Empfohlen
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Empfohlen
Empfohlen (20)
Stock And Flow
- 1. Stock and Flow Lets Go Global, for Arts+Media and the DART project Date: 16th March 2010
- 2. FLOW in economics ✤ Flow is a rate of change: ✤ fifteen pounds an hour, ✤ or three thousand toothpicks a day.
- 3. STOCK in economics ✤ Stock is a static value: ✤ money in the bank, ✤ or trees in the forest.
- 4. What’s this got to do with Social Media?
- 5. Stock and Flow is the master metaphor for media today.
- 6. FLOW ✤ Flow is the feed. ✤ The posts and the tweets. ✤ It’s the stream of daily and sub-daily updates that remind people that you exist.
- 7. STOCK ✤ Stock is the durable stuff. ✤ It’s the content you produce that’s as interesting in two months (or two years) as it is today. ✤ It’s what people discover via search.
- 8. Flow ✤ Can be easy to produce ✤ Can be all consuming ✤ Simple posts and updates ✤ Flow is a treadmill ✤ Linking to other content ✤ Don’t want to spend all of your time running on a treadmill! ✤ Holding online conversations within communities ✤ Ultimately without substantial stock you and your audience will get bored
- 9. Stock is hard work. ✤ Requires thought about presentation and time to produce. ✤ BUT, it is why we originally started doing what we are doing.
- 10. Should we ignore Flow in favour of Stock ART?
- 11. Without flow our incredible work may not be seen. Without stock our flow becomes stale. http://www.flickr.com/photos/schluesselbein/
- 12. Achieve a balance Understand your (online) activity and identify clearly the reasons for being there.
- 13. Based entirely on an article at: http://snarkmarket.com/2010/4890
Hinweis der Redaktion
- Couldn’t be sim­pler, and really, it’s not even that much of an a-ha. There are two kinds of quan­ti­ties in the world. Stock is a sta­tic value: money in the bank, or trees in the for­est
- Flow is a rate of change: fif­teen dol­lars an hour, or three-thousand tooth­picks a day.
- Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind peo­ple that you exist.
- Stock is the durable stuff. It’s the con­tent you pro­duce that’s as inter­est­ing in two months (or two years) as it is today. It’s what peo­ple dis­cover via search. It’s what spreads slowly but surely, build­ing fans over time.
- I feel like flow is ascendant these days, for obvious reasons—but we neglect stock at our own peril. I mean that both in terms of the health of an audience and, like, the health of a soul. Flow is a treadmill, and you can’t spend all of your time running on the treadmill. Well, you can. But then one day you’ll get off and look around and go: Oh man. I’ve got nothing here.