Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.

1. 5 Social Trends
&
What They Mean for Your Strategy

2. What We’ll Cover
• Introductions
• Trends
• Take Action
• Predictions

3. Introductions

4. We curate, create, and connect content that
gets you results.
About Likeable

5. 2015 Social Media Trends

6. The destination is off social;
don’t be afraid to take your community there

7. Driving Off Social Sites
• Truly owned vs. leased
• More like Velcro than glue
• The Buzzfeed model
• Aggregators

8. Attention spans are growing

9. Attention Spans Are Growing
• Technology allows (and encourages!) it
• Long form and episodic video
• Long form written
• Tease content on social
• Create sequential advertising strategies to drive results

10. Your brand trumps your product;
your content should reflect that

11. Content Trumps Product
• Content should blend in with feeds
– No one wants to stop their scrolling and say “That’s a great ad!”
• Leverage influential ambassadors
• KISS

12. Now you see me; now you don’t:
Users love disappearing media

13. Disappearing Media
• Snapchat
• Meerkat & Periscope
• Whisper, Yik Yak, & Secret (RIP)
• Write it in pencil

14. Consumers expect real-time
brand commentary

15. Real-Time Content
• Looking spontaneous doesn’t mean you are spontaneous
• Eliminate barriers
• Post in the right place

16. Take Action!

17. Tips & Tricks
• Driving off social
– Create a compelling blog
– Test small microsites vs. changes to your whole website
• Longer attention spans
– Choose your own adventure
– Periscope/ Meerkat requires less slick production
• Great content wins
– Start with UGC
– Find your visual mission statement
• Disappearing media
– Test Snapchat in “safe ways” i.e with employees or prospects
– Watch first
• Real-time content
– Create categories and topics that your brand will get involved in
– Fire drill your processes

18. And Remember
If talking about emojis isn’t right for your brand, don’t talk about emojis.

19. Predictions

20. • Facebook advertising will be everywhere – and likes won’t matter
• Less talk about Gen-Y and more focus on Gen-C
• Multimedia creation will become mainstream
• Ad platforms will catch up to Facebook
Predictions

21. Learn more about social media trends and how to
get real results from your efforts;
Contact Likeable Media Today!
contact@likeable.com
212.660.2458

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