10 Reasons Facebook Topic Data Will Change Your World
Facebook represents by far the largest record of public opinion that has ever existed. With 1.55 billion monthly active users, that doesn’t come as a surprise. Facebook topic data is the only way to understand the entire Facebook audience engaging around the brands, products, events and competitors that businesses care about. Facebook topic data represents the start of a new era of social data. Join us for our webinar where you will learn: How Facebook topic data differs from anything you have ever seen before and the new types of insights you can now gain How you can build the most unique and innovative products and provide important insights to your customers About our recent updates to PYLON for Facebook Topic Data including the availability of Super Public Text Samples Spaces are limited, sign up to save your seat today!
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (18)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie 10 Reasons Facebook Topic Data Will Change Your World
Ähnlich wie 10 Reasons Facebook Topic Data Will Change Your World (20)
Mehr von DataSift
Mehr von DataSift (9)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
10 Reasons Facebook Topic Data Will Change Your World
- 1. 10 Reasons Facebook Topic Data Will Change Your World
- 2. Kester Ford Director of Product Marketing
- 4. Reason 1: Insights from the world’s largest social platform WITHOUT FACEBOOK TOPIC DATA + FACEBOOK TOPIC DATA Analysis across public social data sources Example: Analysis of automotive brand 6xAnalysis includes Twitter, Tumblr, blogs, forums.
- 5. 5 Reason 2: Unique demographic insights Use demographics to develop insight around audience segments Audience segments that over/under -index in engaging with a brand. CALIFORNIA 18-24 KENTUCKY 25-34 Insights enable marketers to build and target creative and campaigns to specific segments Creative A Creative B
- 6. Reason 3: Real-time category and topic detection 6 CONTEN T TOPICS Ford (Company) Automotive (Category) Going to test drive a new Ford!
- 7. Reason 4: Truly “big” data needs a different approach 7
- 8. Reason 5: “Super-public” text samples 8 Going for a drive in my Ford Love my Ford Can’t wait to see Harrison Ford I am very grateful for my Honda Accord!!! She gets me many places, this past summer to she took us all the way to Phoenix, AZ!!! I know there are many great cars out there but I will always be a Honda Girl! #GratitudeAdventure #WrapstoRiches
- 9. 52% 21% 13% 4% 10% 9 Source: 2015 Social Media Marketing Industry Report, May 2015 OTHERS “THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS…” Reason 6: The market is ready
- 10. Reason 7: A wide variety of use cases 10
- 11. Reason 8: The opportunity to build unique products 11 Topic data Metadata added, ready for analysis OFF-THE-SHELF CLASSIFIERS VEDO CUSTOM RULES-BASED CLASSIFIERS MACHINE-LEARNING CLASSIFIERS
- 12. Reason 9: We are here to help 12
- 13. Reason 10: It’s the future 13
- 14. SME BUSINESSES WITH ACTIVE FACEBOOK PAGES 40M+ Source: Facebook Q3 2015 Earnings Report (1) Facebook, Messenger, Instagram. 2M+ $4.3B Q315 AD REVENUES GROWING 45% YoY ACTIVE ADVERTISERSDAILY ACTIVE USERS 1 BILLION PEOPLE SPEND 46 MINS/DAY ON FACEBOOK1 Marketers Are Making Big Investments in Facebook
- 15. Q&A
- 16. THANK YOU
Hinweis der Redaktion
- And Facebook’s own numbers are showing the results. Facebook continues to out grow the competition off of an already massive base. The numbers here speak for themselves in terms of both the audience on Facebook as well as the breadth of sharing and spending taking place. According to a recent eMarketer report Facebook is now making up 65% of total social ad spend and is out growing the competition. If you are not taking Facebook into account you are missing the majority of how and what people are engaging with on social. There literally is no other place on the planet that is growing as quickly and is as high a priority for your customers.