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#LikeableWebinar
The 7 Surprising Ways to
Succeed with Social Media
@DaveKerpen, CEO, @LikeableLocal
#LikeableWebinar
Social Media Realities
Social Media cannot make up for a bad
product or service.
Social Media is not free.
Social Media will not bring you instant
results.
#LikeableWebinar
The 7 Surprising Ways to
Succeed with Social Media
1. Prepare for
Facebook Reachageddon.
3. Recycle great content.
5. Rework & share across all
channels.
6. Educate Yourself. Get ahead
of the MBA’s.
7. Practice gratitude the old
fashioned way.
2. Inspire stories about Mary
& other employees.
4. Incentivize referrals. (You
can pay to play, too.)
#LikeableWebinar
1. PREPARE
for Facebook Reachageddon.
“Failure to plan is planning to fail.”
-Benjamin Franklin
#LikeableWebinar
A few years ago, it happened to big brands.
.008% of their
following
#LikeableWebinar
Now it’s happening to SMBs.
.03% of their
following
#LikeableWebinar
WSJ: “New Facebook changes will sting entrepreneurs.”
SOLUTION: Advertise smarter
#LikeableWebinar
TURBOPOST ™
#LikeableWebinar
Use Hypertargeting & Nanotargeting on
Facebook & LinkedIn.
#LikeableWebinar
2. INSPIRE
Stories about Mary and other employees.
“After nourishment, shelter and
companionship, stories are the thing we
need most in the world.”
― Philip Pullman
#LikeableWebinar
Inspire Your Customers to Tell Your Story.
#LikeableWebinar
Who’s your Alex?
#LikeableWebinar
Create and Share Authentic Content.
#LikeableWebinar
Use Your Unique Brand Voice.
#LikeableWebinar
Create and
Share
Authentic
Content.
#LikeableWebinar
3. RECYCLE
Great Content.
“I only feel angry when I see waste. When I
see people throwing away things we could
use.”
– Mother Teresa
#LikeableWebinar
#LikeableWebinar
“It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen, CEO Likeable Local
#LikeableWebinar
Recycling Content Works.
#LikeableWebinar
4. INCENTIVIZE
Referrals. You can pay to play too.
“I believe in incentivizing people. If you can incentivize
people in anything, whether it’s in life; in spirituality; in
business; just take care of folks. Incentivize them and all
of a sudden it's amazing the difference that you'll see.”
- Zachary Levi
#LikeableWebinar
@dens
Referrals:
Incentivize and Ask.
#LikeableWebinar
@dens
Referrals:
Incentivize and Ask.
#LikeableWebinar
5. REWORK
Content & Share Across Channels.
“Without promotion, something terrible happens...
nothing!”
- P. T. Barnum
#LikeableWebinar
Rework your content to make it fit every
social network.
#LikeableWebinar
6.EDUCATE
Yourself and get ahead of the MBA’s.
“Education is the most powerful weapon
which you can use to change the world.”
- Nelson Mandela
#LikeableWebinar
Get Ahead of those Harvard MBA’s.
Webinars & Podcasts
White papers
& Ebooks
Blogs
& articles
#LikeableWebinar
#LikeableWebinar
7. PRACTICE
Gratitude.
"I would maintain that thanks are the highest form
of thought; and that gratitude is happiness doubled
by wonder."
- G.K. Chesterton
#LikeableWebinar
Say Thank You.
#LikeableWebinar
Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank you
notes were 38% more
likely to donate more
the next time!
The Original Social Media.
#LikeableWebinar
PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
REWORK & Share Across All Channels.
EDUCATE Yourself and Others.
PRACTICE Gratitude the Old Fashioned Way.
INSPIRE Stories About Your Employees & Products.
INCENTIVIZE Referrals (You Can Pay to Play Too).
LET’S REGROUP
#LikeableWebinar
THANK YOU / QUESTIONS/ GRAND PRIZE
• Sign up for LIKEABLE by Jan 30 for 50% off
first month with code #SUREPAYROLL
• Visit likeabledemo.com ,call 212-359-4347, or
email contact@likeablelocal.com today.
• Learn more about SurePayroll at
877-954-7873 or SurePayroll.com
“How dare you settle for less when the world has made it so
easy for you to be remarkable?” - Seth Godin

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7 Surprising Ways To Succeed With Social