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Rapfeatures Pitch Deck

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Rapfeatures Pitch Deck

  1. 1. The “Ebay” for rap features, verses and music collaborations.
  2. 2. ABOUT US •New startup •Pre-funding Stage PHOTO (372W X206H PX) •We are creating an online marketplace that will disrupt the current commerce model in the music industry
  3. 3. MEET THE TEAM Jibril Sulaiman Damien Johnson Larry Brooks Co-founder Co-founder Co-founder •Serial entrepreneur •Has taken current venture, Pay Cell Systems, from $15k in month processing to $300k over 3 years.. •Song producer •Artist manager •Ultimate networker •Entertainment consultant •SaaS Development Experience •Hosting •AppDev •Creative Agency Experience •Database Marketing
  4. 4. MEET THE TEAM Who’s Missing? •Regional Account Executives •Additional Programmers •Customer Service Reps •Graphic Designers
  5. 5. THE BIG IDEA. • Create a global market place; a mix between Elance, Fiverr and Ebay, where music artists can buy and sell “features” online in a secure environment.
  6. 6. OPPORTUNITY What is a “feature”? -A feature is a guest appearance of a musical artist on the song of another artist. The feature can be part of the verse in the song or in the chorus section of the song. A feature can also be part of the instrumental. RUN DMC FEAT. AEROSMITH "WALK THIS WAY" MICHAEL JACKSON FEAT. EDDIE VAN HALEN "BEAT IT" TAYLOR SWIFT FEAT. T PAIN “THUG STORY”
  7. 7. CURRENT PAINS Artists Underground artists don’t have streamlined systems place to conduct a secure transaction for purchasing a feature or selling a feature. This restricts many artist to only local business dealings where the transaction can be closely monitored. RF.com has the opportunity to securely facilitate these transactions on a global scale using Escrow!
  8. 8. SOLUTION •A marketplace that allows users to negotiate buying and selling hip hop features online. •Secure, Scalable, Authenticated, Social Transaction Platform •Twitter integration •Direct contact with artist or manager •Deliverable timelines •Code of conduct •Fund transfer through integration with Escrow.com
  9. 9. MARKET DATA Tweeters Users Datpiff users/ tweet “a feature” individual mixtapes •12,481 tweets per month •These are artists promoting features for sale. •These are also artist @ mentioning other artists looking for price quotes. •These tweeters are likely users for Rapfeatures.com •71,000 individual mixtape projects were released between Dec. 12' – Dec. 2013. •Mixtapes are promotional tools used to increase awarenesss of an artist and increase the artist’s chances of booking a show. •Users that release these mixtapes are likely to seek additional features for upcoming projects •Overall market data consists of a mix of the Tweeters about features, Datpiff mixtape artists and retail Album artists.
  10. 10. TWEETS Twitter Data
  11. 11. DATPIFF Mixtape Data
  12. 12. USER TYPES Buyers/Sellers BUYERS •Artists •Project Coordinators DUAL USERS •Users who see the site as an opportunity to further their careers and make money at the same time. SELLERS •Artists •Sound Engineers •A&Rs •Managers •Booking Agents
  13. 13. GLOBAL IMPACT Details •The US Hip Hop Market influences many of the markets in other countries. •In countries such as the UAE American hip hop artists are the only type played on local stations. Therefore local artists need to reach out to American artists for “features” in order to gain airplay locally. CASE STUDY HERO IMAGE (410W X 293H PX)
  14. 14. COMPETITION Current Model Soundclick •Managers, A&R, Promoters and Booking Agents that conduct business using the current underground commerce model •Record Labels that use contracts •Site that provides music producers with the ability to sell instrumentals/beats. •Sellers have the ability to lease the instrumental to buyers (the same beat is used by many buyers) or selling exclusive rights to one buyer. •Leasing features/ “recycling a verse” is taboo in hip hop. RF.com will allow as dispute process if this is suspected. •We must convince this category of competition that our model will ensure a safer and more secure process for both parties. Resulting in increases sales. Soundcloud •& Reverbnation •A social networking sites that allow users to upload songs on to profile pages for exhibition. Reverbnation allows complete songs to be sold. •Retail process only allows the exchange of money and does not secure the funds with a 3rd party.
  15. 15. WHY NOW •A working model for this type of commerce only exists at the highest levels in the Hip Hop industry. The average Joe does not have access to a commerce platform that is marketed towards allowing feature related transactions to occur. •When a great idea is conceived, there is usually someone else conceiving the same idea. http://artistfeatures.com/ •Hip has become a globally accepted genre. For example PSY - GANGNAM STYLE.
  16. 16. TRACTION •Marketing Strategy •Twitter trends •Promoted Tweets •Facebook ads •Worldstarhiphop video placement •Presentations at music conventions •Calls to managers, show promoters and other music industry professionals (first adopters) to use the site to increase the validity of their own offerings. •Escrow.com’s api allows for seamless transaction integration and reporting.
  17. 17. BUSINESS MODEL $$Yearly revenue models based on market data. CATEGORY DATA Market Penetration 5% RF.com Transaction Fees (RFTS) 10% Average Transaction Amount $1,500 Annual Tweets (MS) 149,772 Annual Mixtape Projects (MS) 71,000 Formulas [5% X Market Size (MS)] X $1,500 = YTV [5% X Market Size (MS) X $1,500] X RFTS = YTV $11,232,900 Fee Revenue (FR): $1,123,290 $5,325,000 Fee Revenue (FR): $532,500 Yearly Transaction Volume Based on Twitter Market Data (YTV) Yearly Transaction Volume Based on Mixtape Release Data (YTV)
  18. 18. CONTACT US Rapfeatures.com Address 418 W Garden St Suite 307A Pensacola FL 32502 Phone 872-222-8227 Email support@rapfeatures.com
  19. 19. SUMMARY Thank you. ANY QUESTIONS?

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