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Why It Pays to Be
#Likeable.
How to grow your small
business in the 21st century.
PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com#likeablewebinar
OUR STORY
#likeablewebinar
Social Media 101
#likeablewebinar
1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year olds
Reaches 200 word of mouth
recommendations
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products
#likeablewebinar
THE NEW WORD OF MOUTH
#likeablewebinar
The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar
1 Like =
200 RECOMMENDATIONS.
#likeablewebinar
100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
#likeablewebinar
THE NEW WAY TO BE FOUND
#likeablewebinar
WHAT
SOCIAL MEDIA
WILL DO.
#likeablewebinar
Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
#likeablewebinar
Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND WITH CURRENT CLIENTS.
#likeablewebinar
Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
#likeablewebinar
WHAT
SOCIAL MEDIA
WON’T DO.
#likeablewebinar
SOCIAL MEDIA WON’T
BE FREE.
#likeablewebinar
SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
#likeablewebinar
SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
#likeablewebinar
HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
BUSINESS
IN 10 EASY STEPS
#likeablewebinar
1. GET STARTED
#likeablewebinar
2. PERSONALIZE YOUR PAGES
#likeablewebinar
3. GET CURRENT
CLIENTS TO “LIKE” YOU
#likeablewebinar
4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Social context is everything
4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Targeting is everything, too
#likeablewebinar
5. USE CONTENT TO ENGAGE
CLIENTS
#likeablewebinar
6. PROVIDE VALUE
WITH EDUCATION
7. CONNECT BY ENTERTAINING
#likeablewebinar
8. CREATE INCENTIVES
#likeablewebinar
9.ENGAGE FANS WITH
PROMOTIONS
• Promotions
• Contests
• Sweepstakes
• Giveaways
#likeablewebinar
10. ACQUIRE NEW CLIENTS
#likeablewebinar
HOW CAN
LIKEABLE
HELP?
#likeablewebinar
OFFLINE MARKETING
SUPPORT
#likeablewebinar
HYPER-TARGETED
ADVERTISING
#likeablewebinar
CONTENT SCHEDULED
AND MANAGED FOR YOU
#likeablewebinar
REFER A FRIEND FB APP AND
MOBILE FRIENDLY WEBSITES
#likeablewebinar
LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
#likeablewebinar
CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 1,056 LIKES
In 1 year
1,820% INCREASE
#likeablewebinar
WANT TO
LEARN MORE?
Schedule a FREE consultation with us
in the next 24 hours!
E-mail learnmore@likeablelocal.com
or call 212-359-4347!
Use secret code “WEBINAR18” for a FREE MONTH!
#likeablewebinar
STORYTELLIT
A FREE social media management tool
- Mad Libs style Ideas
- Trending Articles
- Resonating pictures
Download today at storytellit.com
#likeablewebinar
THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
#likeablewebinar
Sign up for our
Next webinar!
Facebook’s Pay To Play &
What It Means For You.
#likeablewebinar
bit.ly/paytoplaywebinar

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