Top clipped slide
Stock and Flow
Lets Go Global, for Arts+Media and the DART project
Date: 16th March 2010
✤ Flow is a rate of
✤ ﬁfteen pounds an hour,
✤ or three thousand
toothpicks a day.
✤ Stock is a static value:
✤ money in the bank,
✤ or trees in the forest.
What’s this got to do with Social Media?
Stock and Flow is the master
metaphor for media today.
✤ Flow is the feed.
✤ The posts and the
✤ It’s the stream of daily
and sub-daily updates
that remind people that
✤ Stock is the durable
✤ It’s the content you
produce that’s as
interesting in two
months (or two years)
as it is today.
✤ It’s what people
discover via search.
✤ Can be easy to produce ✤ Can be all consuming
✤ Simple posts and updates ✤ Flow is a treadmill
✤ Linking to other content ✤ Don’t want to spend all of your
time running on a treadmill!
✤ Holding online conversations
within communities ✤ Ultimately without
substantial stock you and
your audience will get
Stock is hard work.
✤ Requires thought about presentation and time to produce.
✤ BUT, it is why we originally started doing what we are doing.
Should we ignore Flow in favour
of Stock ART?
Without flow our
may not be seen.
Achieve a balance
Understand your (online) activity and identify
clearly the reasons for being there.
Based entirely on an article at:
Couldn&#x2019;t be sim&#xAD;pler, and really, it&#x2019;s not even that much of an a-ha. There are two kinds of quan&#xAD;ti&#xAD;ties in the world. Stock is a sta&#xAD;tic value: money in the bank, or trees in the for&#xAD;est
Flow is a rate of change: fif&#xAD;teen dol&#xAD;lars an hour, or three-thousand tooth&#xAD;picks a day.
Flow is the feed. It&#x2019;s the posts and the tweets. It&#x2019;s the stream of daily and sub-daily updates that remind peo&#xAD;ple that you&#xA0;exist.
Stock is the durable stuff. It&#x2019;s the con&#xAD;tent you pro&#xAD;duce that&#x2019;s as inter&#xAD;est&#xAD;ing in two months (or two years) as it is today. It&#x2019;s what peo&#xAD;ple dis&#xAD;cover via search. It&#x2019;s what spreads slowly but surely, build&#xAD;ing fans over&#xA0;time.
I feel like flow is ascendant these days, for obvious reasons&#x2014;but we neglect stock at our own peril. I mean that both in terms of the health of an audience and, like, the health of a soul. Flow is a treadmill, and you can&#x2019;t spend all of your time running on the treadmill. Well, you can. But then one day you&#x2019;ll get off and look around and go: Oh man. I&#x2019;ve got nothing&#xA0;here.