Darren shaw proximity is the new top local search ranking factor - local organic - moz post

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Darren Shaw

Local organic results from our proximity testing

Marketing

@DarrenShaw_ +DarrenShaw
Brianna - Plumbers
#2 Pro Plumbing
#5 United Plumbing
#6 EZ Plumbing
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@DarrenShaw_ +DarrenShaw
Darren - Plumbers
#2 Pro Plumbing
#5 United Plumbing
#6 EZ Plumbing
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#8 Capital Plumbing

@DarrenShaw_ +DarrenShaw
Jessie - Plumbers
#2 Pro Plumbing
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@DarrenShaw_ +DarrenShaw
Nick - Plumbers
#2 Pro Plumbing
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#6 Capital Plumbing
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@DarrenShaw_ +DarrenShaw
Brianna – Edmonton Plumbers
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@DarrenShaw_ +DarrenShaw
Darren – Edmonton Plumbers
#1 Pro Plumbing
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#8 Action Auger

@DarrenShaw_ +DarrenShaw
Jessie – Edmonton Plumbers
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#8 Action Auger

@DarrenShaw_ +DarrenShaw
Nick – Edmonton Plumbers
#1 Pro Plumbing
#3 Best Plumbers
#6 Butler Plumbing
#7 Capital Plumbing
#8 Action Auger

@DarrenShaw_ +DarrenShaw
Brianna – Lawyers
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@DarrenShaw_ +DarrenShaw
Darren – Lawyers
#7 Heritage Law

@DarrenShaw_ +DarrenShaw
Jessie – Lawyers
#7 Heritage Law

@DarrenShaw_ +DarrenShaw
Nick – Lawyers
#7 Heritage Law

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Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.

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Darren shaw proximity is the new top local search ranking factor - local organic - moz post

1. @DarrenShaw_ +DarrenShaw Brianna - Plumbers #2 Pro Plumbing #5 United Plumbing #6 EZ Plumbing #7 Capital Plumbing #8 Best Plumbers

2. @DarrenShaw_ +DarrenShaw Darren - Plumbers #2 Pro Plumbing #5 United Plumbing #6 EZ Plumbing #7 Best Plumbers #8 Capital Plumbing

3. @DarrenShaw_ +DarrenShaw Jessie - Plumbers #2 Pro Plumbing #5 United Plumbing #6 EZ Plumbing #7 Best Plumbers #8 Capital Plumbing

4. @DarrenShaw_ +DarrenShaw Nick - Plumbers #2 Pro Plumbing #5 United Plumbing #6 Capital Plumbing #7 Best Plumbers

5. @DarrenShaw_ +DarrenShaw Brianna – Edmonton Plumbers #1 Pro Plumbing #4 Best Plumbers #6 Butler Plumbing #7 Capital Plumbing #8 Action Auger

6. @DarrenShaw_ +DarrenShaw Darren – Edmonton Plumbers #1 Pro Plumbing #4 Best Plumbers #6 Butler Plumbing #7 Capital Plumbing #8 Action Auger

7. @DarrenShaw_ +DarrenShaw Jessie – Edmonton Plumbers #1 Pro Plumbing #4 Best Plumbers #6 Butler Plumbing #7 Capital Plumbing #8 Action Auger

8. @DarrenShaw_ +DarrenShaw Nick – Edmonton Plumbers #1 Pro Plumbing #3 Best Plumbers #6 Butler Plumbing #7 Capital Plumbing #8 Action Auger

9. @DarrenShaw_ +DarrenShaw Brianna – Lawyers #4 Heritage Law #7 kiriak.com

10. @DarrenShaw_ +DarrenShaw Darren – Lawyers #7 Heritage Law

11. @DarrenShaw_ +DarrenShaw Jessie – Lawyers #7 Heritage Law

12. @DarrenShaw_ +DarrenShaw Nick – Lawyers #7 Heritage Law

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