In Partnership with SurePayroll, Likeable CEO, Dave Kerpen highlights 7 surprising ways your business can be successful on social media. Walk away feeling inspired to take your business's social media to the next level.

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The 7 Surprising Ways to
Succeed with Social Media
@DaveKerpen, CEO, @LikeableLocal

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Social Media Realities
Social Media cannot make up for a bad
product or service.
Social Media is not free.
Social Media will not bring you instant
results.

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The 7 Surprising Ways to
Succeed with Social Media
1. Prepare for
Facebook Reachageddon.
3. Recycle great content.
5. Rework & share across all
channels.
6. Educate Yourself. Get ahead
of the MBA’s.
7. Practice gratitude the old
fashioned way.
2. Inspire stories about Mary
& other employees.
4. Incentivize referrals. (You
can pay to play, too.)

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1. PREPARE
for Facebook Reachageddon.
“Failure to plan is planning to fail.”
-Benjamin Franklin

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A few years ago, it happened to big brands.
.008% of their
following

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Now it’s happening to SMBs.
.03% of their
following

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WSJ: “New Facebook changes will sting entrepreneurs.”
SOLUTION: Advertise smarter

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TURBOPOST ™

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Use Hypertargeting & Nanotargeting on
Facebook & LinkedIn.

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2. INSPIRE
Stories about Mary and other employees.
“After nourishment, shelter and
companionship, stories are the thing we
need most in the world.”
― Philip Pullman

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Inspire Your Customers to Tell Your Story.

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Who’s your Alex?

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Create and Share Authentic Content.

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Use Your Unique Brand Voice.

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Create and
Share
Authentic
Content.

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3. RECYCLE
Great Content.
“I only feel angry when I see waste. When I
see people throwing away things we could
use.”
– Mother Teresa

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“It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen, CEO Likeable Local

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Recycling Content Works.

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4. INCENTIVIZE
Referrals. You can pay to play too.
“I believe in incentivizing people. If you can incentivize
people in anything, whether it’s in life; in spirituality; in
business; just take care of folks. Incentivize them and all
of a sudden it's amazing the difference that you'll see.”
- Zachary Levi

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@dens
Referrals:
Incentivize and Ask.

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@dens
Referrals:
Incentivize and Ask.

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5. REWORK
Content & Share Across Channels.
“Without promotion, something terrible happens...
nothing!”
- P. T. Barnum

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Rework your content to make it fit every
social network.

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6.EDUCATE
Yourself and get ahead of the MBA’s.
“Education is the most powerful weapon
which you can use to change the world.”
- Nelson Mandela

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Get Ahead of those Harvard MBA’s.
Webinars & Podcasts
White papers
& Ebooks
Blogs
& articles

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7. PRACTICE
Gratitude.
"I would maintain that thanks are the highest form
of thought; and that gratitude is happiness doubled
by wonder."
- G.K. Chesterton

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Say Thank You.

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Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank you
notes were 38% more
likely to donate more
the next time!
The Original Social Media.

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PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
REWORK & Share Across All Channels.
EDUCATE Yourself and Others.
PRACTICE Gratitude the Old Fashioned Way.
INSPIRE Stories About Your Employees & Products.
INCENTIVIZE Referrals (You Can Pay to Play Too).
LET’S REGROUP

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THANK YOU / QUESTIONS/ GRAND PRIZE
• Sign up for LIKEABLE by Jan 30 for 50% off
first month with code #SUREPAYROLL
• Visit likeabledemo.com ,call 212-359-4347, or
email contact@likeablelocal.com today.
• Learn more about SurePayroll at
877-954-7873 or SurePayroll.com
“How dare you settle for less when the world has made it so
easy for you to be remarkable?” - Seth Godin