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The Value of Getting Visual
In Social Business blogworld 2009
David Armano
Principal, Dachis Group
dachisgroup.com
@dachisgroup
® 2009 Dachis Group. Confidential and Proprietary
“Tell me and Iʼll forget; show me and I may
remember; involve me and Iʼll understand.”
~ Chinese proverb
2
® 2009 Dachis Group. Confidential and Proprietary
Iʼm standing here talking to you not
because of these (words), but because
of this...
3
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
4
® 2009 Dachis Group. Confidential and Proprietary
and this...
5
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
6
® 2009 Dachis Group. Confidential and Proprietary
and even this...
7
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
8
® 2009 Dachis Group. Confidential and Proprietary
People find these (visuals) valuable.
Theyʼve been the catalyst behind some
pretty interesting numbers.
9
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
10
Nearly 17k Raised. Over 12k in 24 hours.
® 2009 Dachis Group. Confidential and Proprietary
Iʼve also been asked to write a book or
two. But right now Iʼm too busy doing this.
11
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
12
Social business design
® 2009 Dachis Group. Confidential and Proprietary
Letʼs take a step back.
13
® 2009 Dachis Group. Confidential and Proprietary 14
Which of your 5 senses
would you fear losing most?
® 2009 Dachis Group. Confidential and Proprietary 15
The eyes are not responsible
when the mind does the seeing.
~Publilius Syrus
® 2009 Dachis Group. Confidential and Proprietary 16
this is art
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
this is design
17
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
this is simplicity
Source: Picol (History of the internet) 18
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
this is how you get there.
Source: Dave Gray 19
® 2009 Dachis Group. Confidential and Proprietary 20
A picture is worth a
thousand words is a
saying/cliche that refers to the
idea that complex stories can be
described with just a single still
image, or that an image may be
more influential than a
substantial amount of text.
~wikipedia
® 2009 Dachis Group. Confidential and Proprietary 21
Getting Visual In
4 “M”s
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Source: Information Architects (2007)
metaphor
22
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Source: Stephen P. Anderson
model
23
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
24
Foundation
USEFUL
serves purpose
satisfies needs
practical
functional
helpful
effective
USABLE
intuitive
easy
seamless
accessible
efficient
DESIRABLE
enjoyable
pleasurable
delightful
memorable
differentiated
SUSTAINABLE
scalable
maintainable
adaptive
pliable
BUSINESS OPTIMIZATION
INTERNAL CONSTITUENT COLLABORATION
EXTERNAL CUSTOMER PARTICIPATION
The Basics
(often broken)
SOCIAL
shareable
open
distributed
dynamic
collective
Natural
Progression
(toward social
experiences)
social experience
(metaphor & model)
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Source: Dan Roam
mindmap
25
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
manifest
you are here
26
® 2009 Dachis Group. Confidential and Proprietary 27
6Steps To
Getting Visual
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
1. Empathize: See the world as a child
Observe
Notice the little things that
others miss
Ask
Ask questions,
even silly ones
Explore
Entertain your curiosity
28
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
2. Memorize: Commit thoughts to memory
Dave Gray
(Can Draw)
Me
(Can’t Draw) 29
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
3. Analyze: Take a step back
you
your subject
30
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
4. Synthesize: Filter signal from noise
input
synthesis
output
31
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
5. Visualize: See it, then do it
32
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
6. Materialize: make it tangible, make it stick
33
® 2009 Dachis Group. Confidential and Proprietary
Example: How do you visualize a
“dynamic signal”?
34
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Twitter = streams of data (streams, too obvious to overlook)
35
image uploaded to Flickr by Rob Shenk
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
What does a signal look like? (ask google)
36
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Memorize: Signals, streams, how can they translate?
37
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Visualize: signals along the stream, flowing dynamically
38
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Making it stick: Keeping it simple
39
® 2009 Dachis Group.
® 2009 Dachis Group. Confidential and Proprietary
How about “hiveminded?”
40
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive?
41
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive?
42
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive?
43
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive?
44
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive?
45
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive(mind)?
46
+
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Hivemind: what makes a hive(mind)?
47
® 2009 Dachis Group.
® 2009 Dachis Group. Confidential and Proprietary
The “wrong” question:
“what software do you use”?
48
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
The answer wonʼt help you as much as you think
49
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Execution matters but the thinking matters even more
50
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
How we got there:
51
+ +
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
The bar is rising...
52
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
This stuff really works
53
131897 views, 209 favs, 472 embeds (one month)
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
+
54
A checklist for making your content more visual
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
Gets peopleʼs attention quickly
Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories
55
Why your content should be visual
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
tufte gray
roam krug
56
Where to start
® 2009 Dachis Group. Confidential and Proprietary
The Value of Visual Thinking in Social Business | Date October 16, 2009
And a word of advice
can’t do this
without this
57
The Value of Getting Visual
In Social Business blogworld 2009
David Armano
Principal, Dachis Group
dachisgroup.com
@dachisgroup

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The Value of Visual Thinking in Social Business

  • 1. The Value of Getting Visual In Social Business blogworld 2009 David Armano Principal, Dachis Group dachisgroup.com @dachisgroup
  • 2. ® 2009 Dachis Group. Confidential and Proprietary “Tell me and Iʼll forget; show me and I may remember; involve me and Iʼll understand.” ~ Chinese proverb 2
  • 3. ® 2009 Dachis Group. Confidential and Proprietary Iʼm standing here talking to you not because of these (words), but because of this... 3
  • 4. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 4
  • 5. ® 2009 Dachis Group. Confidential and Proprietary and this... 5
  • 6. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 6
  • 7. ® 2009 Dachis Group. Confidential and Proprietary and even this... 7
  • 8. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 8
  • 9. ® 2009 Dachis Group. Confidential and Proprietary People find these (visuals) valuable. Theyʼve been the catalyst behind some pretty interesting numbers. 9
  • 10. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 10 Nearly 17k Raised. Over 12k in 24 hours.
  • 11. ® 2009 Dachis Group. Confidential and Proprietary Iʼve also been asked to write a book or two. But right now Iʼm too busy doing this. 11
  • 12. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 12 Social business design
  • 13. ® 2009 Dachis Group. Confidential and Proprietary Letʼs take a step back. 13
  • 14. ® 2009 Dachis Group. Confidential and Proprietary 14 Which of your 5 senses would you fear losing most?
  • 15. ® 2009 Dachis Group. Confidential and Proprietary 15 The eyes are not responsible when the mind does the seeing. ~Publilius Syrus
  • 16. ® 2009 Dachis Group. Confidential and Proprietary 16 this is art
  • 17. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 this is design 17
  • 18. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 this is simplicity Source: Picol (History of the internet) 18
  • 19. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 this is how you get there. Source: Dave Gray 19
  • 20. ® 2009 Dachis Group. Confidential and Proprietary 20 A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
  • 21. ® 2009 Dachis Group. Confidential and Proprietary 21 Getting Visual In 4 “M”s
  • 22. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Source: Information Architects (2007) metaphor 22
  • 23. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Source: Stephen P. Anderson model 23
  • 24. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 24 Foundation USEFUL serves purpose satisfies needs practical functional helpful effective USABLE intuitive easy seamless accessible efficient DESIRABLE enjoyable pleasurable delightful memorable differentiated SUSTAINABLE scalable maintainable adaptive pliable BUSINESS OPTIMIZATION INTERNAL CONSTITUENT COLLABORATION EXTERNAL CUSTOMER PARTICIPATION The Basics (often broken) SOCIAL shareable open distributed dynamic collective Natural Progression (toward social experiences) social experience (metaphor & model)
  • 25. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Source: Dan Roam mindmap 25
  • 26. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 manifest you are here 26
  • 27. ® 2009 Dachis Group. Confidential and Proprietary 27 6Steps To Getting Visual
  • 28. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity 28
  • 29. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw) 29
  • 30. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 3. Analyze: Take a step back you your subject 30
  • 31. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 4. Synthesize: Filter signal from noise input synthesis output 31
  • 32. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 5. Visualize: See it, then do it 32
  • 33. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 6. Materialize: make it tangible, make it stick 33
  • 34. ® 2009 Dachis Group. Confidential and Proprietary Example: How do you visualize a “dynamic signal”? 34
  • 35. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Twitter = streams of data (streams, too obvious to overlook) 35 image uploaded to Flickr by Rob Shenk
  • 36. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 What does a signal look like? (ask google) 36
  • 37. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Memorize: Signals, streams, how can they translate? 37
  • 38. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Visualize: signals along the stream, flowing dynamically 38
  • 39. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Making it stick: Keeping it simple 39 ® 2009 Dachis Group.
  • 40. ® 2009 Dachis Group. Confidential and Proprietary How about “hiveminded?” 40
  • 41. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? 41
  • 42. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? 42
  • 43. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? 43
  • 44. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? 44
  • 45. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? 45
  • 46. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? 46 +
  • 47. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? 47 ® 2009 Dachis Group.
  • 48. ® 2009 Dachis Group. Confidential and Proprietary The “wrong” question: “what software do you use”? 48
  • 49. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 The answer wonʼt help you as much as you think 49
  • 50. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Execution matters but the thinking matters even more 50
  • 51. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 How we got there: 51 + +
  • 52. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 The bar is rising... 52
  • 53. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 This stuff really works 53 131897 views, 209 favs, 472 embeds (one month)
  • 54. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 + 54 A checklist for making your content more visual
  • 55. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Gets peopleʼs attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories 55 Why your content should be visual
  • 56. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 tufte gray roam krug 56 Where to start
  • 57. ® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 And a word of advice can’t do this without this 57
  • 58. The Value of Getting Visual In Social Business blogworld 2009 David Armano Principal, Dachis Group dachisgroup.com @dachisgroup