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#LikeableWebinar
The 7 Surprising Ways to
Succeed with Social Media
@DaveKerpen, CEO, @LikeableLocal
#LikeableWebinar
Social Media Realities
Social Media cannot make up for a bad
product or service.
Social Media is not free...
#LikeableWebinar
The 7 Surprising Ways to
Succeed with Social Media
1. Prepare for
Facebook Reachageddon.
3. Recycle great...
#LikeableWebinar
1. PREPARE
for Facebook Reachageddon.
“Failure to plan is planning to fail.”
-Benjamin Franklin
#LikeableWebinar
A few years ago, it happened to big brands.
.008% of their
following
#LikeableWebinar
Now it’s happening to SMBs.
.03% of their
following
#LikeableWebinar
WSJ: “New Facebook changes will sting entrepreneurs.”
SOLUTION: Advertise smarter
#LikeableWebinar
TURBOPOST ™
#LikeableWebinar
Use Hypertargeting & Nanotargeting on
Facebook & LinkedIn.
#LikeableWebinar
2. INSPIRE
Stories about Mary and other employees.
“After nourishment, shelter and
companionship, stories...
#LikeableWebinar
Inspire Your Customers to Tell Your Story.
#LikeableWebinar
Who’s your Alex?
#LikeableWebinar
Create and Share Authentic Content.
#LikeableWebinar
Use Your Unique Brand Voice.
#LikeableWebinar
Create and
Share
Authentic
Content.
#LikeableWebinar
3. RECYCLE
Great Content.
“I only feel angry when I see waste. When I
see people throwing away things we ...
#LikeableWebinar
#LikeableWebinar
“It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen, CEO Likeable Local
#LikeableWebinar
Recycling Content Works.
#LikeableWebinar
4. INCENTIVIZE
Referrals. You can pay to play too.
“I believe in incentivizing people. If you can incenti...
#LikeableWebinar
@dens
Referrals:
Incentivize and Ask.
#LikeableWebinar
@dens
Referrals:
Incentivize and Ask.
#LikeableWebinar
5. REWORK
Content & Share Across Channels.
“Without promotion, something terrible happens...
nothing!”
- ...
#LikeableWebinar
Rework your content to make it fit every
social network.
#LikeableWebinar
6.EDUCATE
Yourself and get ahead of the MBA’s.
“Education is the most powerful weapon
which you can use t...
#LikeableWebinar
Get Ahead of those Harvard MBA’s.
Webinars & Podcasts
White papers
& Ebooks
Blogs
& articles
#LikeableWebinar
#LikeableWebinar
7. PRACTICE
Gratitude.
"I would maintain that thanks are the highest form
of thought; and that gratitude ...
#LikeableWebinar
Say Thank You.
#LikeableWebinar
Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank you
notes were 38% more
likely t...
#LikeableWebinar
PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
REWORK & Share Across All Channels.
EDUCATE You...
#LikeableWebinar
THANK YOU / QUESTIONS/ GRAND PRIZE
• Sign up for LIKEABLE by Jan 30 for 50% off
first month with code #SU...
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In Partnership with SurePayroll, Likeable CEO, Dave Kerpen highlights 7 surprising ways your business can be successful on social media. Walk away feeling inspired to take your business's social media to the next level.

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7 Surprising Ways To Succeed With Social

  1. #LikeableWebinar The 7 Surprising Ways to Succeed with Social Media @DaveKerpen, CEO, @LikeableLocal
  2. #LikeableWebinar Social Media Realities Social Media cannot make up for a bad product or service. Social Media is not free. Social Media will not bring you instant results.
  3. #LikeableWebinar The 7 Surprising Ways to Succeed with Social Media 1. Prepare for Facebook Reachageddon. 3. Recycle great content. 5. Rework & share across all channels. 6. Educate Yourself. Get ahead of the MBA’s. 7. Practice gratitude the old fashioned way. 2. Inspire stories about Mary & other employees. 4. Incentivize referrals. (You can pay to play, too.)
  4. #LikeableWebinar 1. PREPARE for Facebook Reachageddon. “Failure to plan is planning to fail.” -Benjamin Franklin
  5. #LikeableWebinar A few years ago, it happened to big brands. .008% of their following
  6. #LikeableWebinar Now it’s happening to SMBs. .03% of their following
  7. #LikeableWebinar WSJ: “New Facebook changes will sting entrepreneurs.” SOLUTION: Advertise smarter
  8. #LikeableWebinar TURBOPOST ™
  9. #LikeableWebinar Use Hypertargeting & Nanotargeting on Facebook & LinkedIn.
  10. #LikeableWebinar 2. INSPIRE Stories about Mary and other employees. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman
  11. #LikeableWebinar Inspire Your Customers to Tell Your Story.
  12. #LikeableWebinar Who’s your Alex?
  13. #LikeableWebinar Create and Share Authentic Content.
  14. #LikeableWebinar Use Your Unique Brand Voice.
  15. #LikeableWebinar Create and Share Authentic Content.
  16. #LikeableWebinar 3. RECYCLE Great Content. “I only feel angry when I see waste. When I see people throwing away things we could use.” – Mother Teresa
  17. #LikeableWebinar
  18. #LikeableWebinar “It’s your responsibility to share and re-share great content.” -Dave Kerpen, CEO Likeable Local
  19. #LikeableWebinar Recycling Content Works.
  20. #LikeableWebinar 4. INCENTIVIZE Referrals. You can pay to play too. “I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.” - Zachary Levi
  21. #LikeableWebinar @dens Referrals: Incentivize and Ask.
  22. #LikeableWebinar @dens Referrals: Incentivize and Ask.
  23. #LikeableWebinar 5. REWORK Content & Share Across Channels. “Without promotion, something terrible happens... nothing!” - P. T. Barnum
  24. #LikeableWebinar Rework your content to make it fit every social network.
  25. #LikeableWebinar 6.EDUCATE Yourself and get ahead of the MBA’s. “Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela
  26. #LikeableWebinar Get Ahead of those Harvard MBA’s. Webinars & Podcasts White papers & Ebooks Blogs & articles
  27. #LikeableWebinar
  28. #LikeableWebinar 7. PRACTICE Gratitude. "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
  29. #LikeableWebinar Say Thank You.
  30. #LikeableWebinar Donors Choose, R.O.I. of Gratitude. Those who received handwritten thank you notes were 38% more likely to donate more the next time! The Original Social Media.
  31. #LikeableWebinar PREPARE for Facebook Reachageddon. RECYCLE Great Content. REWORK & Share Across All Channels. EDUCATE Yourself and Others. PRACTICE Gratitude the Old Fashioned Way. INSPIRE Stories About Your Employees & Products. INCENTIVIZE Referrals (You Can Pay to Play Too). LET’S REGROUP
  32. #LikeableWebinar THANK YOU / QUESTIONS/ GRAND PRIZE • Sign up for LIKEABLE by Jan 30 for 50% off first month with code #SUREPAYROLL • Visit likeabledemo.com ,call 212-359-4347, or email contact@likeablelocal.com today. • Learn more about SurePayroll at 877-954-7873 or SurePayroll.com “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin
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In Partnership with SurePayroll, Likeable CEO, Dave Kerpen highlights 7 surprising ways your business can be successful on social media. Walk away feeling inspired to take your business's social media to the next level.

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