand from to the mass market, with
the „toner‟ costing more than the printer
11) Within the next 5 years, mass market 3D printers will
be able to print common household goods, of the same
quality that consumers would expect from local stores
12) TVs will always get bigger and thinner. The quality of
the screens will always outpace the content available.
It‟s an arms race ad infinitum
The 12 Principles of CES
1.

Every device should be able to connect to other devices, and the cloud

2.

Every surface can be a screen

3.

Sensors are getting small and cheap enough that it will be cost effective to incorporate them into practically every kind of product and package within the next several years.

4.

Your car can drive and park itself (and far better than you can drive and park it)

5.

Your car is another connected home

6.

Your home and your car have operating systems

7.

Your home and car operating systems will soon sport app stores far more robust than what you have today on your phone

8.

Wearable technology will scale when the emphasis shifts from technology to fashion

9.

3D printing has expanded well beyond plastics to ceramics, metals, food, and even human organs

10.

Within the next 5 years, 3D printers will be cheap enough that they expand from the hobbyist market to the mass market, with people paying a nominal amount for the printer and
more, over the course of its use, for the „toner‟ – whether plastics or other materials

11.

Within the next 5 years, mass market 3D printers will be able to print common household goods, of the same quality that consumers would expect from local stores

12.

TVs will always get bigger and thinner, with the picture more captivating. The quality of the screens will always outpace the content available to take advantage of that quality. It‟s
an arms race ad infinitum
Parsing #CES Buzz
“Innovation is
applied insight.”
-

Howard Lieberman,
Silicon Alley Innovation Institute
“Global scale
powered by human
insight is what wins
in 2014.”
-

Michael Kassan,
Media Link LLC
Samsung tops 4K buzz, but Sony hogs CES limelight
Parsing CES buzz: why did some trends pop?

T-Mobile CEO who
crashed AT&T party
Looking ahead
to February
Ubiquitous
presence there
This wasn‟t
even bigger?

Overhyped

Christopher Lloyd
is back!

Meet your
overlords
What‟s behind the buzz?

Overhyped

CES
mainstay
New &
important
Flubbed
keynote
WWE pummels PR competition
It‟s not a show for the faint of heart
Top posts shared are all about the cars
An endless catwalk of
wearables
Reebok heads into wearable tech with a sports safety
goal, alerting coaches about dangerous head hits
Pebble Steel steals CES
“It‟s telling that the most impressive wearable at CES for me was a
mostly aesthetic iteration of an existing product. The Pebble
Steel is the Pebble I always wanted to begin with.” - TechCrunch
Fitbit has larger than life presence at CES as one of
the most successful wearables to date
Fitbit, mirroring Pebble, sees wearable tech as
fashion, and partners with Tory Burch for accessories
Can you guess which pair of glasses sports a digital
screen and camera?
Glasses through the ages: so many failed attempts
that get closer to a vision of the future
Sensors in baby clothing alert changes in breathing,
temperature, and position
Intel-backed Mimo Baby onesie hints to broader focus
in better baby tracking
Not up for a onesie? Owlet‟s Vitals Monitor is a
souped up sock already on sale
The Connectosphere
where any device can connect to another,
and to the cloud
2014: year of the connected doorbells and doorknobs
Pets can have their fitness monitored too
Mother and her Cookies cook up new uses for sensors
Mommy Tech: 2050‟s just like 1950
“…CES takes the more antiquated, sexist view that co-parenting isn‟t
actually a thing, and moms are, for the purposes of this show, positioned
squarely in the kitchen with a baby monitor on the counter and a toddler
with an iPad on the floor. Literally. The largest booth in the zone is a
kitchen/dining room/laundry room, courtesy of Whirlpool.” - VentureBeat
Smart sporting goods monitor and optimize your game
Adaptable, easily programmable sensors can monitor
your home (CubeSensors)
Smart toothbrushes track brushing behavior and
encourage you to beat your best „score‟
Guardian Bear, Therapy Seal find more kid-friendly
ways to collect vital signs
3D Printing
3D printing extends to chocolate
3Doodler: 3D printing meets the glue gun
Makerbot announces new printers, and promotes its
digital store to buy fun 3D printed goods
Beep Beep, Beep Beep,
Yeah
Whatever the concept, the future of the car is connectivity
CES concept cars do make it one of the hottest auto
shows, and this carbon fiber car pic was the most shared
shot of CES
Audi spotlights a new car design with far-reaching
headlights
BMW touts hands-free driving
Audi, GM, Honda, Hyundai join Google in supporting
Android-centric Open Automotive Alliance
Intel Edison: computers keep shrinking, enabling next
gen wearable, connectable devices
Gaming
It was a rough CES
Anki Drive: humans control cars with iPhones,
computers control cars with artificial intelligence
Oculus Rift finally brings augmented reality past
Disclosure level of immersiveness
Sony touts its knockout hit with PS4
Robot pals may soon have minds of their own
(meet the WowWee MiP)
Gesture, eye control attempt to further shake up
gaming
What doesn‟t matter
What doesn‟t matter?
At every CES, a lot of what gets the most buzz isn‟t that important for
consumers or marketers.
For instance, ever since high definition televisions debuted and became
mass market devices, the next generations of 3D, OLED, and 4K TVs have
failed to excite people to make upgrades in the same way, as gorgeous as
those newer screens are.

Here are a few examples of technologies, products, and announcements
that got plenty of buzz but are evolutionary at best and won‟t change
consumer behavior anytime soon.
Not all change is revolutionary
Airtame wins Engadget‟s Best Startup –
though Google Chromecast has major leg up
Everything is 4K! Okay, so screen resolutions keep
improving. Maybe some people will look up from their
tablets and smartphones long enough to notice.
No, people won‟t be paying by having a cash register
taking their pulse (though someone built the tech)
Real TVs have curves.
So they‟re harder to hang on the wall?
3D theater… we‟re all suckers for it
Yahoo keynote announces ad platform, Tumblr
integration. Weekend Update more newsworthy
Blue Man Group? Arrested Development reference?
I have no idea
Resources
Further reading
• The Story of CES as Told by Tweeted Cries for Help (Digiday) • This is the Real CES (The Verge) - Engadget‟s Best of CES
• Best of CES (VentureBeat)
• Top 10 Trends of CES (VentureBeat) :
• Why CES Lacked a Big Bang – (Ad Age, by David Berkowitz)

• Keyhole Real-Time Trend Tracker for CES (Keyhole)
• CES Still Matters but Shadow CES Matters Even More (Time)
• Collaborative Pinterest Board Covering CES 2014
THANK YOU
David Berkowitz
Chief Marketing Officer, MRY
david.berkowitz@mry.com
@dberkowitz / @mry
www.mry.com
www.marketersstudio.com

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CES 2014 Review: 12 Principles & What Matters for Marketers

  • 1. @CES 2014 the #wearable #connectable #printable future Bonus Inside: See the 12 Principles of CES! David Berkowitz Chief Marketing Officer, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com
  • 2. What you‟ll find inside • Overview of CES 2014 • The 12 Principles of CES • Parsing #CES buzz • Show highlights: – An endless catwalk of wearables – The Connectosphere – 3D printing – Beep beep, beep beep, yeah! – Gaming • What doesn‟t matter • Resources
  • 4. “The new world order is complete collaboration, and CES is a great showcase for that.” - Carolyn Everson, Facebook
  • 5. We saw, learned, and experienced a lot at CES
  • 6. Want all our highlights? Check our collaborative Pinterest board
  • 7. Yes, it is also a 150,000 person party
  • 8. The speakers keep getting bigger
  • 9. Demo Day: 8 startups presented about beacons, 3D printing, mobile marketing, and more
  • 10. The Innovative-Applicable matrix assesses what is truly groundbreaking, and what matters to marketers Useful Applicable Breakthrough Underwhelming Exciting Innovative
  • 12. 1) Every device should be able to connect to other devices, and the cloud
  • 13. 2) Every surface can be a screen
  • 14. 3) Sensors are getting small and cheap enough that it will be cost effective to incorporate them into practically every kind of product and package within the next several years.
  • 15. 4) Your car can drive and park itself
  • 16. 5) Your car is another connected home
  • 17. 6) Your home and your car have operating systems
  • 18. 7) Your home and car operating systems will soon have app stores more robust than what you have today on your phone
  • 19. 8) Wearable technology will scale when the emphasis shifts from technology to fashion
  • 20. 9) 3D printing has expanded well beyond plastics to ceramics, metals, food, and even human organs
  • 21. 10) Within the next 5 years, 3D printers will be cheap enough that they expand from to the mass market, with the „toner‟ costing more than the printer
  • 22. 11) Within the next 5 years, mass market 3D printers will be able to print common household goods, of the same quality that consumers would expect from local stores
  • 23. 12) TVs will always get bigger and thinner. The quality of the screens will always outpace the content available. It‟s an arms race ad infinitum
  • 24. The 12 Principles of CES 1. Every device should be able to connect to other devices, and the cloud 2. Every surface can be a screen 3. Sensors are getting small and cheap enough that it will be cost effective to incorporate them into practically every kind of product and package within the next several years. 4. Your car can drive and park itself (and far better than you can drive and park it) 5. Your car is another connected home 6. Your home and your car have operating systems 7. Your home and car operating systems will soon sport app stores far more robust than what you have today on your phone 8. Wearable technology will scale when the emphasis shifts from technology to fashion 9. 3D printing has expanded well beyond plastics to ceramics, metals, food, and even human organs 10. Within the next 5 years, 3D printers will be cheap enough that they expand from the hobbyist market to the mass market, with people paying a nominal amount for the printer and more, over the course of its use, for the „toner‟ – whether plastics or other materials 11. Within the next 5 years, mass market 3D printers will be able to print common household goods, of the same quality that consumers would expect from local stores 12. TVs will always get bigger and thinner, with the picture more captivating. The quality of the screens will always outpace the content available to take advantage of that quality. It‟s an arms race ad infinitum
  • 26. “Innovation is applied insight.” - Howard Lieberman, Silicon Alley Innovation Institute
  • 27. “Global scale powered by human insight is what wins in 2014.” - Michael Kassan, Media Link LLC
  • 28. Samsung tops 4K buzz, but Sony hogs CES limelight
  • 29. Parsing CES buzz: why did some trends pop? T-Mobile CEO who crashed AT&T party Looking ahead to February Ubiquitous presence there This wasn‟t even bigger? Overhyped Christopher Lloyd is back! Meet your overlords
  • 30. What‟s behind the buzz? Overhyped CES mainstay New & important Flubbed keynote
  • 31. WWE pummels PR competition
  • 32. It‟s not a show for the faint of heart
  • 33. Top posts shared are all about the cars
  • 34. An endless catwalk of wearables
  • 35. Reebok heads into wearable tech with a sports safety goal, alerting coaches about dangerous head hits
  • 36. Pebble Steel steals CES “It‟s telling that the most impressive wearable at CES for me was a mostly aesthetic iteration of an existing product. The Pebble Steel is the Pebble I always wanted to begin with.” - TechCrunch
  • 37. Fitbit has larger than life presence at CES as one of the most successful wearables to date
  • 38. Fitbit, mirroring Pebble, sees wearable tech as fashion, and partners with Tory Burch for accessories
  • 39. Can you guess which pair of glasses sports a digital screen and camera?
  • 40. Glasses through the ages: so many failed attempts that get closer to a vision of the future
  • 41. Sensors in baby clothing alert changes in breathing, temperature, and position
  • 42. Intel-backed Mimo Baby onesie hints to broader focus in better baby tracking
  • 43. Not up for a onesie? Owlet‟s Vitals Monitor is a souped up sock already on sale
  • 44. The Connectosphere where any device can connect to another, and to the cloud
  • 45. 2014: year of the connected doorbells and doorknobs
  • 46. Pets can have their fitness monitored too
  • 47. Mother and her Cookies cook up new uses for sensors
  • 48. Mommy Tech: 2050‟s just like 1950 “…CES takes the more antiquated, sexist view that co-parenting isn‟t actually a thing, and moms are, for the purposes of this show, positioned squarely in the kitchen with a baby monitor on the counter and a toddler with an iPad on the floor. Literally. The largest booth in the zone is a kitchen/dining room/laundry room, courtesy of Whirlpool.” - VentureBeat
  • 49. Smart sporting goods monitor and optimize your game
  • 50. Adaptable, easily programmable sensors can monitor your home (CubeSensors)
  • 51. Smart toothbrushes track brushing behavior and encourage you to beat your best „score‟
  • 52. Guardian Bear, Therapy Seal find more kid-friendly ways to collect vital signs
  • 54. 3D printing extends to chocolate
  • 55. 3Doodler: 3D printing meets the glue gun
  • 56. Makerbot announces new printers, and promotes its digital store to buy fun 3D printed goods
  • 57. Beep Beep, Beep Beep, Yeah
  • 58. Whatever the concept, the future of the car is connectivity
  • 59. CES concept cars do make it one of the hottest auto shows, and this carbon fiber car pic was the most shared shot of CES
  • 60. Audi spotlights a new car design with far-reaching headlights
  • 62. Audi, GM, Honda, Hyundai join Google in supporting Android-centric Open Automotive Alliance
  • 63. Intel Edison: computers keep shrinking, enabling next gen wearable, connectable devices
  • 65. It was a rough CES
  • 66. Anki Drive: humans control cars with iPhones, computers control cars with artificial intelligence
  • 67. Oculus Rift finally brings augmented reality past Disclosure level of immersiveness
  • 68. Sony touts its knockout hit with PS4
  • 69. Robot pals may soon have minds of their own (meet the WowWee MiP)
  • 70. Gesture, eye control attempt to further shake up gaming
  • 72. What doesn‟t matter? At every CES, a lot of what gets the most buzz isn‟t that important for consumers or marketers. For instance, ever since high definition televisions debuted and became mass market devices, the next generations of 3D, OLED, and 4K TVs have failed to excite people to make upgrades in the same way, as gorgeous as those newer screens are. Here are a few examples of technologies, products, and announcements that got plenty of buzz but are evolutionary at best and won‟t change consumer behavior anytime soon.
  • 73. Not all change is revolutionary
  • 74. Airtame wins Engadget‟s Best Startup – though Google Chromecast has major leg up
  • 75. Everything is 4K! Okay, so screen resolutions keep improving. Maybe some people will look up from their tablets and smartphones long enough to notice.
  • 76. No, people won‟t be paying by having a cash register taking their pulse (though someone built the tech)
  • 77. Real TVs have curves. So they‟re harder to hang on the wall?
  • 78. 3D theater… we‟re all suckers for it
  • 79. Yahoo keynote announces ad platform, Tumblr integration. Weekend Update more newsworthy
  • 80. Blue Man Group? Arrested Development reference? I have no idea
  • 82. Further reading • The Story of CES as Told by Tweeted Cries for Help (Digiday) • This is the Real CES (The Verge) - Engadget‟s Best of CES • Best of CES (VentureBeat) • Top 10 Trends of CES (VentureBeat) : • Why CES Lacked a Big Bang – (Ad Age, by David Berkowitz) • Keyhole Real-Time Trend Tracker for CES (Keyhole) • CES Still Matters but Shadow CES Matters Even More (Time) • Collaborative Pinterest Board Covering CES 2014
  • 83. THANK YOU David Berkowitz Chief Marketing Officer, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com www.marketersstudio.com

Hinweis der Redaktion

  1. http://blog.seattletimes.nwsource.com/brierdudley/Everson01_print.jpg
  2. Images via Evan Kraut
  3. Group CES pinboard - http://www.pinterest.com/dberkowitz/ces-2014-consumer-electronics-show/
  4. MashBashCES
  5. Michael Bay image – Pop Culture Maven - http://www.popculturemaven.com/oddsends/michael-bay-meltdown-at-ces/Dick Costolo, TwitterMaurice Levy, Publicis Groupe
  6. ChatID – www.chatid.com Crowdtap – www.crowdtap.com NewAer – www.newaer.com Nomi – www.getnomi.com Poptip – www.poptip.com Pretty in my Pocket – www.prettyinmypocket.comShapeways – www.shapeways.com Zoove – www.zoove.com
  7. Oculus VR headset - http://www.roadtovr.com/ces-2014-oculus-rift-crystal-cove-prototype-palmer-luckey-nate-mitchell-low-persistence-positional-tracking-interview-video/Yahoo keynote - http://www.examiner.com/article/yahoo-ceo-marissa-mayer-delivers-ces-keynote-promoting-new-servicesIntel Edison - http://www.wired.com/beyond_the_beyond/2014/01/intel-announces-edison/Makerbot Replicator Z18 – www.makerbot.com
  8. - http://gigaom.com/2012/02/15/stackmob-looks-beyond-backend-to-the-future-of-connected-devices/
  9. - http://www.houzz.com/ideabooks/10395231/list/Coming-Soon--Turn-Your-Kitchen-Counter-Into-a-Touch-Screen
  10. Intel Edison - http://www.wired.com/beyond_the_beyond/2014/01/intel-announces-edison/
  11. Valeoo - http://ces.cnet.com/8301-35289_1-57616902/valeo-shows-iphone-controlled-parking-at-ces-2014/
  12. http://johndayautomotivelectronics.com/wp-content/uploads/2009/11/alcatel-Connected-Car-2-1024x768.jpghttp://johndayautomotivelectronics.com/alcatel-lucent-launches-lte-connected-car-from-qnx-platform/
  13. - http://research.microsoft.com/en-us/projects/homeos/
  14. Image – Wired via Livio Radio http://www.wired.com/images_blogs/autopia/2012/09/Livio-Connect-new.jpghttp://www.wired.com/autopia/2012/09/connected-car-innovation/
  15. http://www.pinterest.com/pin/60235713740003393/http://www.engadget.com/2014/01/07/fitbit-partners-with-tory-burch/
  16. http://www.nydailynews.com/life-style/eats/new-3d-printer-dinner-article-1.1545538
  17. - http://www.gizmag.com/formlabs-blu-ray-prosumer-3d-printer/24300/
  18. Thingiverse buckle - http://www.thingiverse.com/thing:227635
  19. SVII - http://svii.net/
  20. Source: Kontera
  21. Kontera – www.kontera.com
  22. Buzz from Wednesday, January 8
  23. http://www.massrelevance.com/blog/big-social-winner-ces-we-wrestled-data-find-answer
  24. Via http://digiday.com/platforms/tweets-ces-pretty-sure-cries-help/
  25. - http://keyhole.co/insights/CHLJYj/topstories
  26. - http://adage.com/article/consumer-electronics-show/meet-wearable-tech-marketers-excited/291025/
  27. - http://techcrunch.com/2014/01/12/ces-2014-wearables/?ncid=tcdaily
  28. - http://instagram.com/p/i64JqIAaHu/
  29. http://www.pinterest.com/pin/60235713740003393/http://www.engadget.com/2014/01/07/fitbit-partners-with-tory-burch/
  30. The middle one, duh
  31. Sensible Baby - http://mysensiblebaby.com/
  32. Engadget - http://www.engadget.com/2014/01/09/best-of-ces-2014-awards-winners/
  33. Via TechCrunch - http://techcrunch.com/2014/01/08/announcing-the-finalists-for-hardware-battlefield-atlas-wearables-blaze-cube-sensors-and-owlet-baby-care/http://www.owletcare.com/purchases.php
  34. Not just connected devices, connected home, connected car, etc – everything is connected, sensors in everything
  35. Skybell, Unikey (images: David Berkowitz)Doorbot – via Pocket-lint - http://www.pocket-lint.com/news/126305-doorbot-the-wi-fi-doorbell-that-rings-your-phone-when-someone-s-at-your-door
  36. http://adage.com/article/consumer-electronics-show/meet-wearable-tech-marketers-excited/291025/, Tractive PetBithttp://venturebeat.com/2014/01/11/fitbark-lets-you-track-your-dogs-fitness-because-dogs-have-to-exercise-too/Fitbark
  37. Endgadget best of - http://www.engadget.com/2014/01/09/best-of-ces-2014-awards-winners/$222 for Mother and 4-pack of Cookie sensors. Seems like a lothttps://sen.se/
  38. - http://venturebeat.com/2014/01/10/the-problem-with-ces-and-mommytech/
  39. Basketball: http://venturebeat.com/2014/01/09/this-smart-basketball-with-9-sensors-will-train-you-to-shoot-like-kobe-bryant/Sony tennis racket: http://mashable.com/2014/01/07/connected-tennis-racquet/Other Tennis racket – Babolat - http://www.huffingtonpost.com/2014/01/10/babolat-pure-drive-play_n_4573809.html
  40. Cubelets – TechCrunch - http://techcrunch.com/2014/01/07/cubesensors-brings-health-and-comfort-monitoring-to-the-whole-home/http://cubesensors.com/
  41. - More - http://venturebeat.com/2014/01/11/teddy-the-guardian-tracks-the-vital-signs-of-kids-in-hospitals/
  42. - http://www.solididea.com/
  43. - http://www.makerbot.com/digital-store/
  44. Left – Berky. Right - Evan
  45. http://instagram.com/p/jAVx0ImBiP/http://instagram.com/black_listVia http://keyhole.co/realtime/CHLJYj/CES
  46. http://instagram.com/p/i4yzj-OmEm/http://www.autoblog.com/2014/01/08/new-audi-sport-quattro-laserlight-ces-2014/
  47. http://instagram.com/p/i4DAKzQl7x/
  48. Open Automotive Alliance - http://www.openautoalliance.net/Android logo - http://www.heavy.com/tech/2013/05/top-10-best-android-apps-of-may-2013/More from USA Today - http://www.usatoday.com/story/money/cars/2014/01/06/reviewed-google-android-cars/4339881/
  49. http://www.engadget.com/gallery/intel-edison-at-ces/2134748/#!slide=2134748Image via Intel / Twitter - https://twitter.com/intel/status/420653169023401984
  50. - http://venturebeat.com/2014/01/17/the-deanbeat-ces-unveiled-a-bright-gaming-future-that-goes-way-beyond-the-consoles/
  51. - http://instagram.com/p/i91OVJmPGb/
  52. - http://anki.com/
  53. http://www.theverge.com/2014/1/10/5277618/the-verge-awards-the-best-of-ces-2014Oculus Rift wins Best of the Best… if only normal people wanted to consume media like thisEngadget - http://www.engadget.com/2014/01/09/best-of-ces-2014-awards-winners/
  54. - https://twitter.com/PlayStation/status/420613729927958528/photo/1
  55. http://www.wowwee.com/mip/
  56. http://venturebeat.com/2014/01/17/the-deanbeat-ces-unveiled-a-bright-gaming-future-that-goes-way-beyond-the-consoles/http://venturebeat.com/2014/01/02/tobii-and-steel-series-to-build-a-cool-eye-tracking-control-system-for-games/
  57. https://twitter.com/dberkowitz/status/420982324453728256
  58. Engadgethttp://www.engadget.com/2014/01/09/best-of-ces-2014-awards-winners/ ButIndiegogo price is $90 – 3x Chromecast. And Chromecast keeps improving
  59. Pulse Wallet
  60. LG
  61. New media properties built using Tumblr… and an ad platform most people would have assumed existed already? No, not newsworthyhttp://mashable.com/2014/01/07/marissa-mayer-yahoo-advertising/http://rack.3.mshcdn.com/media/ZgkyMDE0LzAxLzA3LzFjL1NOTHlhaG9vY2VzLmI3YTMzLmpwZwpwCXRodW1iCTg1MHg1OTA-CmUJanBn/5a43c8fd/551/SNL-yahoo-ces-2014-1.jpgBut… Yahoo’s acquisition of Aviate does indicate a future of a more personalized, responsive home screenhttp://venturebeat.com/2014/01/07/let-the-2014-acquisition-spree-begin-marissa-mayer-reveals-yahoos-acquisition-of-aviate/