Presentation to the American Chamber of Commerce in Hong Kong by Darren Woolley, Managing Director, Trinity P3 Marketing Management Consultants on Monday May 10, 2010. Discussion on the various structures available to marketers for engaging the range of service providers to meet the increasingly complex marketing requirements.
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How to manage agency relationships better or die trying
1. How to better manage agency relationships…
or die trying.
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Evalu8ing. Collaboration. Relationships. Performance.
2. Once upon a time there was one and one
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Evalu8ing. Collaboration. Relationships. Performance.
3. But now there is one and many 3
Evalu8ing. Collaboration. Relationships. Performance.
4. Spending too much time managing
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Evalu8ing. Collaboration. Relationships. Performance.
5. So perhaps you have gone to the one-stop-shop
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Evalu8ing. Collaboration. Relationships. Performance.
6. And ended up with a gate keeper
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Evalu8ing. Collaboration. Relationships. Performance.
7. Or maybe you have chosen the best of breed
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Evalu8ing. Collaboration. Relationships. Performance.
8. With you as the ring master
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Evalu8ing. Collaboration. Relationships. Performance.
9. Why can’t they collaborate?
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Evalu8ing. Collaboration. Relationships. Performance.
10. Because of this
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Evalu8ing. Collaboration. Relationships. Performance.
11. Everyone is competing for a bigger slice of this
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Evalu8ing. Collaboration. Relationships. Performance.
12. Rather than working together to bake a bigger pie
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Evalu8ing. Collaboration. Relationships. Performance.
13. They are also not clear on who does what anymore 13
Evalu8ing. Collaboration. Relationships. Performance.
14. Made worse by working like this
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Evalu8ing. Collaboration. Relationships. Performance.
15. You need to create alignment 15
Evalu8ing. Collaboration. Relationships. Performance.
16. Avoid the repetition and duplication
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Evalu8ing. Collaboration. Relationships. Performance.
17. Undertake regular check ups and check ins
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Evalu8ing. Collaboration. Relationships. Performance.
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And regularly look for improvement
Evalu8ing. Collaboration. Relationships. Performance.
19. So how do you create a collaborative environment? 19
Evalu8ing. Collaboration. Relationships. Performance.
20. Or if you feel like you are dying trying…
Evalu8ing
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Evalu8ing. Collaboration. Relationships. Performance.